BLOG | by YouGov Sport ... The year 2022 has been a particularly eventful one in the global sporting landscape, not least on account of the FIFA World Cup in Qatar. In this piece we look back at key insights and business data that YouGov delivered on the sporting front.
BLOG | by YouGov Sport ... NFL puts on the best show, according to Americans
BLOG | by YouGov Sport ... One in seven NBA fans globally say they support the Golden State Warriors (14%).
BLOG | by YouGov Sport ... While British sports fans on the whole show no special inclination towards cryptocurrencies and NFTs, fans of certain leagues are noticeably more charmed.
BLOG | by YouGov Sport ... One of the most popular sports leagues in the US, the NBA has yet to command the same audience in the UK. But despite the differences in the size of the fanbase, it’s the same players who stand out in both markets.
BLOG | by YouGov Sport ... New YouGov research shows awareness generated for brands whose logos appear on NHL player helmets and NBA player jerseys.
BLOG | by YouGov Sport ... The Los Angeles Lakers, the subject of the HBO Max series “Winning Time”, is one of the most powerful brands in the NBA. YouGov data show how far-reaching the brand is around the world, and how the recent TV show has helped the streaming service.
BLOG | by YouGov Sport ... Compared to two years ago, more Americans expect cryptocurrencies to be widely accepted, and YouGov data shows NBA fans and NHL are even more likely to feel this way.
BLOG | by YouGov Sport ... It’s yet another sign things are returning to normal in the United States. The start of the 2021 NBA Playoffs generated the same amount of Buzz as it did during the pre-pandemic 2019 elimination tournament, signaling an improvement over the rescheduled playoffs last year.
BLOG | by YouGov Sport ... With the NBA having entered the business end of the regular season, we look at the league’s popularity in some of the key markets outside the USA.
