Which advertisers made a splash at the 2022 Indian Premier League?
FT-YGS2023-03-30T12:14:32+01:00BLOG | by YouGov Sport ... The Indian Premier League (IPL) is one of the most followed domestic leagues in the world within its home market.
Korean baseball: Will Americans get up (or stay up) to watch?
SH-YGS2020-10-19T15:00:14+01:00DATA INSIGHTS | by YouGov ... Some Americans appear to crave live televised baseball so badly, they may be willing to alter their sleep schedule. After two months struggling to fill broadcast hours in a world devoid of all major-league sports due to the COVID-19 pandemic, ESPN is now airing South Korean pro-baseball, but the time difference means games will be televised stateside in the early morning.