REPORT | by YouGov Sport ... As we consider how sport can re-claim its place at the centre of German life, keeping track of what the public thinks will be a key consideration. Returning too soon or too late could have serious repercussions for sports administrators. At YouGov Sport, we are pleased to offer a helping hand in this regard. As the sports and entertainment specialist arm of YouGov, we ask Germans every day about their views on sport, on specific teams and leagues and – since the outbreak of COVID-19 – about sports fans’ views on that too. And we’re happy to share some of our insights with you in the shape of this special report.
BLOG | by Edgar Raposo ... YouGov Sport today reveals some of sports fans’ favourite brands. By using the data we collect every day as part of our Profiles service, we have looked at a range of categories to see which brands sports fans are currently customers of. We’ve also looked at how much their buying habits are different from those of the German general public.