NBA suffers from China crisis – both home and away

2019-10-15T16:48:13+01:00

BLOG | by Scott Horowitz ... As the row between the NBA and the Chinese state dies down, we thought we’d look at the metrics we track on the league to see what, if any, damage the brand sustained. So let’s take a look at the story the data tells us.

NBA suffers from China crisis – both home and away2019-10-15T16:48:13+01:00

The Indian running boom – distance running’s big business for sponsors

2019-10-18T14:52:14+01:00

BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.

The Indian running boom – distance running’s big business for sponsors2019-10-18T14:52:14+01:00

Rugby World Cup: The lesser-spotted US rugby fan

2019-09-24T11:10:10+01:00

BLOG | by Tracy Schoenadel ... Although it remains a minority sport in the US, rugby still has its share of die-hard fans. In fact, our data tells us that 2.8m Americans follow the sport. So with the Rugby World Cup already in full flow in Japan (and the USA playing on Thursday), we wanted to profile those planning to watch the World Cup and build up a more detailed picture of your average American World Cup watcher.

Rugby World Cup: The lesser-spotted US rugby fan2019-09-24T11:10:10+01:00

Will time differences deter Rugby World Cup fans around the world?

2019-09-20T11:04:18+01:00

BLOG | by Victor Gras ... The Rugby World Cup starts today. And while the large and lucrative American market enjoys a fair amount of clout when it comes to the scheduling of sports events taking place in other time zones, it’s slightly less mighty when it comes to rugby union.

Will time differences deter Rugby World Cup fans around the world?2019-09-20T11:04:18+01:00

Which NFL stadium sponsor gets the best return from its deal?

2019-09-11T12:44:46+01:00

BLOG | by Victor Gras ... In the third and final of our series of NFL blogs, as the season begins we thought we’d focus on sponsors. Stadium naming rights are now a common feature of major league sports and the NFL is no different. But, with many being tied up to long-term deals, do they retain an impact on fans?

Which NFL stadium sponsor gets the best return from its deal?2019-09-11T12:44:46+01:00

Arabian Gulf League – Reasons to be cheerful

2019-09-10T13:09:27+01:00

BLOG | by Frank Saez ... With the Arabian Gulf League now underway, we have polled people living in the United Arab Emirates to get a feel for what they perceive as the competition’s strengths and weaknesses.

Arabian Gulf League – Reasons to be cheerful2019-09-10T13:09:27+01:00

How are US Open sponsors getting value from their deals?

2019-08-29T13:37:05+01:00

BLOG | by Lance Fraenkel ... We wrote last year about the unusually long-term sponsorships which the US Open Tennis Championship enjoys. The tournament has three Official Partners, with four brands benefiting – American Express, Emirates, Chase and JP Morgan. This year, we thought we would take a look at which of these brands was making the most of its tennis partnerships.

How are US Open sponsors getting value from their deals?2019-08-29T13:37:05+01:00

Tokyo Olympics | Which nations are getting most excited about the Games?

2019-08-29T13:53:35+01:00

BLOG | by Bruce Cook ... Every day, we ask people around the world for their views on domestic and international sports events and leagues. The Summer Olympic Games is one of the properties we track in each of the 38 countries where our YouGov SportsIndex service operates. So, a year out, we looked at Buzz – one of 16 metrics - to find out where next year’s Olympics are making the biggest noise.

Tokyo Olympics | Which nations are getting most excited about the Games?2019-08-29T13:53:35+01:00

Which teams’ tickets are the hottest draw in the NFL right now?

2019-09-11T12:45:55+01:00

BLOG | by Lance Fraenkel ... With the opening NFL game of the season just a few weeks away, the pundits are already in full flow with their Super Bowl predictions. And while fans are naturally interested in who will pick up the Vince Lombardi Trophy, what they’re also looking for is entertainment. So while the pundits predict, we took a look at which teams the public most want to watch right now.

Which teams’ tickets are the hottest draw in the NFL right now?2019-09-11T12:45:55+01:00