Club World Cup SHORTS
SH-YGS2020-01-06T15:03:39+00:00BLOG | by Sarah Potter ... We observe how FIFA’s strategy is paying off in the MENA region, how it's attracting younger audiences and making a good impression among football fans
By two to one Brits agree international football has a racism problem
SH-YGS2019-10-24T19:24:05+01:00DATA INSIGHTS | by YouGov ... Following a deluge of racist abuse directed at the England players during their Euro 2020 qualifying match. Brits say it’s time players left the field if they are subject to racial insults from the fans. Most Brits think players should abandon games completely if unacceptable abuse continues after warnings.
What makes people in major football markets attend games?
SH-YGS2019-10-09T11:52:07+01:00BLOG | by Charlie Dundas ... With all football seasons across Europe now well-underway, we have been thinking about what draws people to attend matches – and whether those factors differ across leagues. So we polled football fans in five countries which are home to major soccer leagues and asked these supporters what made them turn up each week – as well as what keeps them away. As you might expect, we found some interesting differences between markets.
The most valuable real estate in Merseyside. The front of Liverpool’s shirt
SH-YGS2019-10-09T09:23:22+01:00BLOG | by Charlie Dundas ... As you may have read this month, sports apparel manufacturer New Balance is taking Liverpool FC to court to extend its kit deal with the club. Reports suggest that New Balance matched Nike’s offer, as they were entitled to under a clause in their current contract, only for the Reds to plough ahead with a deal with the Oregon-based manufacturer regardless. We thought we’d take a look at why New Balance is quite so keen to renew its deal with the club.
Do gamblers use social differently to the rest of the population?
SH-YGS2019-09-27T06:17:24+01:00BLOG | by Charlie Dundas ... Later this autumn, YouGov will be publishing a White Paper which tackles honesty on social media platforms. It will cover attitudes towards the importance of honesty on these networks and ask whether we are more or less forgiving of unreliable content when it comes from, for example, influencers or companies. Read also … And has 32Red’s Wayne Rooney sponsorship shifted the needle yet?
Arabian Gulf League – Reasons to be cheerful
SH-YGS2019-09-10T13:09:27+01:00BLOG | by Frank Saez ... With the Arabian Gulf League now underway, we have polled people living in the United Arab Emirates to get a feel for what they perceive as the competition’s strengths and weaknesses.
Lufthansa DFB deal – Official Airline of German football team continues to fly
SH-YGS2019-08-07T11:17:04+01:00BLOG | by Edgar Raposo ... This week, Lufthansa announced an extension of its sponsorship deal with Deutscher Fußball-Bund (DFB), Germany’s national football federation.
Paddy Power up on the back of latest marketing stunt – ‘Save Our Shirts’
SH-YGS2019-08-07T10:40:25+01:00BLOG | by Ted Harwood ... Bookmaker Paddy Power got the media talking last week over its controversial shirt sponsorship of English Football League club, Huddersfield Town FC.
Free-to-air final helps Cricket World Cup grow audience by two-thirds
SH-YGS2019-07-25T09:41:54+01:00BLOG | by Ted Harwood ... New data has revealed that the proportion of Brits who tuned in to at least part of the ICC Cricket World Cup grew by two-thirds by the end of the tournament – at least partly thanks to Sky’s decision to make the final available free-to-air.
Just how big is the Women’s World Cup? And is it bigger news in the US or the UK?
SH-YGS2019-07-02T11:31:36+01:00BLOG | by Tracy Schoenadel ... There’s no doubt that that the Women’s World Cup is making bigger waves than most other sports events this summer – and not just because of the refereeing. In both the UK and US matches have broken viewing records.