BLOG | by Ewan Tait ... In April, we published analysis on whether title sponsorships were still worth the money. The results of the EFL Trophy and Checkatrade deal were so interesting that we thought we’d take a deeper dive into the relationship to see what further insight we could take.
BLOG | by Ewan Tait ... Title sponsorships have gone in and out of fashion over the years but despite debates over their pros and cons, they remain in demand. So we thought we’d look at some examples of why that may be.
BLOG | by Joseph Eapen ... With the VIVO IPL now well underway, we thought it was time to start looking at its performance for sponsors. Let’s take a quick look at some of the data we’ve collected around the tournament based on what we’ve seen so far.
BLOG | by Bruce Cook ... As the UAE’s football team enjoys its historic AFC Asian Cup run, our data shows that people in the country are absolutely buzzing about the event. Our SportsIndex service collects the views of UAE residents every day on more than 40 sports tournaments and events and it reveals that excitement about the Asian Cup has reached record levels.
BLOG | by Bruce Cook ... As the Guinness advert goes, good things come to those who wait. For The Six Nations new sponsorship deal, that’s definitely the case. The Championship’s new title partnership with Guinness, announced this week, reportedly delivers a relatively modest £6m in year one but that amount is set to double by the end of its six-year deal. So does that represent a good deal for the black stuff?
BLOG | by Ted Harwood ... If an event’s success is measured in the number of tickets it sells, then the NFL’s London series was a triumph. Seats for the matches sold out quickly, with 47,000 fans choosing to buy tickets for all three fixtures. But looking at our brand data, we can see that the games haven’t just been a success for the NFL and participating teams. There’s good news for title sponsor Subway too.
BLOG | by Ned Morris ... Every sports right-holder likes to talk about the legacy their property leaves. But six months on from the end of the Gold Coast Commonwealth Games, what has been the impact of the event on Australians?
BLOG | by Tracy Schoenadel ... This year sees tennis’s US Open mark a special anniversary – it’s fifty years since the tournament made the transition from US National Championships and began to accept professional players. Many rights-holders lean strongly on that kind of heritage when leveraging sponsorship deals but the US Open is in the enviable position of having at least one partnership which has been around nearly as long as the tournament itself. What's it secret?
BLOG | by Lance Fraenkel ... As the NBA playoffs head to their climax, we thought it would be a good time to take a look at how, in their inaugural year, some of the league’s jersey sponsorships were working out. At just 2.5 inches square the spots aren’t as conspicuous as uniform sponsorships in other sports, so we were interested to look at the effects.
BLOG | by Joseph Eapen ... The list of established sports which have secured a five-fold increase in the value of consecutive sponsorship deals is not a long one. So when mobile manufacturer Vivo renewed its title sponsorship of the Indian Premier League last year, it came as a surprise to many that its rights holder, the Board of Control for Cricket in India (BCCI), had secured a 554% uplift in the value of the contract. The size of Vivo’s winning bid raised eyebrows. But, as we can show, put into context, there was a strong case for a big increase in deal value. Let's see why.