MLS Shorts – Hispanic audiences, millennials, and a college education

2019-06-20T08:43:07+01:00

BLOG | by Tracy Schoenadel ... No ethnic group is more likely to watch the MLS than Hispanics, millennials are the least likely to keep engaged and if you got a college education, you are around twice as likely to follow the league than if you didn’t. Check out more insights on what our data revealed about Major League Soccer.

MLS Shorts – Hispanic audiences, millennials, and a college education2019-06-20T08:43:07+01:00

Bundesliga on tour – China’s favourite German teams

2020-02-13T12:06:09+00:00

BLOG | by Edgar Raposo ... German soccer clubs are heading around the world this pre-season. FC Bayern München and Borussia Dortmund will travel to the States, while VfL Wolfsburg, Eintracht Frankfurt and Borussia Mönchengladbach will head in the opposite direction to play games in China. With that in mind, we thought we’d take a look at the followings for German clubs in China.

Bundesliga on tour – China’s favourite German teams2020-02-13T12:06:09+00:00

FootballIndex – How much competition do MLS clubs face from Europe?

2019-04-25T13:49:15+01:00

BLOG | by Ted Harwood ... As David Beckham’s dream of establishing a Miami-based Major League Soccer club draws closer to realisation, we thought we’d compare the popularity of US and European soccer teams in the States. The data makes for interesting reading.

FootballIndex – How much competition do MLS clubs face from Europe?2019-04-25T13:49:15+01:00

City or United … who is winning the battle of Manchester around the world?

2019-04-22T09:45:05+01:00

BLOG | by Charlie Dundas ... The light blue half of Manchester has certainly been getting the better of its red neighbours in recent years, with two league titles in the past five years for City compared to the blank drawn by United. But while that record may hurt Reds fans in the city, what does it mean for their followings around the world?

City or United … who is winning the battle of Manchester around the world?2019-04-22T09:45:05+01:00

It’s Germany v England in the UEFA Champions League. But who cares more about the tournament?

2020-02-13T12:06:57+00:00

BLOG | by Edgar Raposo ... With every German team facing an English side in the last 16 of the Champions League this season, we thought we would take a look at the perceptions of the property in the two countries. So first of all, which nation is most likely to watch the Champions League?

It’s Germany v England in the UEFA Champions League. But who cares more about the tournament?2020-02-13T12:06:57+00:00

FIFA World Cup makes a remarkable comeback

2019-02-23T22:28:08+00:00

DATA INSIGHTS | by YouGov ... This year, the FIFA World Cup took first place on YouGov Sport’s (SMG Insight) SportsIndex list of the top sports teams, events and leagues – making a comeback from almost bottom of the rankings at 56th place to first this year, with a score of +42.5.

FIFA World Cup makes a remarkable comeback2019-02-23T22:28:08+00:00

Paddy Power’s latest advert scores points with target audience

2019-02-23T14:47:22+00:00

DATA INSIGHTS | by YouGov ... Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the Amazon rainforest before the World Cup and delivering a ‘drunk tank’ to the Royal Ascot for badly behaved punters.

Paddy Power’s latest advert scores points with target audience2019-02-23T14:47:22+00:00