Who’s betting on the Super Bowl LVII and how?

2023-02-03T13:43:00+00:00

BLOG | by YouGov Sport ... With the Philadelphia Eagles and Kansas City Chiefs all set to clash at Super Bowl LVII, it's not just the players and fans that are excited about one of the biggest sporting events of the year.

Who’s betting on the Super Bowl LVII and how?2023-02-03T13:43:00+00:00

Sports industry trends and insights roundup 2022

2022-12-08T16:27:05+00:00

BLOG | by YouGov Sport ... The year 2022 has been a particularly eventful one in the global sporting landscape, not least on account of the FIFA World Cup in Qatar. In this piece we look back at key insights and business data that YouGov delivered on the sporting front.

Sports industry trends and insights roundup 20222022-12-08T16:27:05+00:00

Global popularity of the NFL

2022-09-20T12:28:03+01:00

BLOG | by YouGov Sport ... Ahead of its 2022/23 season, we take a peek at the global reach of NFL and the Buzz it is generating in various key markets.

Global popularity of the NFL2022-09-20T12:28:03+01:00

One in ten Brits are interested in the NFL

2022-02-03T15:25:10+00:00

BLOG | by YouGov Sport ... Ahead of Super Bowl LVI, we take a look at the level of interest in the National Football League (NFL) in Britain and dig up some key insights into this audience base. YouGov Profiles data tells us that almost one in ten Brits (9%) are either somewhat interested in the NFL or say it’s one of their top interests.

One in ten Brits are interested in the NFL2022-02-03T15:25:10+00:00

Tracking crypto attitudes among sports fans

2021-11-17T11:28:26+00:00

BLOG | by YouGov Sport ... Compared to two years ago, more Americans expect cryptocurrencies to be widely accepted, and YouGov data shows NBA fans and NHL are even more likely to feel this way.

Tracking crypto attitudes among sports fans2021-11-17T11:28:26+00:00

NFL tops YouGov’s annual Buzz ranking in the US

2021-03-16T19:07:44+00:00

BLOG | by YouGov Sport ... While it’s never necessarily a surprise to see the NFL come out on top of a ranking of US sports, when it comes to Buzz, it is unusual to see every top-ten peak score laid down by the fifth month of the US sports calendar.

NFL tops YouGov’s annual Buzz ranking in the US2021-03-16T19:07:44+00:00

Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is true

2020-09-18T12:59:30+01:00

BLOG | by Victor Gras ... Sometimes it feels that barely a week passes between announcements of a new sports podcast. There is no doubt that this relatively new medium is here to stay but how popular is it among American sports fans? And just how valuable is it to have granular data when it comes to media consumption?

Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is true2020-09-18T12:59:30+01:00
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