Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?

2020-04-05T17:59:41+01:00

BLOG | by Joseph Eapen ... For all its rivals, the IPL remains the noisiest and most colourful T20 tournament in the world. To follow up on our blog from January, we thought we’d look at how the property is performing as the clock ticks down to the first ball of its new season in just a couple of weeks.

Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?2020-04-05T17:59:41+01:00

Can IPL’s Season 13 match Season 12’s record popularity?

2020-04-05T18:00:24+01:00

BLOG | by Joseph Eapen ... Our data gives a resounding ‘yes’. The pre-Christmas Indian Premier League (IPL) player auction fires the pistol for the start of a season which is still three months away. Truth be told, interest in the league is never far beneath the surface of India’s sporting conversation.

Can IPL’s Season 13 match Season 12’s record popularity?2020-04-05T18:00:24+01:00

Soccer – Is Indian soccer bouncing back from difficult season?

2020-04-05T18:00:54+01:00

BLOG | by Joseph Eapen ... In the weeks when there’s no cricket being played out, soccer in India can be the country’s most-watched sport. Although TV audiences don’t tend to get close to the country’s favourite pastime – watching T20 cricket – it’s testament to the Indian Super League’s organisers that a competition which is only five years old can achieve such a profile.

Soccer – Is Indian soccer bouncing back from difficult season?2020-04-05T18:00:54+01:00

Indian Super League attracting younger audiences in what may be breakthrough season

2020-04-05T18:01:20+01:00

BLOG | by Joseph Eapen ... A definite pecking order now seems to have been established in Indian sport, according to the data we collect every day in India as part of our SportsIndex service. As you would expect, cricket is at the top of that ranking. The percentage of Indians who have ever watched the IPL soars away at 71%. But while the IPL dominates the Indian market, it has not put other sports completely in the shade.

Indian Super League attracting younger audiences in what may be breakthrough season2020-04-05T18:01:20+01:00

The Indian running boom – distance running’s big business for sponsors

2020-04-05T18:01:45+01:00

BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.

The Indian running boom – distance running’s big business for sponsors2020-04-05T18:01:45+01:00

Soaring high on public support, will Chennai Super Kings be the champions yet again?

2019-04-17T13:24:03+01:00

DATA INSIGHTS | by YouGov ... In India cricket is not just a sport but a shared public sentiment. It comes as no surprise that cricket is the most watched sport in the country and the upcoming season of the Indian Premier League is eagerly awaited by fans. As the nation prepares for the new IPL season starting March 23rd, YouGov India ran a survey to gauge the excitement levels of people.

Soaring high on public support, will Chennai Super Kings be the champions yet again?2019-04-17T13:24:03+01:00