US: NFL puts on the best show, according to Americans
FT-YGS2022-08-10T15:01:43+01:00BLOG | by YouGov Sport ... NFL puts on the best show, according to Americans
Global: How popular are the Golden State Warriors
FT-YGS2022-08-08T13:24:39+01:00BLOG | by YouGov Sport ... One in seven NBA fans globally say they support the Golden State Warriors (14%).
Have cryptocurrencies made a mark among sports fans in Britain? It’s complicated
FT-YGS2022-08-01T14:16:58+01:00BLOG | by YouGov Sport ... While British sports fans on the whole show no special inclination towards cryptocurrencies and NFTs, fans of certain leagues are noticeably more charmed.
Favourite basketball players among NBA fans in the UK and US
FT-YGS2022-07-06T12:21:29+01:00BLOG | by YouGov Sport ... One of the most popular sports leagues in the US, the NBA has yet to command the same audience in the UK. But despite the differences in the size of the fanbase, it’s the same players who stand out in both markets.
Jersey patches, helmet sponsors: Do they work in the US?
FT-YGS2022-05-04T16:26:42+01:00BLOG | by YouGov Sport ... New YouGov research shows awareness generated for brands whose logos appear on NHL player helmets and NBA player jerseys.
Team profile: The worldwide popularity of the LA Lakers
FT-YGS2022-05-04T16:13:07+01:00BLOG | by YouGov Sport ... The Los Angeles Lakers, the subject of the HBO Max series “Winning Time”, is one of the most powerful brands in the NBA. YouGov data show how far-reaching the brand is around the world, and how the recent TV show has helped the streaming service.
Tracking crypto attitudes among sports fans
FT-YGS2021-11-17T11:28:26+00:00BLOG | by YouGov Sport ... Compared to two years ago, more Americans expect cryptocurrencies to be widely accepted, and YouGov data shows NBA fans and NHL are even more likely to feel this way.
NBA Playoffs generate pre-pandemic levels of Buzz
FT-YGS2021-06-30T12:15:30+01:00BLOG | by YouGov Sport ... It’s yet another sign things are returning to normal in the United States. The start of the 2021 NBA Playoffs generated the same amount of Buzz as it did during the pre-pandemic 2019 elimination tournament, signaling an improvement over the rescheduled playoffs last year.
What’s the size of the NBA’s following outside its home market?
FT-YGS2021-05-18T12:47:14+01:00BLOG | by YouGov Sport ... With the NBA having entered the business end of the regular season, we look at the league’s popularity in some of the key markets outside the USA.
West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastal
FT-YGS2020-10-14T19:50:17+01:00BLOG | by Tracy Schoenadel ... As rivalries go, east coast versus west coast has had its fair share of ties over the years. But on Sunday night, the Lakers took a convincing win for the West as they claimed the NBA Championship for a record-equaling 17th time.