Perceptions on Betting in Australian Sport

2022-02-03T15:19:06+00:00

BLOG | by Liam Randell ... The saying "Aussies would bet on two flies crawling up a wall" shows how popular betting is in Australia. However, when it comes to Sports Betting, the opinions remain divided.

Perceptions on Betting in Australian Sport2022-02-03T15:19:06+00:00

Do sports partnerships make cryptos more credible?

2021-11-17T11:36:33+00:00

BLOG | by YouGov Sport ... As cryptocurrencies sponsor more and more sports teams, events and athletes, new YouGov research in the United States and Great Britain reveals how much legitimacy these deals lend decentralized currencies.

Do sports partnerships make cryptos more credible?2021-11-17T11:36:33+00:00

How much do college athlete endorsements boost brands?

2021-11-17T11:39:52+00:00

BLOG | by YouGov Sport ... The NCAA’s policy change allowing athletes to sell their name, image and likeness (NIL) opened the floodgates to many college athletes cashing in on their fame. YouGov consumer research in the United States shows how valuable college athlete endorsements can be for brands.

How much do college athlete endorsements boost brands?2021-11-17T11:39:52+00:00

A look at the sponsors that have made the biggest impact during Euro 2020

2021-07-05T17:22:29+01:00

BLOG | by YouGov Sport ... While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect. That’s because we’ve looked at some of the major brands sponsoring the Euros to see which are enjoying the most cut-through with consumers, using our Ad Awareness metric.

A look at the sponsors that have made the biggest impact during Euro 20202021-07-05T17:22:29+01:00
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