Football in Spain: Which clubs have the highest Buzz score?

2021-01-14T16:19:27+00:00

BLOG | by YouGov Sport ... Real Madrid, La Liga’s most historically successful club, also sits atop our list of clubs with the current highest Buzz score. YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day.

Football in Spain: Which clubs have the highest Buzz score?2021-01-14T16:19:27+00:00

2021 wishlist: What sports would consumers most like to see in-person?

2021-01-06T19:32:43+00:00

BLOG | by YouGov Sport ... If money or geography were not an issue, many consumers would consider attending the Olympics live in-person. By looking at Consideration scores, continuously collected YouGov SportsIndex data shows which events or leagues a COVID-weary public would most like to see in six key markets as we turn the page on 2020.

2021 wishlist: What sports would consumers most like to see in-person?2021-01-06T19:32:43+00:00

Podcasts: Which sports fans are listening?

2020-12-18T14:58:34+00:00

BLOG | by YouGov Sport ... Podcasts are an advertiser’s dream. More than half of podcast listeners in the United States don’t skip over the ads even though they easily can and about a third say they don’t find them to be an intrusive form of marketing, perhaps a result of the intimate nature of what is often host-read copy.

Podcasts: Which sports fans are listening?2020-12-18T14:58:34+00:00

Live sports isn’t just about entertainment, it’s about quality of life

2020-12-10T14:59:27+00:00

BLOG | by YouGov Sport ... For sports fans, the effects of pandemic protocols are most obvious when watching live games: Covered seats, cardboard cutouts, or the hushed tones of stadiums hidden with artificial crowd noise. Leagues are making earnest attempts to bring a sense of normalcy to our lives upended by COVID-19, but there’s no real replacement for fans in the stands.

Live sports isn’t just about entertainment, it’s about quality of life2020-12-10T14:59:27+00:00

Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is true

2020-09-18T12:59:30+01:00

BLOG | by Victor Gras ... Sometimes it feels that barely a week passes between announcements of a new sports podcast. There is no doubt that this relatively new medium is here to stay but how popular is it among American sports fans? And just how valuable is it to have granular data when it comes to media consumption?

Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is true2020-09-18T12:59:30+01:00

Do AFL Fans support a night-time Grand Final?

2020-09-18T13:03:47+01:00

BLOG | by Liam Randell ... For more than 100 years the AFL Grand Final has stood as the premier event in Australia’s sporting calendar. The final this year will be very different, with the AFL breaking away from an MCG afternoon Grand Final to an evening spectacle hosted in Queensland at The Gabba. While debate is healthy, let’s use data and insights to see how things currently sit with the Australian public.

Do AFL Fans support a night-time Grand Final?2020-09-18T13:03:47+01:00

Australia | Digital Trends in Sports Media … how fans are accessing content

2020-07-31T09:42:16+01:00

BLOG | by Neil Hayes ... The recent restrictions on social gatherings have seen sporting events played behind closed doors – or with a limited number of fans in attendance – leaving many fans searching for alternative ways to follow their favourite sports teams. So where are we now in terms of how fans are accessing content?

Australia | Digital Trends in Sports Media … how fans are accessing content2020-07-31T09:42:16+01:00

Australia | Sports, Fans and Social Issues in Under 3 Minutes

2020-07-06T18:56:09+01:00

BLOG | by Liam Randell ... Do Australian sports and teams do enough to address and support key social issues in Australia? Should brands and partners get involved? And with such a heavy cluster of issues where does sport even begin to identify what sports fans truly care about? Fortunately, our latest YouGov Profiles dataset has these questions covered for you.

Australia | Sports, Fans and Social Issues in Under 3 Minutes2020-07-06T18:56:09+01:00
Go to Top