Sport in US – YouGov Sport

Dick’s Sporting Goods brand image boosts after NCAA deal

FT-YGS2023-03-29T12:28:36+01:00

BLOG | by YouGov Sport ... Dick's Sporting Goods’ newly inked deal as the official sporting-goods retailer of the National Collegiate Athletic Association (NCAA), the governing body for college sports in the US, appears to be paying dividends, according to data from YouGov BrandIndex.

Dick’s Sporting Goods brand image boosts after NCAA dealFT-YGS2023-03-29T12:28:36+01:00

TikTok and MLS partnership: Fans already well-disposed towards media brand

FT-YGS2023-03-29T10:40:28+01:00

BLOG | by YouGov Sport ... TikTok's recent multi-year partnership with Major League Soccer (MLS) might be good for both parties, according to data from YouGov Profiles.

TikTok and MLS partnership: Fans already well-disposed towards media brandFT-YGS2023-03-29T10:40:28+01:00

Serving Pickleball – understanding demographics and key behaviours

FT-YGS2023-03-29T10:28:54+01:00

BLOG | by YouGov Sport ... It's time to dill with the fact that Pickleball is no longer just a quirky pastime but a full-blown phenomenon.

Serving Pickleball – understanding demographics and key behavioursFT-YGS2023-03-29T10:28:54+01:00