DATA INSIGHTS | by YouGov ... New YouGov polling reveals just how much the competition means to fans across Europe, with some nations much more dedicated to the sport than others.
DATA INSIGHTS | by YouGov ... With one of the themes of International Women’s Day 2020 being gender equal sports coverage, we at YouGov asked the British public how they would feel about seeing as much women’s sport as men’s.
BLOG | by Liam Randell ... Holden has been a much-admired and loved brand for countless generations of Australians and its long and proud history won’t easily be forgotten. The announcement that Holden would cease operations came as a shock for many. YouGov Sport looks at how Australians, and more specifically Supercars fans, feel about the news and what kind of impact it will have on the sporting landscape going forward.
DATA INSIGHTS | by YouGov ... Classic shows will likely be the biggest draw to NBC’s forthcoming streaming service Peacock, according to ongoing data gathered by YouGov for Variety on America’s streaming habits. We asked Americans which aspect of the service they were most interested in. Of those aware of the service, 45 percent say they are interested in classic TV shows.
DATA INSIGHTS | by YouGov ... A San Francisco 49ers fan and Kansas City Chiefs walk into a bar. What kind of beer do they order? Funny you should ask, because we actually know that. YouGov’s BrandIndex and TeamIndex tools tell us a lot about what these fans like.
BLOG | by Charlie Dundas ... With plenty of conversation in 2019 focused on young people and betting, we thought it would be interesting to look at the demographics of the UK’s gamblers. Our data shows that the gambling activity most likely to be undertaken by younger people (18-24-year-olds) is the purchase of scratchcards. Nearly one in five (19.1%) of this group has bought one in the past 12 months.
DATA INSIGHTS | by YouGov ... About one-quarter (26%) say they plan to watch the game at home by themselves or other members of the household. But 10 percent are planning to attend a Super Bowl party at someone else’s home, while 2 percent are planning to watch the game at a bar or restaurant.
BLOG | by Charlie Dundas ... Given that this is our end-of-year column, we thought it would be interesting to review some of the 16 metrics we track against betting brands every day by looking at the performance of the sector as whole over the past 12 months.
DATA INSIGHTS | by YouGov ... Brits think that the war on performance-enhancing drugs in sport is being lost not won, but care less than they used to. With the tribunal of a doctor from cycling outfit Team Sky once again drawing attention to the issue of doping in sport, we thought that we would look at the views of the British public on the subject.
BLOG | by Liam Randell ... With Christmas just around the corner, we thought we’d take a look at what tickets are highest on Australians’ wish-lists for Santa as we head into another exciting year of sport. Using our Consideration metric, which asks respondents daily what events or competitions they would most like to attend if money and geography were no object.