MLS Shorts – Hispanic audiences, millennials, and a college education

2019-06-20T08:43:07+01:00

BLOG | by Tracy Schoenadel ... No ethnic group is more likely to watch the MLS than Hispanics, millennials are the least likely to keep engaged and if you got a college education, you are around twice as likely to follow the league than if you didn’t. Check out more insights on what our data revealed about Major League Soccer.

MLS Shorts – Hispanic audiences, millennials, and a college education2019-06-20T08:43:07+01:00

English cricket fans suffer fair-play crisis of confidence

2019-05-30T12:41:49+01:00

NEWS | by YouGov Sport ... Ahead of this week’s Cricket World Cup, a new poll of more than 6,500 people world wide reveals English cricket fans as among the least likely in the world to believe their national team upholds the highest standards of fair play.

English cricket fans suffer fair-play crisis of confidence2019-05-30T12:41:49+01:00

Four consumption habits of fans of NBA playoff teams

2019-05-20T18:01:12+01:00

BLOG | by Tracy Schoenadel ... We thought we’d take a look at the habits of fans of successful NBA teams. Our sample here is NBA fans who support one of the four remaining playoff teams (Golden State Warriors, Portland Trailblazers, Milwaukee Bucks and the Toronto Raptors). The analysis delivered some genuinely interesting results.

Four consumption habits of fans of NBA playoff teams2019-05-20T18:01:12+01:00

Just who are America’s most prestigious franchises right now?

2019-04-22T09:41:11+01:00

BLOG | by Victor Gras ... Some things in life take time. The game-winning run can come from a single swing of the bat. A touchdown can be scored in a moment. A match-winning lead can be achieved in a single inning. A Super Bowl ring won over a season. But prestige? Real prestige? That takes a little longer.

Just who are America’s most prestigious franchises right now?2019-04-22T09:41:11+01:00

NBA Breakdown – Is the All-Star Game bad news for the NBA and which teams have most fans?

2019-02-26T10:37:42+01:00

BLOG | by Victor Gras ... Despite the NBA All-Star Game being a free-scoring affair this year, it still attracts its fair share of critics, not least for the interruption the game creates to the regular season. But what does it do for perceptions of the league among the public?

NBA Breakdown – Is the All-Star Game bad news for the NBA and which teams have most fans?2019-02-26T10:37:42+01:00

Seattle’s got its NHL franchise. Is the city ready to support a hockey team?

2019-02-22T09:07:58+01:00

BLOG | by Lance Fraenkel ... So Seattle finally got its own NHL franchise last month. What kind of support can a Seattle franchise expect? Well, the data suggest that the city is ready for hockey. Let’s take a look at Impression for the NHL among audiences in cities which are host to the top five best-supported hockey teams.

Seattle’s got its NHL franchise. Is the city ready to support a hockey team?2019-02-22T09:07:58+01:00

Casino brands pushing at an open door with NFL fans – and Cowboys fans holding door open wide …

2019-02-22T10:19:17+01:00

BLOG | by Scott Horowitz ... Following the Supreme Court’s strike-down of laws banning sports betting this year, the Dallas Cowboys became one of the first big football movers in the sponsorship market last month, signing a deal with Oklahoma’s WinStar World Casino and Resort.

Casino brands pushing at an open door with NFL fans – and Cowboys fans holding door open wide …2019-02-22T10:19:17+01:00

Revealed – the sports conversations going on around the world today

2019-02-23T20:49:29+01:00

BLOG | by Lance Fraenkel ... If you live in a soccer-mad nation, it’s easy to think that the whole world is talking World Cup football right now. But is that the case? Our new Sport Talk report visits countries around the world and uncovers what sports events people are talking about around the world right now.

Revealed – the sports conversations going on around the world today2019-02-23T20:49:29+01:00

US gambling liberalisation – Do sports fans care?

2018-05-30T09:25:50+01:00

BLOG | by Lance Fraenkel ... This month’s Supreme Court ruling striking down law surrounding the prohibition of sports gambling is likely to lead to its swift introduction in a number of states. With bookmakers from around the world licking their lips in anticipation, we thought we’d take a look at the attitudes of US sports fans to see just how ripe this new market is. The first thing we looked at is whether sports fans believe all gambling – including on sport -should be illegal. The results are somewhat surprising.

US gambling liberalisation – Do sports fans care?2018-05-30T09:25:50+01:00