Mexicans know European teams are better. They just don’t follow them

2022-11-24T16:35:08+00:00

BLOG | by YouGov Sport ... European football teams should have a golden business opportunity in Mexico: They have talented and popular players among their ranks, Mexicans recognize their success and team management, and are even more widely known than some local teams.

Mexicans know European teams are better. They just don’t follow them2022-11-24T16:35:08+00:00

When it comes to staging, which sports events do Brits think look the best?

2022-06-28T11:35:48+01:00

BLOG | by YouGov Sport ... In a recent YouGov poll, British sports followers picked the Wimbledon Championships as the best presented sports property in the world. The YouGov study asked British sports fans and followers which sporting events they think are being presented to a high and low standard.

When it comes to staging, which sports events do Brits think look the best?2022-06-28T11:35:48+01:00

Global: Just how popular is football?

2022-06-10T15:12:13+01:00

BLOG | by YouGov Sport ... It is no secret that football is the most followed sport across the world, but YouGov Global Profiles equips us with the ability to look at where a sport is the most popular and by what degree.

Global: Just how popular is football?2022-06-10T15:12:13+01:00

A third of sports fans are environmentalists, but not all fans are equal

2022-04-25T16:49:47+01:00

BLOG | by Charlie Dundas ... Ahead of Earth Day 2022, we dive into YouGov Profiles data to examine the share of fans of various sports who consider themselves environmentalists. We also try to understand whether environmentalist sports fans respond positively to brand purpose in messaging.

A third of sports fans are environmentalists, but not all fans are equal2022-04-25T16:49:47+01:00
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