Football bettors tell us they are influenced by form and odds – but marketers should know about other factors

2020-11-03T15:53:39+00:00

BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.

Football bettors tell us they are influenced by form and odds – but marketers should know about other factors2020-11-03T15:53:39+00:00

Are punters responding differently to the COVID-19 pandemic?

2020-09-30T12:42:26+01:00

BLOG | by Charlie Dundas ... Many bookmakers will tell you that gamblers are a different breed to the rest of the general public. And as we have explored in previous columns, there is certainly some truth in that assertion. But there is a difference between looking at the demographic make-up of the gambler and examining their broader habits and attitudes.

Are punters responding differently to the COVID-19 pandemic?2020-09-30T12:42:26+01:00

Bettors more excited by return of Premier League than football fans

2020-07-08T13:45:36+01:00

BLOG | by Charlie Dundas ... While there’s not the feast you would expect at this time of the year, there has at least been some sport for punters to get involved with over the past few weeks. We were interested to see what impact the return of Premier League football would have on bettors, given the size and significance of the market.

Bettors more excited by return of Premier League than football fans2020-07-08T13:45:36+01:00

Consideration for William Hill varies as firm considers reopening 2,000 stores

2020-10-19T14:39:02+01:00

DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Businesses that rely on sports for a large percentage of their revenue have suffered particularly during two months of nationwide lockdown. Gambling firms have consequently seen customer bases diminish. As the betting giant William Hill prepares to reopen stores with the easing of lockdown in Europe, new YouGov data shows that certain groups will be more open to returning to stores than others.

Consideration for William Hill varies as firm considers reopening 2,000 stores2020-10-19T14:39:02+01:00

Are we raising a generation of helpless gamblers?

2020-01-23T16:23:53+00:00

BLOG | by Charlie Dundas ... With plenty of conversation in 2019 focused on young people and betting, we thought it would be interesting to look at the demographics of the UK’s gamblers. Our data shows that the gambling activity most likely to be undertaken by younger people (18-24-year-olds) is the purchase of scratchcards. Nearly one in five (19.1%) of this group has bought one in the past 12 months.

Are we raising a generation of helpless gamblers?2020-01-23T16:23:53+00:00

Do gamblers use social differently to the rest of the population?

2019-09-27T06:17:24+01:00

BLOG | by Charlie Dundas ... Later this autumn, YouGov will be publishing a White Paper which tackles honesty on social media platforms. It will cover attitudes towards the importance of honesty on these networks and ask whether we are more or less forgiving of unreliable content when it comes from, for example, influencers or companies. Read also … And has 32Red’s Wayne Rooney sponsorship shifted the needle yet?

Do gamblers use social differently to the rest of the population?2019-09-27T06:17:24+01:00
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