Fantasy sports in the US:
who is playing?

2021-03-16T19:01:50+00:00

BLOG | by YouGov Sport ... Fantasy sports have become big business in recent years with many people across the United States playing for money. The sector has enjoyed a huge amount of growth with no signs of slowing as providers move into sportsbook betting while laws are relaxed across many states.

Fantasy sports in the US:
who is playing?
2021-03-16T19:01:50+00:00

How many Brits plan to bet on the Super Bowl?

2021-03-16T19:12:08+00:00

BLOG | by YouGov Sport ... About one in six British gamblers plan to – or already have – put money on the Super Bowl. A YouGov Direct poll shows the number of British adults who gamble say whether they have already placed a bet on the game, if they intend to do so, or if they will probably place an in-play or prop bet.

How many Brits plan to bet on the Super Bowl?2021-03-16T19:12:08+00:00

Six Nations Championship tops YouGov’s annual Buzz ranking in the UK

2021-02-05T20:31:12+00:00

BLOG | by YouGov Sport ... For the first time since we began our official Buzz reports, the Six Nations Rugby Championship tops our UK ranking. And thanks to the disjointed nature of this year’s sporting calendar, it scored well enough to make it into our top ten more than once.

Six Nations Championship tops YouGov’s annual Buzz ranking in the UK2021-02-05T20:31:12+00:00

NFL tops YouGov’s annual Buzz ranking in the US

2021-03-16T19:07:44+00:00

BLOG | by YouGov Sport ... While it’s never necessarily a surprise to see the NFL come out on top of a ranking of US sports, when it comes to Buzz, it is unusual to see every top-ten peak score laid down by the fifth month of the US sports calendar.

NFL tops YouGov’s annual Buzz ranking in the US2021-03-16T19:07:44+00:00

Super Bowl gambling: Who’s putting money down and what are they betting on?

2021-01-26T14:29:03+00:00

BLOG | by YouGov Sport ... The Super Bowl is the biggest American sporting event of the year – and arguably the biggest betting day in all of US sport, with nearly one in five Americans (19%) planning to place a wager on the big game. YouGov data shows who these gamblers are, their betting methods, and on which aspects of the game they plan to put their money.

Super Bowl gambling: Who’s putting money down and what are they betting on?2021-01-26T14:29:03+00:00

How US sports fans feel about full-size marquee jersey sponsorship

2021-01-26T16:16:52+00:00

BLOG | by YouGov Sport ... To help stem the financial loss brought on by the COVID-19 pandemic, sports leagues are looking to sell new sponsorship real estate — including helmet decals and shoulder patches. Looking beyond 2021, fresh YouGov research shows how American sports fans would feel about sponsorship logos appearing across the center chest of player jerseys. This is perhaps one of the most lucrative pieces of real estate left in North American sports.

How US sports fans feel about full-size marquee jersey sponsorship2021-01-26T16:16:52+00:00

Football in Spain: Which clubs have the highest Buzz score?

2021-01-14T16:19:27+00:00

BLOG | by YouGov Sport ... Real Madrid, La Liga’s most historically successful club, also sits atop our list of clubs with the current highest Buzz score. YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day.

Football in Spain: Which clubs have the highest Buzz score?2021-01-14T16:19:27+00:00

2021 wishlist: What sports would consumers most like to see in-person?

2021-01-06T19:32:43+00:00

BLOG | by YouGov Sport ... If money or geography were not an issue, many consumers would consider attending the Olympics live in-person. By looking at Consideration scores, continuously collected YouGov SportsIndex data shows which events or leagues a COVID-weary public would most like to see in six key markets as we turn the page on 2020.

2021 wishlist: What sports would consumers most like to see in-person?2021-01-06T19:32:43+00:00
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