BLOG | by Neil Hayes ... The recent restrictions on social gatherings have seen sporting events played behind closed doors – or with a limited number of fans in attendance – leaving many fans searching for alternative ways to follow their favourite sports teams. So where are we now in terms of how fans are accessing content?
BLOG | by Liam Randell ... Do Australian sports and teams do enough to address and support key social issues in Australia? Should brands and partners get involved? And with such a heavy cluster of issues where does sport even begin to identify what sports fans truly care about? Fortunately, our latest YouGov Profiles dataset has these questions covered for you.
BLOG | by Bruce Cook ... Given the lack of live action at the moment, it feels like all sports rightsholders are on a level playing field as far as promoting their events or leagues goes. So for the next couple of months (at least), we will be producing a Buzz ranking, giving you an idea of which properties are cutting through with the public.
DATA INSIGHTS | by YouGov ... Some Americans appear to crave live televised baseball so badly, they may be willing to alter their sleep schedule. After two months struggling to fill broadcast hours in a world devoid of all major-league sports due to the COVID-19 pandemic, ESPN is now airing South Korean pro-baseball, but the time difference means games will be televised stateside in the early morning.
DATA INSIGHTS | by YouGov ... The opening round of the 2020 NFL draft on Thursday night started off predictably. The Cincinnati Bengals used the No. 1 pick to draft Joe Burrow, the Heisman trophy winning quarterback from LSU. A plurality of people that watched the draft think Burrow shows the most promise among the 2020 quarterback class.
DATA INSIGHTS | by YouGov ... New YouGov polling reveals just how much the competition means to fans across Europe, with some nations much more dedicated to the sport than others.
DATA INSIGHTS | by YouGov ... With one of the themes of International Women’s Day 2020 being gender equal sports coverage, we at YouGov asked the British public how they would feel about seeing as much women’s sport as men’s.
BLOG | by Liam Randell ... Holden has been a much-admired and loved brand for countless generations of Australians and its long and proud history won’t easily be forgotten. The announcement that Holden would cease operations came as a shock for many. YouGov Sport looks at how Australians, and more specifically Supercars fans, feel about the news and what kind of impact it will have on the sporting landscape going forward.
DATA INSIGHTS | by YouGov ... Classic shows will likely be the biggest draw to NBC’s forthcoming streaming service Peacock, according to ongoing data gathered by YouGov for Variety on America’s streaming habits. We asked Americans which aspect of the service they were most interested in. Of those aware of the service, 45 percent say they are interested in classic TV shows.
DATA INSIGHTS | by YouGov ... A San Francisco 49ers fan and Kansas City Chiefs walk into a bar. What kind of beer do they order? Funny you should ask, because we actually know that. YouGov’s BrandIndex and TeamIndex tools tell us a lot about what these fans like.