By two to one Brits agree international football has a racism problem

2019-10-24T19:24:05+01:00

DATA INSIGHTS | by YouGov ... Following a deluge of racist abuse directed at the England players during their Euro 2020 qualifying match. Brits say it’s time players left the field if they are subject to racial insults from the fans. Most Brits think players should abandon games completely if unacceptable abuse continues after warnings.

By two to one Brits agree international football has a racism problem2019-10-24T19:24:05+01:00

What makes people in major football markets attend games?

2019-10-09T11:52:07+01:00

BLOG | by Charlie Dundas ... With all football seasons across Europe now well-underway, we have been thinking about what draws people to attend matches – and whether those factors differ across leagues. So we polled football fans in five countries which are home to major soccer leagues and asked these supporters what made them turn up each week – as well as what keeps them away. As you might expect, we found some interesting differences between markets.

What makes people in major football markets attend games?2019-10-09T11:52:07+01:00

The most valuable real estate in Merseyside. The front of Liverpool’s shirt

2019-10-09T09:23:22+01:00

BLOG | by Charlie Dundas ... As you may have read this month, sports apparel manufacturer New Balance is taking Liverpool FC to court to extend its kit deal with the club. Reports suggest that New Balance matched Nike’s offer, as they were entitled to under a clause in their current contract, only for the Reds to plough ahead with a deal with the Oregon-based manufacturer regardless. We thought we’d take a look at why New Balance is quite so keen to renew its deal with the club.

The most valuable real estate in Merseyside. The front of Liverpool’s shirt2019-10-09T09:23:22+01:00

Do gamblers use social differently to the rest of the population?

2019-09-27T06:17:24+01:00

BLOG | by Charlie Dundas ... Later this autumn, YouGov will be publishing a White Paper which tackles honesty on social media platforms. It will cover attitudes towards the importance of honesty on these networks and ask whether we are more or less forgiving of unreliable content when it comes from, for example, influencers or companies. Read also … And has 32Red’s Wayne Rooney sponsorship shifted the needle yet?

Do gamblers use social differently to the rest of the population?2019-09-27T06:17:24+01:00

Arabian Gulf League – Reasons to be cheerful

2019-09-10T13:09:27+01:00

BLOG | by Frank Saez ... With the Arabian Gulf League now underway, we have polled people living in the United Arab Emirates to get a feel for what they perceive as the competition’s strengths and weaknesses.

Arabian Gulf League – Reasons to be cheerful2019-09-10T13:09:27+01:00

Free-to-air final helps Cricket World Cup grow audience by two-thirds

2019-07-25T09:41:54+01:00

BLOG | by Ted Harwood ... New data has revealed that the proportion of Brits who tuned in to at least part of the ICC Cricket World Cup grew by two-thirds by the end of the tournament – at least partly thanks to Sky’s decision to make the final available free-to-air.

Free-to-air final helps Cricket World Cup grow audience by two-thirds2019-07-25T09:41:54+01:00

MLS Shorts – Hispanic audiences, millennials, and a college education

2019-06-20T08:43:07+01:00

BLOG | by Tracy Schoenadel ... No ethnic group is more likely to watch the MLS than Hispanics, millennials are the least likely to keep engaged and if you got a college education, you are around twice as likely to follow the league than if you didn’t. Check out more insights on what our data revealed about Major League Soccer.

MLS Shorts – Hispanic audiences, millennials, and a college education2019-06-20T08:43:07+01:00