The media is obsessed with Zion Williamson. But wait until you see how excited fans are getting.

2020-03-06T11:53:08+00:00

BLOG | by Victor Gras ... The NBA’s most exciting rookie finally hit the courts in January and, since then, Zion Williamson hasn’t looked back. The Williamson brand today feels like one that is seeping beyond the realms of basketball. While Williamson is unquestionably enjoying an impact on the court, can we yet quantify his contribution to audience engagement?

The media is obsessed with Zion Williamson. But wait until you see how excited fans are getting.2020-03-06T11:53:08+00:00

2020 Buzz Report – How the NBA, Premier League and Formula 1 compare around the world

2020-02-06T14:03:43+00:00

BLOG | by James Stibbs ... For the first time in our annual Buzz Report, we’ve examined the buzz which sports properties generate in markets around the world. While you can download the full report here, we also thought it would be interesting to compile some of the data for a blog.

2020 Buzz Report – How the NBA, Premier League and Formula 1 compare around the world2020-02-06T14:03:43+00:00

NBA – Which teams are attracting the most positive chatter?

2019-10-24T19:59:56+01:00

BLOG | by Tracy Schoenadel ... The NBA sparks into life this week, but which teams are providing the brightest flames as the season begins? We took a look at our Buzz metric to see which teams are enjoying the most positivity among the general population – and NBA fans – as the season begins.

NBA – Which teams are attracting the most positive chatter?2019-10-24T19:59:56+01:00

NBA suffers from China crisis – both home and away

2019-10-15T16:48:13+01:00

BLOG | by Scott Horowitz ... As the row between the NBA and the Chinese state dies down, we thought we’d look at the metrics we track on the league to see what, if any, damage the brand sustained. So let’s take a look at the story the data tells us.

NBA suffers from China crisis – both home and away2019-10-15T16:48:13+01:00

Who’s the best NBA draft pick ever?

2019-06-28T10:14:19+01:00

DATA INSIGHTS | by YouGov ... The NBA is holding its draft Thursday evening and everyone is expecting Zion Williamson to go No. 1. Fifteen percent of Americans, and 30 percent of avowed NBA fans, plan to watch the event on ESPN on June 20th.

Who’s the best NBA draft pick ever?2019-06-28T10:14:19+01:00

Four consumption habits of fans of NBA playoff teams

2019-05-20T18:01:12+01:00

BLOG | by Tracy Schoenadel ... We thought we’d take a look at the habits of fans of successful NBA teams. Our sample here is NBA fans who support one of the four remaining playoff teams (Golden State Warriors, Portland Trailblazers, Milwaukee Bucks and the Toronto Raptors). The analysis delivered some genuinely interesting results.

Four consumption habits of fans of NBA playoff teams2019-05-20T18:01:12+01:00

Americans say March Madness Final Four is one of top three most exciting sports events of the year

2019-04-17T13:46:13+01:00

DATA INSIGHTS | by YouGov ... The Super Bowl, NBA Finals and March Madness Final Four were ranked as the most exciting sporting events of the year. March Madness is underway, and new research from YouGov RealTime finds that Americans consider March Madness’ Final Four to be one of the year’s most exciting sporting events.

Americans say March Madness Final Four is one of top three most exciting sports events of the year2019-04-17T13:46:13+01:00

Just who are America’s most prestigious franchises right now?

2019-11-06T15:05:38+00:00

BLOG | by Victor Gras ... Some things in life take time. The game-winning run can come from a single swing of the bat. A touchdown can be scored in a moment. A match-winning lead can be achieved in a single inning. A Super Bowl ring won over a season. But prestige? Real prestige? That takes a little longer.

Just who are America’s most prestigious franchises right now?2019-11-06T15:05:38+00:00

NBA Breakdown – Is the All-Star Game bad news for the NBA and which teams have most fans?

2019-11-06T15:06:04+00:00

BLOG | by Victor Gras ... Despite the NBA All-Star Game being a free-scoring affair this year, it still attracts its fair share of critics, not least for the interruption the game creates to the regular season. But what does it do for perceptions of the league among the public?

NBA Breakdown – Is the All-Star Game bad news for the NBA and which teams have most fans?2019-11-06T15:06:04+00:00