Football bettors tell us they are influenced by form and odds – but marketers should know about other factors

2020-11-03T15:53:39+00:00

BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.

Football bettors tell us they are influenced by form and odds – but marketers should know about other factors2020-11-03T15:53:39+00:00

Are punters responding differently to the COVID-19 pandemic?

2020-09-30T12:42:26+01:00

BLOG | by Charlie Dundas ... Many bookmakers will tell you that gamblers are a different breed to the rest of the general public. And as we have explored in previous columns, there is certainly some truth in that assertion. But there is a difference between looking at the demographic make-up of the gambler and examining their broader habits and attitudes.

Are punters responding differently to the COVID-19 pandemic?2020-09-30T12:42:26+01:00

Consideration for William Hill varies as firm considers reopening 2,000 stores

2020-10-19T14:39:02+01:00

DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Businesses that rely on sports for a large percentage of their revenue have suffered particularly during two months of nationwide lockdown. Gambling firms have consequently seen customer bases diminish. As the betting giant William Hill prepares to reopen stores with the easing of lockdown in Europe, new YouGov data shows that certain groups will be more open to returning to stores than others.

Consideration for William Hill varies as firm considers reopening 2,000 stores2020-10-19T14:39:02+01:00

As trade winds hit HSBC’s sponsorship portfolio, where next for British Cycling?

2020-02-26T09:47:00+00:00

BLOG | by Charlie Dundas ... HSBC announced this week that it plans to prematurely end its eight-year sponsorship deal with British Cycling. The bank, which has also said that it will axe 35,000 jobs, has seen its profits fall by a third this year, leading to a number of changes – including to its sponsorship strategy. So where does that leave British Cycling as it prepares to head to Tokyo for this year’s Olympic Games?

As trade winds hit HSBC’s sponsorship portfolio, where next for British Cycling?2020-02-26T09:47:00+00:00

Are we raising a generation of helpless gamblers?

2020-01-23T16:23:53+00:00

BLOG | by Charlie Dundas ... With plenty of conversation in 2019 focused on young people and betting, we thought it would be interesting to look at the demographics of the UK’s gamblers. Our data shows that the gambling activity most likely to be undertaken by younger people (18-24-year-olds) is the purchase of scratchcards. Nearly one in five (19.1%) of this group has bought one in the past 12 months.

Are we raising a generation of helpless gamblers?2020-01-23T16:23:53+00:00

Annual health check for the betting industry

2020-01-06T12:06:17+00:00

BLOG | by Charlie Dundas ... Given that this is our end-of-year column, we thought it would be interesting to review some of the 16 metrics we track against betting brands every day by looking at the performance of the sector as whole over the past 12 months.

Annual health check for the betting industry2020-01-06T12:06:17+00:00

Australians and sports betting in under 5 minutes

2020-02-27T10:49:52+00:00

BLOG | by Liam Randell ... Betting has long been an intrinsic part of the Australian sporting identity. But while, as the saying goes, Australians would bet on two flies crawling up a wall, we thought we’d find out just how true this saying really is.

Australians and sports betting in under 5 minutes2020-02-27T10:49:52+00:00

Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere

2019-12-02T12:03:02+00:00

BLOG | by Charlie Dundas ... When William Hill announced that it was to change its CEO in September, it was no accident that Philip Bowcock’s successor was the company’s former digital chief, Ulrik Bengtsson. The appointment is consistent with William Hill’s strategy to become a digitally-led company, but given the sector’s journey from high street to online what does the future hold for the UK’s betting shops?

Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere2019-12-02T12:03:02+00:00
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