BLOG | by YouGov Sport ... Social media and online streaming have gained increasing popularity as mediums for watching sports over the last decade, but TV still remains king. YouGov Profiles data shows two-thirds of sports fans (64%) in the US watch live sports on TV.
BLOG | by YouGov Sport ... The odds given to teams in a match are not nearly as important to British punters as hunch or feel, according to a new YouGov survey shows betting intentions around the 2020 UEFA European Football Championship.
BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?
Football bettors tell us they are influenced by form and odds – but marketers should know about other factorsFT-YGS2020-11-03T15:53:39+00:00
BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.
BLOG | by Charlie Dundas ... Many bookmakers will tell you that gamblers are a different breed to the rest of the general public. And as we have explored in previous columns, there is certainly some truth in that assertion. But there is a difference between looking at the demographic make-up of the gambler and examining their broader habits and attitudes.
BLOG | by Charlie Dundas ... While there’s not the feast you would expect at this time of the year, there has at least been some sport for punters to get involved with over the past few weeks. We were interested to see what impact the return of Premier League football would have on bettors, given the size and significance of the market.
BLOG | by Charlie Dundas ... As the UK’s House of Lords is debating whether sports betting companies should be banned from football sponsorship, we thought it might be helpful to revisit some of the data around this subject.
DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Businesses that rely on sports for a large percentage of their revenue have suffered particularly during two months of nationwide lockdown. Gambling firms have consequently seen customer bases diminish. As the betting giant William Hill prepares to reopen stores with the easing of lockdown in Europe, new YouGov data shows that certain groups will be more open to returning to stores than others.
BLOG | by Charlie Dundas ... With plenty of conversation in 2019 focused on young people and betting, we thought it would be interesting to look at the demographics of the UK’s gamblers. Our data shows that the gambling activity most likely to be undertaken by younger people (18-24-year-olds) is the purchase of scratchcards. Nearly one in five (19.1%) of this group has bought one in the past 12 months.
BLOG | by Charlie Dundas ... Later this autumn, YouGov will be publishing a White Paper which tackles honesty on social media platforms. It will cover attitudes towards the importance of honesty on these networks and ask whether we are more or less forgiving of unreliable content when it comes from, for example, influencers or companies. Read also … And has 32Red’s Wayne Rooney sponsorship shifted the needle yet?