BLOG | by Edgar Raposo ... The NFL has a growing presence in German life and that is reflected by some of the data we collect on the league. Take, for example, its score for Quality which has been rising steadily for some time. So with the Super Bowl coming up, we thought we’d use our data to examine the German NFL fan and get to know him/her a little better.
BLOG | by Victor Gras ... Following a challenging start to the season last year, this year the NFL’s brand health is in its best start-of-season condition since at least 2014 among the general population.
BLOG | by Victor Gras ... In the third and final of our series of NFL blogs, as the season begins we thought we’d focus on sponsors. Stadium naming rights are now a common feature of major league sports and the NFL is no different. But, with many being tied up to long-term deals, do they retain an impact on fans?
BLOG | by Tracy Schoenadel ... Following up on last month’s piece on the hottest tickets in NFL, today we thought we’d take a look at the league’s most talked-about teams.
BLOG | by Lance Fraenkel ... With the opening NFL game of the season just a few weeks away, the pundits are already in full flow with their Super Bowl predictions. And while fans are naturally interested in who will pick up the Vince Lombardi Trophy, what they’re also looking for is entertainment. So while the pundits predict, we took a look at which teams the public most want to watch right now.
BLOG | by Victor Gras ... Some things in life take time. The game-winning run can come from a single swing of the bat. A touchdown can be scored in a moment. A match-winning lead can be achieved in a single inning. A Super Bowl ring won over a season. But prestige? Real prestige? That takes a little longer.
BLOG | by James Stibbs ... As the NFL-watching world prepares for the Super Bowl this weekend, we thought we’d ask Americans how significant the game is to them compared to other important events in their calendar.
BLOG | by Ted Harwood ... If an event’s success is measured in the number of tickets it sells, then the NFL’s London series was a triumph. Seats for the matches sold out quickly, with 47,000 fans choosing to buy tickets for all three fixtures. But looking at our brand data, we can see that the games haven’t just been a success for the NFL and participating teams. There’s good news for title sponsor Subway too.
BLOG | by Scott Horowitz ... Following the Supreme Court’s strike-down of laws banning sports betting this year, the Dallas Cowboys became one of the first big football movers in the sponsorship market last month, signing a deal with Oklahoma’s WinStar World Casino and Resort.