BLOG | by Charlie Dundas ... With plenty of conversation in 2019 focused on young people and betting, we thought it would be interesting to look at the demographics of the UK’s gamblers. Our data shows that the gambling activity most likely to be undertaken by younger people (18-24-year-olds) is the purchase of scratchcards. Nearly one in five (19.1%) of this group has bought one in the past 12 months.
BLOG | by Charlie Dundas ... Later this autumn, YouGov will be publishing a White Paper which tackles honesty on social media platforms. It will cover attitudes towards the importance of honesty on these networks and ask whether we are more or less forgiving of unreliable content when it comes from, for example, influencers or companies. Read also … And has 32Red’s Wayne Rooney sponsorship shifted the needle yet?
BLOG | by Charlie Dundas ... Last month, Premiership Rugby, the UK’s leading domestic rugby union competition, announced that Bet UK would become the league’s official betting partner.
BLOG | by Charlie Dundas ... As the sector sets up a new trade association to head off regulatory threats, our data suggests that one of its first tasks may well be to address current public perceptions of the industry.
BLOG | by Lance Fraenkel ... This month’s Supreme Court ruling striking down law surrounding the prohibition of sports gambling is likely to lead to its swift introduction in a number of states. With bookmakers from around the world licking their lips in anticipation, we thought we’d take a look at the attitudes of US sports fans to see just how ripe this new market is. The first thing we looked at is whether sports fans believe all gambling – including on sport -should be illegal. The results are somewhat surprising.