The power of the FIFA video game franchise

2021-09-03T13:33:22+01:00

BLOG | by YouGov Sport ... The FIFA video game series has been around since the Super Nintendo and Sega Genesis console generation of the early 1990s, and the franchise is one of the most important titles in the video game industry.

The power of the FIFA video game franchise2021-09-03T13:33:22+01:00

Three in ten Americans who aren’t interested in sport will tune into the Olympics

2021-07-26T10:56:33+01:00

BLOG | by YouGov Sport ... The Tokyo Olympics is right around the corner - finally. Yet conditions remain challenging in Japan, with organisers this month deciding to bar fans from attendance. But a YouGov Direct study reveals that interest in the event remains high in the United States.

Three in ten Americans who aren’t interested in sport will tune into the Olympics2021-07-26T10:56:33+01:00

Old favorites, Olympics will be big draw for NBC’s new streaming service

2020-10-19T14:39:03+01:00

DATA INSIGHTS | by YouGov ... Classic shows will likely be the biggest draw to NBC’s forthcoming streaming service Peacock, according to ongoing data gathered by YouGov for Variety on America’s streaming habits. We asked Americans which aspect of the service they were most interested in. Of those aware of the service, 45 percent say they are interested in classic TV shows.

Old favorites, Olympics will be big draw for NBC’s new streaming service2020-10-19T14:39:03+01:00

Airbnb hopes Olympic deal will break its deadlock with sports fans

2019-11-18T17:57:28+00:00

BLOG | by Sara Eddleston ... As you may have seen, the IOC announced Airbnb as one of its TOP sponsors this week. The deal is the brand’s first foray into sports sponsorship and it will hope that the reported $500m investment will support a trajectory which has so far been pretty stratospheric.

Airbnb hopes Olympic deal will break its deadlock with sports fans2019-11-18T17:57:28+00:00

Tokyo Olympics | Which nations are getting most excited about the Games?

2019-08-29T13:53:35+01:00

BLOG | by Bruce Cook ... Every day, we ask people around the world for their views on domestic and international sports events and leagues. The Summer Olympic Games is one of the properties we track in each of the 38 countries where our YouGov SportsIndex service operates. So, a year out, we looked at Buzz – one of 16 metrics - to find out where next year’s Olympics are making the biggest noise.

Tokyo Olympics | Which nations are getting most excited about the Games?2019-08-29T13:53:35+01:00
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