Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is true

2020-09-18T12:59:30+01:00

BLOG | by Victor Gras ... Sometimes it feels that barely a week passes between announcements of a new sports podcast. There is no doubt that this relatively new medium is here to stay but how popular is it among American sports fans? And just how valuable is it to have granular data when it comes to media consumption?

Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is true2020-09-18T12:59:30+01:00

As the sports calendar gets crowded, what effect is it having on what competitions people are talking about?

2020-09-11T15:07:08+01:00

BLOG | by Victor Gras ... With the calendars of so many sporting events out of kilter in 2020, we wanted to take a look at whether the changes are affecting the public’s behavior towards them. Is the cluttered calendar good news for sport in general, specific sports, or bad news for all of them.

As the sports calendar gets crowded, what effect is it having on what competitions people are talking about?2020-09-11T15:07:08+01:00

Redskins re-naming announcement shifts needle on what public are hearing about the team

2020-07-22T19:10:16+01:00

BLOG | by Victor Gras ... It’s been a challenging few weeks for Washington’s NFL team and its fans. We’ve been tracking the public’s perceptions of the team daily as part of our YouGov TeamIndex tool to see what effect the spotlight of publicity has had on its reputation.

Redskins re-naming announcement shifts needle on what public are hearing about the team2020-07-22T19:10:16+01:00

As US sports make plans to return, are fans still engaged?

2020-07-03T14:32:52+01:00

BLOG | by Victor Gras ... In the almost complete live sports blackout, teams and leagues have been looking for new ways to maintain fan engagement. From esports to remote drafts, necessity has been the mother of invention for sports marketing teams across America. But how successful have their efforts been in ensuring that sport is still part of the conversation in these trying times?

As US sports make plans to return, are fans still engaged?2020-07-03T14:32:52+01:00

Can anyone feel a draft? The NFL is back with a bang

2020-04-24T14:08:27+01:00

BLOG | by Victor Gras ... If there’s one thing which might lift our spirits while lockdown endures, it’s the NFL Draft. So in the absence of much else sport, we thought we’d take a quick look at how this annual fixture was performing this year. Is it balm in troubled times or an unwanted distraction from more important matters?

Can anyone feel a draft? The NFL is back with a bang2020-04-24T14:08:27+01:00

NFL Draft Poll: Fans see big things for Bengals’ Burrow

2020-10-19T14:39:02+01:00

DATA INSIGHTS | by YouGov ... The opening round of the 2020 NFL draft on Thursday night started off predictably. The Cincinnati Bengals used the No. 1 pick to draft Joe Burrow, the Heisman trophy winning quarterback from LSU. A plurality of people that watched the draft think Burrow shows the most promise among the 2020 quarterback class.

NFL Draft Poll: Fans see big things for Bengals’ Burrow2020-10-19T14:39:02+01:00

GERMANY – The NFL’s Growing Presence in German Life

2020-02-13T12:04:25+00:00

BLOG | by Edgar Raposo ... The NFL has a growing presence in German life and that is reflected by some of the data we collect on the league. Take, for example, its score for Quality which has been rising steadily for some time. So with the Super Bowl coming up, we thought we’d use our data to examine the German NFL fan and get to know him/her a little better.

GERMANY – The NFL’s Growing Presence in German Life2020-02-13T12:04:25+00:00

The beer brands 49ers fans and Chiefs fans can agree on

2020-10-19T14:39:03+01:00

DATA INSIGHTS | by YouGov ... A San Francisco 49ers fan and Kansas City Chiefs walk into a bar. What kind of beer do they order? Funny you should ask, because we actually know that. YouGov’s BrandIndex and TeamIndex tools tell us a lot about what these fans like.

The beer brands 49ers fans and Chiefs fans can agree on2020-10-19T14:39:03+01:00

What America plans to eat (and drink) during the Super Bowl this year

2020-10-19T14:39:03+01:00

DATA INSIGHTS | by YouGov ... About one-quarter (26%) say they plan to watch the game at home by themselves or other members of the household. But 10 percent are planning to attend a Super Bowl party at someone else’s home, while 2 percent are planning to watch the game at a bar or restaurant. 

What America plans to eat (and drink) during the Super Bowl this year2020-10-19T14:39:03+01:00
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