US and Britain – World Athletics Championships – Are fans likely to have noticed sponsors?
FT-YGS2022-07-25T16:32:46+01:00BLOG | by YouGov Sport ... World Athletics Championships – Are fans likely to have noticed sponsors?
European football’s biggest Buzz movers for January 2022
FT-YGS2022-02-03T15:25:35+00:00BLOG | by YouGov Sport ... Italy’s Juventus FC has started the year with a bang, witnessing the biggest improvement in Buzz scores among all clubs in select European markets.
Perceptions on Betting in Australian Sport
FT-YGS2022-02-03T15:19:06+00:00BLOG | by Liam Randell ... The saying "Aussies would bet on two flies crawling up a wall" shows how popular betting is in Australia. However, when it comes to Sports Betting, the opinions remain divided.
Australian Open Buzz watch ahead of tournament
FT-YGS2022-02-02T10:58:20+00:00BLOG | by YouGov Sport ... In an age of increased digitisation, sports sponsorship is one of the few offline mediums that offer brands an opportunity to reach out to consumers en masse.
Global: Which industries are best suited for sports sponsorship?
FT-YGS2022-02-02T11:00:15+00:00BLOG | by YouGov Sport ... In an age of increased digitisation, sports sponsorship is one of the few offline mediums that offer brands an opportunity to reach out to consumers en masse.
Do sports partnerships make cryptos more credible?
FT-YGS2021-11-17T11:36:33+00:00BLOG | by YouGov Sport ... As cryptocurrencies sponsor more and more sports teams, events and athletes, new YouGov research in the United States and Great Britain reveals how much legitimacy these deals lend decentralized currencies.
WNBA sponsors experiencing cut-through among league fans
FT-YGS2021-11-17T11:38:58+00:00BLOG | by YouGov Sport ... Sponsors of the WNBA are getting healthy cut-through, according to a YouGov BrandIndex analysis of six league partners that span several industries.
How much do college athlete endorsements boost brands?
FT-YGS2021-11-17T11:39:52+00:00BLOG | by YouGov Sport ... The NCAA’s policy change allowing athletes to sell their name, image and likeness (NIL) opened the floodgates to many college athletes cashing in on their fame. YouGov consumer research in the United States shows how valuable college athlete endorsements can be for brands.
The Olympics sponsors that made the biggest impact in the US and UK
FT-YGS2021-08-18T14:05:15+01:00BLOG | by YouGov Sport ... With the Tokyo Olympics having drawn to a close on August 8, we examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.
A look at the sponsors that have made the biggest impact during Euro 2020
FT-YGS2021-07-05T17:22:29+01:00BLOG | by YouGov Sport ... While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect. That’s because we’ve looked at some of the major brands sponsoring the Euros to see which are enjoying the most cut-through with consumers, using our Ad Awareness metric.