Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?

2020-03-06T12:14:37+00:00

BLOG | by Joseph Eapen ... For all its rivals, the IPL remains the noisiest and most colourful T20 tournament in the world. To follow up on our blog from January, we thought we’d look at how the property is performing as the clock ticks down to the first ball of its new season in just a couple of weeks.

Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?2020-03-06T12:14:37+00:00

Can IPL’s Season 13 match Season 12’s record popularity?

2020-01-06T11:36:00+00:00

BLOG | by Joseph Eapen ... Our data gives a resounding ‘yes’. The pre-Christmas Indian Premier League (IPL) player auction fires the pistol for the start of a season which is still three months away. Truth be told, interest in the league is never far beneath the surface of India’s sporting conversation.

Can IPL’s Season 13 match Season 12’s record popularity?2020-01-06T11:36:00+00:00

Soccer – Is Indian soccer bouncing back from difficult season?

2019-12-11T14:19:15+00:00

BLOG | by Joseph Eapen ... In the weeks when there’s no cricket being played out, soccer in India can be the country’s most-watched sport. Although TV audiences don’t tend to get close to the country’s favourite pastime – watching T20 cricket – it’s testament to the Indian Super League’s organisers that a competition which is only five years old can achieve such a profile.

Soccer – Is Indian soccer bouncing back from difficult season?2019-12-11T14:19:15+00:00

Indian Super League attracting younger audiences in what may be breakthrough season

2019-11-12T10:21:21+00:00

BLOG | by Joseph Eapen ... A definite pecking order now seems to have been established in Indian sport, according to the data we collect every day in India as part of our SportsIndex service. As you would expect, cricket is at the top of that ranking. The percentage of Indians who have ever watched the IPL soars away at 71%. But while the IPL dominates the Indian market, it has not put other sports completely in the shade.

Indian Super League attracting younger audiences in what may be breakthrough season2019-11-12T10:21:21+00:00

The Indian running boom – distance running’s big business for sponsors

2019-10-18T14:52:14+01:00

BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.

The Indian running boom – distance running’s big business for sponsors2019-10-18T14:52:14+01:00

Soaring high on public support, will Chennai Super Kings be the champions yet again?

2019-04-17T13:24:03+01:00

DATA INSIGHTS | by YouGov ... In India cricket is not just a sport but a shared public sentiment. It comes as no surprise that cricket is the most watched sport in the country and the upcoming season of the Indian Premier League is eagerly awaited by fans. As the nation prepares for the new IPL season starting March 23rd, YouGov India ran a survey to gauge the excitement levels of people.

Soaring high on public support, will Chennai Super Kings be the champions yet again?2019-04-17T13:24:03+01:00

Schedule clash – what happens when two major leagues share the same piece of the calendar

2019-02-22T09:47:23+00:00

BLOG | by Joseph Eapen ... When David James’s Kerala Blasters kicked off Hero Indian Super League’s fifth season against Steve Coppell’s ATK in September, organisers were no doubt hoping to build on the success of the last season. But this year, as well as playing against each other, ISL teams will also be facing new competition – the burgeoning Vivo Pro Kabaddi League.

Schedule clash – what happens when two major leagues share the same piece of the calendar2019-02-22T09:47:23+00:00

Plenty of space for sports beside cricket in Indian sports market

2019-02-22T10:09:19+00:00

BLOG | by Joseph Eapen ... New figures released today by YouGov Sport/SMG Insight show that awareness of Indian domestic sporting properties is blossoming, with 13 different leagues or tournaments being familiar to at least 10% of the Indian population. • PKL gives IPL run for its money but many other sports have good visibility. This continues our series of research we are conducting into the Indian sports market.

Plenty of space for sports beside cricket in Indian sports market2019-02-22T10:09:19+00:00

Unveiled – India’s favourite IPL teams and players

2019-02-22T11:38:51+00:00

BLOG | by Joseph Eapen ... In data we can release today, we unveil India’s favourite Indian Premier League (IPL) teams and players. In a survey conducted by YouGov Sport (SMG Insight), Chennai Super Kings come out on top – the favourite team of a remarkable one in three of those we asked. This continues our series of research we are conducting into the Indian sports market.

Unveiled – India’s favourite IPL teams and players2019-02-22T11:38:51+00:00

New data shows that Indians value more than just cricketing achievements in sport

2018-07-31T10:22:35+01:00

BLOG | by Joseph Eapen ... New data collected by YouGov/SMG Insight has revealed that Indians take pride in a wide range of non-cricketing sporting achievements – despite opinions to the contrary. The polling uncovers that, even amid a sea of cricketing coverage, there are plenty of sporting stories which break through to register with the public - making Indians proud of a wide range of achievements.

New data shows that Indians value more than just cricketing achievements in sport2018-07-31T10:22:35+01:00