Mexico | Just who are Liga MX’s Top 10 best-supported teams?

2020-11-13T10:17:02+00:00

BLOG | by Alejandro Herrera ... The question of who is the biggest team in Mexico is always up for debate. It can’t just be settled by working out who is the best-supported club – you need to consider other factors like trophies won and support from overseas – but it certainly goes some of the way to answering the question.

Mexico | Just who are Liga MX’s Top 10 best-supported teams?2020-11-13T10:17:02+00:00

Esports interest sees huge growth among young Mexican consumers

2020-10-29T13:39:40+00:00

BLOG | by Alejandro Herrera ... Interest in esports has taken off among 18-34-year-old Mexicans since the Coronavirus pandemic began. YouGov SportsIndex our online platform tracks the public’s perceptions of a range of sports leagues and events every day. Let us see what information it throws at us about the preference of sports properties by Mexicans.

Esports interest sees huge growth among young Mexican consumers2020-10-29T13:39:40+00:00

AFL | It’s been an unusual year. How much have changes affected Buzz around the League?

2020-10-23T09:25:17+01:00

BLOG | by Liam Randell ... The 2020 AFL season has been like no other. In March, the season was ‘paused’, the AFLW finals series cancelled and staff stood down. In June, players migrated to hubs and played shortened games in empty stadiums, according to an adjusted fixture list. Just how big an impact did all these changes have on overall Buzz for the AFL across the 2020 season?

AFL | It’s been an unusual year. How much have changes affected Buzz around the League?2020-10-23T09:25:17+01:00

Premier League fans agree: Handball rule changes are unfair

2020-10-19T15:39:50+01:00

SPORT DATA INSIGHT | ... The amendments to the handball rule have not gone down well with fans in the opening weeks of the Premier League season. One such change is a series of amendments to the International Football Association Board (IFAB) handball rules which have sparked a stream of controversy throughout the sport.

Premier League fans agree: Handball rule changes are unfair2020-10-19T15:39:50+01:00

West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastal

2020-10-14T19:50:17+01:00

BLOG | by Tracy Schoenadel ... As rivalries go, east coast versus west coast has had its fair share of ties over the years. But on Sunday night, the Lakers took a convincing win for the West as they claimed the NBA Championship for a record-equaling 17th time.

West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastal2020-10-14T19:50:17+01:00

It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sell

2020-07-29T12:59:08+01:00

BLOG | by Charlie Dundas ... These are challenging times for football clubs looking to renew or strike fresh deals – which is why it’s never been as important for commercial teams to really understand their club’s brand health.

It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sell2020-07-29T12:59:08+01:00

AS Roma is redefining what it means to be a football club. But is it working?

2020-07-21T16:02:33+01:00

BLOG | by Charlie Dundas ... Winning trophies is no longer the only factor in winning fan affinity. For teams who are successful on the pitch there is no guaranteed public affection. In a world of globalised sports rights, athletes as brands and social media, fans have become more discerning than ever.

AS Roma is redefining what it means to be a football club. But is it working?2020-07-21T16:02:33+01:00

Bettors more excited by return of Premier League than football fans

2020-07-08T13:45:36+01:00

BLOG | by Charlie Dundas ... While there’s not the feast you would expect at this time of the year, there has at least been some sport for punters to get involved with over the past few weeks. We were interested to see what impact the return of Premier League football would have on bettors, given the size and significance of the market.

Bettors more excited by return of Premier League than football fans2020-07-08T13:45:36+01:00
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