BLOG | by Joseph Eapen ... A definite pecking order now seems to have been established in Indian sport, according to the data we collect every day in India as part of our SportsIndex service. As you would expect, cricket is at the top of that ranking. The percentage of Indians who have ever watched the IPL soars away at 71%. But while the IPL dominates the Indian market, it has not put other sports completely in the shade.
BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.
BLOG | by Charlie Dundas ... As you may have read this month, sports apparel manufacturer New Balance is taking Liverpool FC to court to extend its kit deal with the club. Reports suggest that New Balance matched Nike’s offer, as they were entitled to under a clause in their current contract, only for the Reds to plough ahead with a deal with the Oregon-based manufacturer regardless. We thought we’d take a look at why New Balance is quite so keen to renew its deal with the club.
BLOG | by Victor Gras ... In the third and final of our series of NFL blogs, as the season begins we thought we’d focus on sponsors. Stadium naming rights are now a common feature of major league sports and the NFL is no different. But, with many being tied up to long-term deals, do they retain an impact on fans?
BLOG | by Lance Fraenkel ... We wrote last year about the unusually long-term sponsorships which the US Open Tennis Championship enjoys. The tournament has three Official Partners, with four brands benefiting – American Express, Emirates, Chase and JP Morgan. This year, we thought we would take a look at which of these brands was making the most of its tennis partnerships.
BLOG | by Edgar Raposo ... This week, Lufthansa announced an extension of its sponsorship deal with Deutscher Fußball-Bund (DFB), Germany’s national football federation.
BLOG | by Ted Harwood ... Bookmaker Paddy Power got the media talking last week over its controversial shirt sponsorship of English Football League club, Huddersfield Town FC.
BLOG | by Ewan Tait ... In April, we published analysis on whether title sponsorships were still worth the money. The results of the EFL Trophy and Checkatrade deal were so interesting that we thought we’d take a deeper dive into the relationship to see what further insight we could take.
BLOG | by Ewan Tait ... Title sponsorships have gone in and out of fashion over the years but despite debates over their pros and cons, they remain in demand. So we thought we’d look at some examples of why that may be.
BLOG | by Joseph Eapen ... With the VIVO IPL now well underway, we thought it was time to start looking at its performance for sponsors. Let’s take a quick look at some of the data we’ve collected around the tournament based on what we’ve seen so far.