Soccer – Is Indian soccer bouncing back from difficult season?

2019-12-11T14:19:15+00:00

BLOG | by Joseph Eapen ... In the weeks when there’s no cricket being played out, soccer in India can be the country’s most-watched sport. Although TV audiences don’t tend to get close to the country’s favourite pastime – watching T20 cricket – it’s testament to the Indian Super League’s organisers that a competition which is only five years old can achieve such a profile.

Soccer – Is Indian soccer bouncing back from difficult season?2019-12-11T14:19:15+00:00

Airbnb hopes Olympic deal will break its deadlock with sports fans

2019-11-18T17:57:28+00:00

BLOG | by Sara Eddleston ... As you may have seen, the IOC announced Airbnb as one of its TOP sponsors this week. The deal is the brand’s first foray into sports sponsorship and it will hope that the reported $500m investment will support a trajectory which has so far been pretty stratospheric.

Airbnb hopes Olympic deal will break its deadlock with sports fans2019-11-18T17:57:28+00:00

Indian Super League attracting younger audiences in what may be breakthrough season

2019-11-12T10:21:21+00:00

BLOG | by Joseph Eapen ... A definite pecking order now seems to have been established in Indian sport, according to the data we collect every day in India as part of our SportsIndex service. As you would expect, cricket is at the top of that ranking. The percentage of Indians who have ever watched the IPL soars away at 71%. But while the IPL dominates the Indian market, it has not put other sports completely in the shade.

Indian Super League attracting younger audiences in what may be breakthrough season2019-11-12T10:21:21+00:00

The Indian running boom – distance running’s big business for sponsors

2019-10-18T14:52:14+01:00

BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.

The Indian running boom – distance running’s big business for sponsors2019-10-18T14:52:14+01:00

The most valuable real estate in Merseyside. The front of Liverpool’s shirt

2019-10-09T09:23:22+01:00

BLOG | by Charlie Dundas ... As you may have read this month, sports apparel manufacturer New Balance is taking Liverpool FC to court to extend its kit deal with the club. Reports suggest that New Balance matched Nike’s offer, as they were entitled to under a clause in their current contract, only for the Reds to plough ahead with a deal with the Oregon-based manufacturer regardless. We thought we’d take a look at why New Balance is quite so keen to renew its deal with the club.

The most valuable real estate in Merseyside. The front of Liverpool’s shirt2019-10-09T09:23:22+01:00

Which NFL stadium sponsor gets the best return from its deal?

2019-11-06T15:04:05+00:00

BLOG | by Victor Gras ... In the third and final of our series of NFL blogs, as the season begins we thought we’d focus on sponsors. Stadium naming rights are now a common feature of major league sports and the NFL is no different. But, with many being tied up to long-term deals, do they retain an impact on fans?

Which NFL stadium sponsor gets the best return from its deal?2019-11-06T15:04:05+00:00

How are US Open sponsors getting value from their deals?

2019-08-29T13:37:05+01:00

BLOG | by Lance Fraenkel ... We wrote last year about the unusually long-term sponsorships which the US Open Tennis Championship enjoys. The tournament has three Official Partners, with four brands benefiting – American Express, Emirates, Chase and JP Morgan. This year, we thought we would take a look at which of these brands was making the most of its tennis partnerships.

How are US Open sponsors getting value from their deals?2019-08-29T13:37:05+01:00

Title Sponsorships worth the money? EFL Trophy & Checkatrade Impact Analysis

2019-06-20T11:55:33+01:00

BLOG | by Ewan Tait ... In April, we published analysis on whether title sponsorships were still worth the money. The results of the EFL Trophy and Checkatrade deal were so interesting that we thought we’d take a deeper dive into the relationship to see what further insight we could take.

Title Sponsorships worth the money? EFL Trophy & Checkatrade Impact Analysis2019-06-20T11:55:33+01:00