Favourite basketball players among NBA fans in the UK and US

2022-07-06T12:21:29+01:00

BLOG | by YouGov Sport ... One of the most popular sports leagues in the US, the NBA has yet to command the same audience in the UK. But despite the differences in the size of the fanbase, it’s the same players who stand out in both markets.

Favourite basketball players among NBA fans in the UK and US2022-07-06T12:21:29+01:00

Team profile: The worldwide popularity of the LA Lakers

2022-05-04T16:13:07+01:00

BLOG | by YouGov Sport ... The Los Angeles Lakers, the subject of the HBO Max series “Winning Time”, is one of the most powerful brands in the NBA. YouGov data show how far-reaching the brand is around the world, and how the recent TV show has helped the streaming service.

Team profile: The worldwide popularity of the LA Lakers2022-05-04T16:13:07+01:00

Tracking crypto attitudes among sports fans

2021-11-17T11:28:26+00:00

BLOG | by YouGov Sport ... Compared to two years ago, more Americans expect cryptocurrencies to be widely accepted, and YouGov data shows NBA fans and NHL are even more likely to feel this way.

Tracking crypto attitudes among sports fans2021-11-17T11:28:26+00:00

NBA Playoffs generate pre-pandemic levels of Buzz

2021-06-30T12:15:30+01:00

BLOG | by YouGov Sport ... It’s yet another sign things are returning to normal in the United States. The start of the 2021 NBA Playoffs generated the same amount of Buzz as it did during the pre-pandemic 2019 elimination tournament, signaling an improvement over the rescheduled playoffs last year.

NBA Playoffs generate pre-pandemic levels of Buzz2021-06-30T12:15:30+01:00

West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastal

2020-10-14T19:50:17+01:00

BLOG | by Tracy Schoenadel ... As rivalries go, east coast versus west coast has had its fair share of ties over the years. But on Sunday night, the Lakers took a convincing win for the West as they claimed the NBA Championship for a record-equaling 17th time.

West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastal2020-10-14T19:50:17+01:00
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