DATA INSIGHTS | by YouGov ... The NCAA Men’s Basketball Championship officially begins today (March 19) and new YouGov research reveals that many (38%) Americans will be following it. YouGov’s data shows clear generational differences when it comes to how people will experience March Madness.
BLOG | by Lance Fraenkel ... Last week we looked at who would have won the MLB postseason if the playoffs were decided according to the size of each team’s fanbase (well done, Yankees). We got some great feedback and since fanbase size is data we collect on a whole host of teams, we thought this week we’d settle a few of the arguments around the followings of some of NCAA football’s biggest rivals.