US: NFL puts on the best show, according to Americans
FT-YGS2022-08-10T15:01:43+01:00BLOG | by YouGov Sport ... NFL puts on the best show, according to Americans
European football’s biggest Buzz movers for June 2021
FT-YGS2021-06-24T16:51:14+01:00BLOG | by YouGov Sport ... Opinion of some of the football clubs involved in the ill-received European Super League proposal has started to rebound following a dramatic drop in Buzz scores earlier in the year, YouGov Sport data shows.
Mexico | Just who are Liga MX’s Top 10 best-supported teams?
FT-YGS2020-11-13T10:17:02+00:00BLOG | by Alejandro Herrera ... The question of who is the biggest team in Mexico is always up for debate. It can’t just be settled by working out who is the best-supported club – you need to consider other factors like trophies won and support from overseas – but it certainly goes some of the way to answering the question.
Esports interest sees huge growth among young Mexican consumers
FT-YGS2020-10-29T13:39:40+00:00BLOG | by Alejandro Herrera ... Interest in esports has taken off among 18-34-year-old Mexicans since the Coronavirus pandemic began. YouGov SportsIndex our online platform tracks the public’s perceptions of a range of sports leagues and events every day. Let us see what information it throws at us about the preference of sports properties by Mexicans.
AFL | It’s been an unusual year. How much have changes affected Buzz around the League?
FT-YGS2020-10-23T09:25:17+01:00BLOG | by Liam Randell ... The 2020 AFL season has been like no other. In March, the season was ‘paused’, the AFLW finals series cancelled and staff stood down. In June, players migrated to hubs and played shortened games in empty stadiums, according to an adjusted fixture list. Just how big an impact did all these changes have on overall Buzz for the AFL across the 2020 season?
Premier League fans agree: Handball rule changes are unfair
FT-YGS2020-10-19T15:39:50+01:00SPORT DATA INSIGHT | ... The amendments to the handball rule have not gone down well with fans in the opening weeks of the Premier League season. One such change is a series of amendments to the International Football Association Board (IFAB) handball rules which have sparked a stream of controversy throughout the sport.
West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastal
FT-YGS2020-10-14T19:50:17+01:00BLOG | by Tracy Schoenadel ... As rivalries go, east coast versus west coast has had its fair share of ties over the years. But on Sunday night, the Lakers took a convincing win for the West as they claimed the NBA Championship for a record-equaling 17th time.
Tour de France | Do COVID-enforced changes to the sports calendar make a big difference?
FT-YGS2020-09-30T16:11:50+01:00BLOG | by Tracy Schoenadel ... Like many events, the Tour de France has this year been forced to change its plans. Instead of its usual mid-July spot, this year the race took place mainly in September, wrapping up with a thrilling finale.
It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sell
SH-YGS2020-07-29T12:59:08+01:00BLOG | by Charlie Dundas ... These are challenging times for football clubs looking to renew or strike fresh deals – which is why it’s never been as important for commercial teams to really understand their club’s brand health.
AS Roma is redefining what it means to be a football club. But is it working?
SH-YGS2020-07-21T16:02:33+01:00BLOG | by Charlie Dundas ... Winning trophies is no longer the only factor in winning fan affinity. For teams who are successful on the pitch there is no guaranteed public affection. In a world of globalised sports rights, athletes as brands and social media, fans have become more discerning than ever.