Rugby World Cup final. A third of UK plan to watch, 13% with an alcoholic drink.

2019-11-01T22:29:12+00:00

BLOG | by Bruce Cook ... Tomorrow is set to be one of the biggest days in British sport for some time, with the England men’s rugby team playing in the final of the Rugby World Cup for the first time for almost 30 years. We thought we’d ask who plans to watch and how they plan to do it. Here’s a quick summary.

Rugby World Cup final. A third of UK plan to watch, 13% with an alcoholic drink.2019-11-01T22:29:12+00:00

UK – Rugby World Cup excitement set to overtake FIFA World Cup levels

2019-10-31T11:11:22+00:00

BLOG | by Bruce Cook ... While the Rugby World Cup may not enjoy the same global profile as its FIFA equivalent, there is no doubt that in rugby-playing nations it’s a big deal. But given that it’s been a pretty good year and a half for English teams competing in major tournaments, how does England’s progress to the Rugby World Cup final compare to other performances?

UK – Rugby World Cup excitement set to overtake FIFA World Cup levels2019-10-31T11:11:22+00:00

Six Nations Breakdown | Buzz is Back

2019-04-22T11:10:34+00:00

BLOG | by Bruce Cook ... Earlier this year, we described in our SportsIndex Buzz Report how the 2018 version of the Six Nations Championship had fallen into the shadow of the year’s many big events. We predicted that the tournament would stage a comeback on its peak Buzz score in 2019. And when we took a look at the data this week, that’s exactly what it’s done – and some.

Six Nations Breakdown | Buzz is Back2019-04-22T11:10:34+00:00

Guinness Six Nations deal looks like excellent value for black stuff

2019-02-22T09:17:35+00:00

BLOG | by Bruce Cook ... As the Guinness advert goes, good things come to those who wait. For The Six Nations new sponsorship deal, that’s definitely the case. The Championship’s new title partnership with Guinness, announced this week, reportedly delivers a relatively modest £6m in year one but that amount is set to double by the end of its six-year deal. So does that represent a good deal for the black stuff?

Guinness Six Nations deal looks like excellent value for black stuff2019-02-22T09:17:35+00:00

For a country whose national sport is soccer, the British public sure talk about rugby a lot.

2018-02-23T12:48:10+00:00

BLOG | by Sara Eddleston ... Following the publication of our 2018 Buzz Report, SMG Insight’s General Manager, Sara Eddleston blogs here about rugby and it’s challenge to the beautiful game… amongst other things. The fifth edition of our report, released last week, reveals that rugby events were two of the three most positively talked-about sports events in the UK.

For a country whose national sport is soccer, the British public sure talk about rugby a lot.2018-02-23T12:48:10+00:00