The Indian running boom – distance running’s big business for sponsors

2019-10-18T14:52:14+00:00

BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.

The Indian running boom – distance running’s big business for sponsors2019-10-18T14:52:14+00:00

Which NFL stadium sponsor gets the best return from its deal?

2019-11-06T15:04:05+00:00

BLOG | by Victor Gras ... In the third and final of our series of NFL blogs, as the season begins we thought we’d focus on sponsors. Stadium naming rights are now a common feature of major league sports and the NFL is no different. But, with many being tied up to long-term deals, do they retain an impact on fans?

Which NFL stadium sponsor gets the best return from its deal?2019-11-06T15:04:05+00:00