The Indian running boom – distance running’s big business for sponsors


BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.