Jersey patches, helmet sponsors: Do they work in the US?
FT-YGS2022-05-04T16:26:42+01:00BLOG | by YouGov Sport ... New YouGov research shows awareness generated for brands whose logos appear on NHL player helmets and NBA player jerseys.
Team profile: The worldwide popularity of the LA Lakers
FT-YGS2022-05-04T16:13:07+01:00BLOG | by YouGov Sport ... The Los Angeles Lakers, the subject of the HBO Max series “Winning Time”, is one of the most powerful brands in the NBA. YouGov data show how far-reaching the brand is around the world, and how the recent TV show has helped the streaming service.
Tracking crypto attitudes among sports fans
FT-YGS2021-11-17T11:28:26+00:00BLOG | by YouGov Sport ... Compared to two years ago, more Americans expect cryptocurrencies to be widely accepted, and YouGov data shows NBA fans and NHL are even more likely to feel this way.
NBA Playoffs generate pre-pandemic levels of Buzz
FT-YGS2021-06-30T12:15:30+01:00BLOG | by YouGov Sport ... It’s yet another sign things are returning to normal in the United States. The start of the 2021 NBA Playoffs generated the same amount of Buzz as it did during the pre-pandemic 2019 elimination tournament, signaling an improvement over the rescheduled playoffs last year.
What’s the size of the NBA’s following outside its home market?
FT-YGS2021-05-18T12:47:14+01:00BLOG | by YouGov Sport ... With the NBA having entered the business end of the regular season, we look at the league’s popularity in some of the key markets outside the USA.
West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastal
FT-YGS2020-10-14T19:50:17+01:00BLOG | by Tracy Schoenadel ... As rivalries go, east coast versus west coast has had its fair share of ties over the years. But on Sunday night, the Lakers took a convincing win for the West as they claimed the NBA Championship for a record-equaling 17th time.
Who are the most talked-about teams in US sport right now?
SH-YGS2020-08-20T22:14:59+01:00BLOG | by Victor Gras ... As the major leagues crank back into action, we took a quick look at which teams are the most talked-about right now. Take a look for yourself in our tables for the MLB, NBA, NHL and NFL.
Export opportunities for major leagues on the up during Coronavirus lull
SH-YGS2020-08-12T17:53:17+01:00BLOG | by Victor Gras ... With the coronavirus still clouding the sports schedules and with sport in many markets only partially running (if at all), there’s a real opportunity for leagues which have got started to tap into overseas markets.
Making the NBA re-start cut is no guarantee that a team is being talked about
SH-YGS2020-07-22T19:58:47+01:00BLOG | by Victor Gras ... With the restart of the NBA just a few days away, we thought we’d look at which teams are generating the most chatter among fans. Our YouGov TeamIndex tool tracks every major league team every day and here we share a sample taken over the month of July to that of June using the Word of Mouth metric. Let's see how the teams compare.
As US sports make plans to return, are fans still engaged?
SH-YGS2020-07-03T14:32:52+01:00BLOG | by Victor Gras ... In the almost complete live sports blackout, teams and leagues have been looking for new ways to maintain fan engagement. From esports to remote drafts, necessity has been the mother of invention for sports marketing teams across America. But how successful have their efforts been in ensuring that sport is still part of the conversation in these trying times?