DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Businesses that rely on sports for a large percentage of their revenue have suffered particularly during two months of nationwide lockdown. Gambling firms have consequently seen customer bases diminish. As the betting giant William Hill prepares to reopen stores with the easing of lockdown in Europe, new YouGov data shows that certain groups will be more open to returning to stores than others.
BLOG | by Charlie Dundas ... HSBC announced this week that it plans to prematurely end its eight-year sponsorship deal with British Cycling. The bank, which has also said that it will axe 35,000 jobs, has seen its profits fall by a third this year, leading to a number of changes – including to its sponsorship strategy. So where does that leave British Cycling as it prepares to head to Tokyo for this year’s Olympic Games?
BLOG | by Charlie Dundas ... With plenty of conversation in 2019 focused on young people and betting, we thought it would be interesting to look at the demographics of the UK’s gamblers. Our data shows that the gambling activity most likely to be undertaken by younger people (18-24-year-olds) is the purchase of scratchcards. Nearly one in five (19.1%) of this group has bought one in the past 12 months.
BLOG | by Charlie Dundas ... Given that this is our end-of-year column, we thought it would be interesting to review some of the 16 metrics we track against betting brands every day by looking at the performance of the sector as whole over the past 12 months.
BLOG | by Liam Randell ... Betting has long been an intrinsic part of the Australian sporting identity. But while, as the saying goes, Australians would bet on two flies crawling up a wall, we thought we’d find out just how true this saying really is.
BLOG | by Charlie Dundas ... When William Hill announced that it was to change its CEO in September, it was no accident that Philip Bowcock’s successor was the company’s former digital chief, Ulrik Bengtsson. The appointment is consistent with William Hill’s strategy to become a digitally-led company, but given the sector’s journey from high street to online what does the future hold for the UK’s betting shops?
BLOG | by Charlie Dundas ... With Flutter acting to strengthen its foothold in the US market through its acquisition of The Stars Group this month, we thought we would take a look at American’s views on sports betting.
BLOG | by Charlie Dundas ... Last month, Premiership Rugby, the UK’s leading domestic rugby union competition, announced that Bet UK would become the league’s official betting partner.
BLOG | by Charlie Dundas ... As the sector sets up a new trade association to head off regulatory threats, our data suggests that one of its first tasks may well be to address current public perceptions of the industry.