SportsIndex – YouGov Sport

AFL | It’s been an unusual year. How much have changes affected Buzz around the League?

Flinn Tetlow2020-10-23T09:25:17+01:00

BLOG | by Liam Randell ... The 2020 AFL season has been like no other. In March, the season was ‘paused’, the AFLW finals series cancelled and staff stood down. In June, players migrated to hubs and played shortened games in empty stadiums, according to an adjusted fixture list. Just how big an impact did all these changes have on overall Buzz for the AFL across the 2020 season?

AFL | It’s been an unusual year. How much have changes affected Buzz around the League?Flinn Tetlow2020-10-23T09:25:17+01:00

Premier League fans agree: Handball rule changes are unfair

Flinn Tetlow2020-10-19T15:39:50+01:00

SPORT DATA INSIGHT | ... The amendments to the handball rule have not gone down well with fans in the opening weeks of the Premier League season. One such change is a series of amendments to the International Football Association Board (IFAB) handball rules which have sparked a stream of controversy throughout the sport.

Premier League fans agree: Handball rule changes are unfairFlinn Tetlow2020-10-19T15:39:50+01:00

West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastal

Flinn Tetlow2020-10-14T19:50:17+01:00

BLOG | by Tracy Schoenadel ... As rivalries go, east coast versus west coast has had its fair share of ties over the years. But on Sunday night, the Lakers took a convincing win for the West as they claimed the NBA Championship for a record-equaling 17th time.

West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastalFlinn Tetlow2020-10-14T19:50:17+01:00

Tour de France | Do COVID-enforced changes to the sports calendar make a big difference?

Flinn Tetlow2020-09-30T16:11:50+01:00

BLOG | by Tracy Schoenadel ... Like many events, the Tour de France has this year been forced to change its plans. Instead of its usual mid-July spot, this year the race took place mainly in September, wrapping up with a thrilling finale.

Tour de France | Do COVID-enforced changes to the sports calendar make a big difference?Flinn Tetlow2020-09-30T16:11:50+01:00

It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sell

SH-YGS2020-07-29T12:59:08+01:00

BLOG | by Charlie Dundas ... These are challenging times for football clubs looking to renew or strike fresh deals – which is why it’s never been as important for commercial teams to really understand their club’s brand health.

It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sellSH-YGS2020-07-29T12:59:08+01:00

AS Roma is redefining what it means to be a football club. But is it working?

SH-YGS2020-07-21T16:02:33+01:00

BLOG | by Charlie Dundas ... Winning trophies is no longer the only factor in winning fan affinity. For teams who are successful on the pitch there is no guaranteed public affection. In a world of globalised sports rights, athletes as brands and social media, fans have become more discerning than ever.

AS Roma is redefining what it means to be a football club. But is it working?SH-YGS2020-07-21T16:02:33+01:00

Bettors more excited by return of Premier League than football fans

SH-YGS2020-07-08T13:45:36+01:00

BLOG | by Charlie Dundas ... While there’s not the feast you would expect at this time of the year, there has at least been some sport for punters to get involved with over the past few weeks. We were interested to see what impact the return of Premier League football would have on bettors, given the size and significance of the market.

Bettors more excited by return of Premier League than football fansSH-YGS2020-07-08T13:45:36+01:00

As US sports make plans to return, are fans still engaged?

SH-YGS2020-07-03T14:32:52+01:00

BLOG | by Victor Gras ... In the almost complete live sports blackout, teams and leagues have been looking for new ways to maintain fan engagement. From esports to remote drafts, necessity has been the mother of invention for sports marketing teams across America. But how successful have their efforts been in ensuring that sport is still part of the conversation in these trying times?

As US sports make plans to return, are fans still engaged?SH-YGS2020-07-03T14:32:52+01:00

During this quiet period for the major leagues, have other sports been making ground?

SH-YGS2020-06-15T10:01:22+01:00

BLOG | by Victor Gras ... While most seasons remain suspended – or at least have yet to begin – there are still a few nuggets of live action giving sports fans good reasons to tune back into their cable subscriptions. We thought we’d take a look at a few of those active sports to see how they are performing.

During this quiet period for the major leagues, have other sports been making ground?SH-YGS2020-06-15T10:01:22+01:00

The Last Dance hit screens last month. With a big upside for the Bulls and brands.

SH-YGS2020-05-20T12:44:52+01:00

BLOG | by Victor Gras ... Last week we took a look at which US teams were creating the most Buzz during lockdown. And while the Bucs ran out winners overall, there were also some big climbers – with the Chicago Bulls being the biggest in the top ten.

The Last Dance hit screens last month. With a big upside for the Bulls and brands.SH-YGS2020-05-20T12:44:52+01:00