The media is obsessed with Zion Williamson. But wait until you see how excited fans are getting.

2020-03-06T11:53:08+00:00

BLOG | by Victor Gras ... The NBA’s most exciting rookie finally hit the courts in January and, since then, Zion Williamson hasn’t looked back. The Williamson brand today feels like one that is seeping beyond the realms of basketball. While Williamson is unquestionably enjoying an impact on the court, can we yet quantify his contribution to audience engagement?

The media is obsessed with Zion Williamson. But wait until you see how excited fans are getting.2020-03-06T11:53:08+00:00

Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?

2020-03-06T12:14:37+00:00

BLOG | by Joseph Eapen ... For all its rivals, the IPL remains the noisiest and most colourful T20 tournament in the world. To follow up on our blog from January, we thought we’d look at how the property is performing as the clock ticks down to the first ball of its new season in just a couple of weeks.

Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?2020-03-06T12:14:37+00:00

Which recent major league championship wins have created most buzz among Americans?

2020-03-04T09:54:33+00:00

BLOG | by Victor Gras ... There are championship wins. And then there are big championship wins. The kind that stick in your memory for years. The stories with the biggest heroes, the tiniest of underdogs, the loudest of chokes. Following this year’s Super Bowl – and the excitement created by the Chiefs’ win – we thought we’d look back through our US data to see which recent championship wins were the biggest.

Which recent major league championship wins have created most buzz among Americans?2020-03-04T09:54:33+00:00

The Bundesliga is a four-horse race. But which teams are top of the table away from the pitch?

2020-02-14T12:28:15+00:00

BLOG | by Edgar Raposo ... The race for the Bundesliga is finely poised this season, with three traditional powerhouses – Bayern, Dortmund and Mönchengladbach – competing with fantasy-football story club RB Leipzig for the title. The four are separated by just four points in the table – but what are the differences between them off the field according to fans?

The Bundesliga is a four-horse race. But which teams are top of the table away from the pitch?2020-02-14T12:28:15+00:00

2020 Buzz Report – How the NBA, Premier League and Formula 1 compare around the world

2020-02-06T14:03:43+00:00

BLOG | by James Stibbs ... For the first time in our annual Buzz Report, we’ve examined the buzz which sports properties generate in markets around the world. While you can download the full report here, we also thought it would be interesting to compile some of the data for a blog.

2020 Buzz Report – How the NBA, Premier League and Formula 1 compare around the world2020-02-06T14:03:43+00:00

UK’s buzziest sports events – ranked

2020-02-05T19:15:13+00:00

NEWS | by YouGov Sport ... 7th edition of YouGov’s SportsIndex Buzz Report reveals events and teams which generated most positive chatter amongst UK public in 2019. For the first time, international data is also included.

UK’s buzziest sports events – ranked2020-02-05T19:15:13+00:00

GERMANY – The NFL’s Growing Presence in German Life

2020-02-13T12:04:25+00:00

BLOG | by Edgar Raposo ... The NFL has a growing presence in German life and that is reflected by some of the data we collect on the league. Take, for example, its score for Quality which has been rising steadily for some time. So with the Super Bowl coming up, we thought we’d use our data to examine the German NFL fan and get to know him/her a little better.

GERMANY – The NFL’s Growing Presence in German Life2020-02-13T12:04:25+00:00

Football dominates UAE Prestige League – but no sign of Olympics

2020-01-17T10:00:58+00:00

BLOG | by Frank Saez ... This year, YouGov Sport is an official partner of the Sport Business Summit, organised by Leaders in partnership with the Abu Dhabi Sports Council. To mark our support for one of the region’s most prestigious events, we thought we’d investigate what the UAE perceives to be the world’s most prestigious sporting properties.

Football dominates UAE Prestige League – but no sign of Olympics2020-01-17T10:00:58+00:00