BLOG | by Victor Gras ... To give you a glimpse of the power of our brand-new fanbase profiling tool, Global Fan Profiles, we take a look at the NBA in China – and how its Chinese market compares to football, hockey and baseball’s.
BLOG | by Tracy Schoenadel ... The NBA sparks into life this week, but which teams are providing the brightest flames as the season begins? We took a look at our Buzz metric to see which teams are enjoying the most positivity among the general population – and NBA fans – as the season begins.
BLOG | by Scott Horowitz ... As the row between the NBA and the Chinese state dies down, we thought we’d look at the metrics we track on the league to see what, if any, damage the brand sustained. So let’s take a look at the story the data tells us.
DATA INSIGHTS | by YouGov ... The NBA is holding its draft Thursday evening and everyone is expecting Zion Williamson to go No. 1. Fifteen percent of Americans, and 30 percent of avowed NBA fans, plan to watch the event on ESPN on June 20th.
BLOG | by Tracy Schoenadel ... We thought we’d take a look at the habits of fans of successful NBA teams. Our sample here is NBA fans who support one of the four remaining playoff teams (Golden State Warriors, Portland Trailblazers, Milwaukee Bucks and the Toronto Raptors). The analysis delivered some genuinely interesting results.
DATA INSIGHTS | by YouGov ... The Super Bowl, NBA Finals and March Madness Final Four were ranked as the most exciting sporting events of the year. March Madness is underway, and new research from YouGov RealTime finds that Americans consider March Madness’ Final Four to be one of the year’s most exciting sporting events.
BLOG | by Victor Gras ... Some things in life take time. The game-winning run can come from a single swing of the bat. A touchdown can be scored in a moment. A match-winning lead can be achieved in a single inning. A Super Bowl ring won over a season. But prestige? Real prestige? That takes a little longer.
BLOG | by Victor Gras ... Despite the NBA All-Star Game being a free-scoring affair this year, it still attracts its fair share of critics, not least for the interruption the game creates to the regular season. But what does it do for perceptions of the league among the public?
BLOG | by Victor Gras ... As LeBron slipped on a Lakers’ jersey for the first time this month, he made the kind of headlines across the world which the LA team must have been dreaming of. But whilst LeBron’s move made headlines around the world, just how big a figure is he in American sports compared to some of the other greats?
BLOG | by Lance Fraenkel ... As the NBA playoffs head to their climax, we thought it would be a good time to take a look at how, in their inaugural year, some of the league’s jersey sponsorships were working out. At just 2.5 inches square the spots aren’t as conspicuous as uniform sponsorships in other sports, so we were interested to look at the effects.