BLOG | by YouGov Sport ... Compared to two years ago, more Americans expect cryptocurrencies to be widely accepted, and YouGov data shows NBA fans and NHL are even more likely to feel this way.
BLOG | by YouGov Sport ... It’s yet another sign things are returning to normal in the United States. The start of the 2021 NBA Playoffs generated the same amount of Buzz as it did during the pre-pandemic 2019 elimination tournament, signaling an improvement over the rescheduled playoffs last year.
BLOG | by YouGov Sport ... With the NBA having entered the business end of the regular season, we look at the league’s popularity in some of the key markets outside the USA.
BLOG | by Tracy Schoenadel ... As rivalries go, east coast versus west coast has had its fair share of ties over the years. But on Sunday night, the Lakers took a convincing win for the West as they claimed the NBA Championship for a record-equaling 17th time.
BLOG | by Victor Gras ... As the major leagues crank back into action, we took a quick look at which teams are the most talked-about right now. Take a look for yourself in our tables for the MLB, NBA, NHL and NFL.
BLOG | by Victor Gras ... With the coronavirus still clouding the sports schedules and with sport in many markets only partially running (if at all), there’s a real opportunity for leagues which have got started to tap into overseas markets.
BLOG | by Victor Gras ... With the restart of the NBA just a few days away, we thought we’d look at which teams are generating the most chatter among fans. Our YouGov TeamIndex tool tracks every major league team every day and here we share a sample taken over the month of July to that of June using the Word of Mouth metric. Let's see how the teams compare.
BLOG | by Victor Gras ... In the almost complete live sports blackout, teams and leagues have been looking for new ways to maintain fan engagement. From esports to remote drafts, necessity has been the mother of invention for sports marketing teams across America. But how successful have their efforts been in ensuring that sport is still part of the conversation in these trying times?
BLOG | by Victor Gras ... Last week we took a look at which US teams were creating the most Buzz during lockdown. And while the Bucs ran out winners overall, there were also some big climbers – with the Chicago Bulls being the biggest in the top ten.
BLOG | by Victor Gras ... The NBA’s most exciting rookie finally hit the courts in January and, since then, Zion Williamson hasn’t looked back. The Williamson brand today feels like one that is seeping beyond the realms of basketball. While Williamson is unquestionably enjoying an impact on the court, can we yet quantify his contribution to audience engagement?