BLOG | by YouGov Sport ... A YouGov Direct study, conducted on September 5, reveals that 50% of sports bettors in Britain are “very likely” or “somewhat likely” to bet on the Men’s FIFA World Cup later this year.
BLOG | by YouGov Sport ... Building brand loyalty and engagement is key in online bookmakers' success among monthly sports bettors in the UK.
BLOG | by YouGov Sport ... Soon after the legalisation of online sportsbooks in New York State early this year, the state became the largest market for sports gambling in the US. But has the legalization of mobile gambling influenced other gambling behaviours?
BLOG | by Liam Randell ... The saying "Aussies would bet on two flies crawling up a wall" shows how popular betting is in Australia. However, when it comes to Sports Betting, the opinions remain divided.
BLOG | by YouGov Sport ... The Olympic Games are one of the most important events on the sporting calendar, which means it’s mightily important for the gambling industry as well.
Football bettors tell us they are influenced by form and odds – but marketers should know about other factorsFT-YGS2020-11-03T15:53:39+00:00
BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.
BLOG | by Charlie Dundas ... Many bookmakers will tell you that gamblers are a different breed to the rest of the general public. And as we have explored in previous columns, there is certainly some truth in that assertion. But there is a difference between looking at the demographic make-up of the gambler and examining their broader habits and attitudes.
DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Businesses that rely on sports for a large percentage of their revenue have suffered particularly during two months of nationwide lockdown. Gambling firms have consequently seen customer bases diminish. As the betting giant William Hill prepares to reopen stores with the easing of lockdown in Europe, new YouGov data shows that certain groups will be more open to returning to stores than others.
BLOG | by Charlie Dundas ... HSBC announced this week that it plans to prematurely end its eight-year sponsorship deal with British Cycling. The bank, which has also said that it will axe 35,000 jobs, has seen its profits fall by a third this year, leading to a number of changes – including to its sponsorship strategy. So where does that leave British Cycling as it prepares to head to Tokyo for this year’s Olympic Games?
BLOG | by Charlie Dundas ... With plenty of conversation in 2019 focused on young people and betting, we thought it would be interesting to look at the demographics of the UK’s gamblers. Our data shows that the gambling activity most likely to be undertaken by younger people (18-24-year-olds) is the purchase of scratchcards. Nearly one in five (19.1%) of this group has bought one in the past 12 months.