What types of sponsorship do World Cup fans notice?
FT-YGS2022-10-31T14:09:38+00:00BLOG | by YouGov Sport ... As the FIFA World Cup draws closer, we look at the types of sponsorship that appeal to World Cup fans in Britain.
Has brand perception of the US soccer team sponsors grown among FIFA World Cup fans?
SH-YGS2022-10-14T14:15:46+01:00BLOG | by YouGov Sport ... England men's football team sponsors see a sharp increase in their Buzz score. Find out who gained the most in September 2022.
FIFA World Cup 2022: Some England sponsors are already scoring goals
FT-YGS2022-10-11T13:19:22+01:00BLOG | by YouGov Sport ... England men's football team sponsors see a sharp increase in their Buzz score. Find out who gained the most in September 2022.
US and Britain – World Athletics Championships – Are fans likely to have noticed sponsors?
FT-YGS2022-07-25T16:32:46+01:00BLOG | by YouGov Sport ... World Athletics Championships – Are fans likely to have noticed sponsors?
European football’s biggest Buzz movers for January 2022
FT-YGS2022-02-03T15:25:35+00:00BLOG | by YouGov Sport ... Italy’s Juventus FC has started the year with a bang, witnessing the biggest improvement in Buzz scores among all clubs in select European markets.
Perceptions on Betting in Australian Sport
FT-YGS2022-02-03T15:19:06+00:00BLOG | by Liam Randell ... The saying "Aussies would bet on two flies crawling up a wall" shows how popular betting is in Australia. However, when it comes to Sports Betting, the opinions remain divided.
Australian Open Buzz watch ahead of tournament
FT-YGS2022-02-02T10:58:20+00:00BLOG | by YouGov Sport ... In an age of increased digitisation, sports sponsorship is one of the few offline mediums that offer brands an opportunity to reach out to consumers en masse.
Global: Which industries are best suited for sports sponsorship?
FT-YGS2022-02-02T11:00:15+00:00BLOG | by YouGov Sport ... In an age of increased digitisation, sports sponsorship is one of the few offline mediums that offer brands an opportunity to reach out to consumers en masse.
Do sports partnerships make cryptos more credible?
FT-YGS2021-11-17T11:36:33+00:00BLOG | by YouGov Sport ... As cryptocurrencies sponsor more and more sports teams, events and athletes, new YouGov research in the United States and Great Britain reveals how much legitimacy these deals lend decentralized currencies.
WNBA sponsors experiencing cut-through among league fans
FT-YGS2021-11-17T11:38:58+00:00BLOG | by YouGov Sport ... Sponsors of the WNBA are getting healthy cut-through, according to a YouGov BrandIndex analysis of six league partners that span several industries.