DATA INSIGHTS | by YouGov ... Classic shows will likely be the biggest draw to NBC’s forthcoming streaming service Peacock, according to ongoing data gathered by YouGov for Variety on America’s streaming habits. We asked Americans which aspect of the service they were most interested in. Of those aware of the service, 45 percent say they are interested in classic TV shows.
BLOG | by Sara Eddleston ... As you may have seen, the IOC announced Airbnb as one of its TOP sponsors this week. The deal is the brand’s first foray into sports sponsorship and it will hope that the reported $500m investment will support a trajectory which has so far been pretty stratospheric.
BLOG | by Bruce Cook ... Every day, we ask people around the world for their views on domestic and international sports events and leagues. The Summer Olympic Games is one of the properties we track in each of the 38 countries where our YouGov SportsIndex service operates. So, a year out, we looked at Buzz – one of 16 metrics - to find out where next year’s Olympics are making the biggest noise.