BLOG | by Victor Gras ... It’s been a challenging few weeks for Washington’s NFL team and its fans. We’ve been tracking the public’s perceptions of the team daily as part of our YouGov TeamIndex tool to see what effect the spotlight of publicity has had on its reputation.
BLOG | by Victor Gras ... In the almost complete live sports blackout, teams and leagues have been looking for new ways to maintain fan engagement. From esports to remote drafts, necessity has been the mother of invention for sports marketing teams across America. But how successful have their efforts been in ensuring that sport is still part of the conversation in these trying times?
BLOG | by Victor Gras ... If there’s one thing which might lift our spirits while lockdown endures, it’s the NFL Draft. So in the absence of much else sport, we thought we’d take a quick look at how this annual fixture was performing this year. Is it balm in troubled times or an unwanted distraction from more important matters?
DATA INSIGHTS | by YouGov ... The opening round of the 2020 NFL draft on Thursday night started off predictably. The Cincinnati Bengals used the No. 1 pick to draft Joe Burrow, the Heisman trophy winning quarterback from LSU. A plurality of people that watched the draft think Burrow shows the most promise among the 2020 quarterback class.
BLOG | by Lance Fraenkel ... As NFL fans say goodbye to the end of a Patriots era, we wanted to look at what effect Tom Brady’s move south has had on public perceptions of the two teams.
BLOG | by Edgar Raposo ... The NFL has a growing presence in German life and that is reflected by some of the data we collect on the league. Take, for example, its score for Quality which has been rising steadily for some time. So with the Super Bowl coming up, we thought we’d use our data to examine the German NFL fan and get to know him/her a little better.
DATA INSIGHTS | by YouGov ... A San Francisco 49ers fan and Kansas City Chiefs walk into a bar. What kind of beer do they order? Funny you should ask, because we actually know that. YouGov’s BrandIndex and TeamIndex tools tell us a lot about what these fans like.
DATA INSIGHTS | by YouGov ... About one-quarter (26%) say they plan to watch the game at home by themselves or other members of the household. But 10 percent are planning to attend a Super Bowl party at someone else’s home, while 2 percent are planning to watch the game at a bar or restaurant.
BLOG | by Victor Gras ... Following a challenging start to the season last year, this year the NFL’s brand health is in its best start-of-season condition since at least 2014 among the general population.
BLOG | by Victor Gras ... In the third and final of our series of NFL blogs, as the season begins we thought we’d focus on sponsors. Stadium naming rights are now a common feature of major league sports and the NFL is no different. But, with many being tied up to long-term deals, do they retain an impact on fans?