BLOG | by Tracy Schoenadel ... No ethnic group is more likely to watch the MLS than Hispanics, millennials are the least likely to keep engaged and if you got a college education, you are around twice as likely to follow the league than if you didn’t. Check out more insights on what our data revealed about Major League Soccer.
BLOG | by Edgar Raposo ... German soccer clubs are heading around the world this pre-season. FC Bayern München and Borussia Dortmund will travel to the States, while VfL Wolfsburg, Eintracht Frankfurt and Borussia Mönchengladbach will head in the opposite direction to play games in China. With that in mind, we thought we’d take a look at the followings for German clubs in China.
BLOG | by Ted Harwood ... Following Liverpool FC’s incredible journey this year, we thought we’d take a quick look at the impact their season has had on the club’s overseas fanbase.
BLOG | by Ted Harwood ... As David Beckham’s dream of establishing a Miami-based Major League Soccer club draws closer to realisation, we thought we’d compare the popularity of US and European soccer teams in the States. The data makes for interesting reading.
BLOG | by Charlie Dundas ... The light blue half of Manchester has certainly been getting the better of its red neighbours in recent years, with two league titles in the past five years for City compared to the blank drawn by United. But while that record may hurt Reds fans in the city, what does it mean for their followings around the world?
BLOG | by Frank Saez ... Following up on our recent blog post on the benefits the AFC Asian Cup has delivered to host UAE, we thought we’d drill a bit deeper into the Buzz data we’ve collected around football in the country.
BLOG | by Edgar Raposo ... With every German team facing an English side in the last 16 of the Champions League this season, we thought we would take a look at the perceptions of the property in the two countries. So first of all, which nation is most likely to watch the Champions League?
NEWS | by YouGov Sport ... New data revealed by YouGov Sport (SMG Insight) shows that the AFC Asian Cup, hosted by the UAE, has delivered results for the whole MENA region.
DATA INSIGHTS | by YouGov ... This year, the FIFA World Cup took first place on YouGov Sport’s (SMG Insight) SportsIndex list of the top sports teams, events and leagues – making a comeback from almost bottom of the rankings at 56th place to first this year, with a score of +42.5.
DATA INSIGHTS | by YouGov ... Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the Amazon rainforest before the World Cup and delivering a ‘drunk tank’ to the Royal Ascot for badly behaved punters.