Soccer – Is Indian soccer bouncing back from difficult season?

2019-12-11T14:19:15+00:00

BLOG | by Joseph Eapen ... In the weeks when there’s no cricket being played out, soccer in India can be the country’s most-watched sport. Although TV audiences don’t tend to get close to the country’s favourite pastime – watching T20 cricket – it’s testament to the Indian Super League’s organisers that a competition which is only five years old can achieve such a profile.

Soccer – Is Indian soccer bouncing back from difficult season?2019-12-11T14:19:15+00:00

CANADA – Are Canadians more likely to follow a US hockey team if it’s closer to the border?

2019-12-04T20:41:02+00:00

BLOG | by Tracy Schoenadel ... We love it when we have a new dataset to look through and this month’s addition – Canada Profiles – is no exception. Looking at Canadian hockey fans, let’s see if there is a relationship between the fanbase of NHL teams (which Profiles measures) and their proximity to the Canadian border (information we’ve harvested manually).

CANADA – Are Canadians more likely to follow a US hockey team if it’s closer to the border?2019-12-04T20:41:02+00:00

Indian Super League attracting younger audiences in what may be breakthrough season

2019-11-12T10:21:21+00:00

BLOG | by Joseph Eapen ... A definite pecking order now seems to have been established in Indian sport, according to the data we collect every day in India as part of our SportsIndex service. As you would expect, cricket is at the top of that ranking. The percentage of Indians who have ever watched the IPL soars away at 71%. But while the IPL dominates the Indian market, it has not put other sports completely in the shade.

Indian Super League attracting younger audiences in what may be breakthrough season2019-11-12T10:21:21+00:00

NBA – Which teams are attracting the most positive chatter?

2019-10-24T19:59:56+01:00

BLOG | by Tracy Schoenadel ... The NBA sparks into life this week, but which teams are providing the brightest flames as the season begins? We took a look at our Buzz metric to see which teams are enjoying the most positivity among the general population – and NBA fans – as the season begins.

NBA – Which teams are attracting the most positive chatter?2019-10-24T19:59:56+01:00

NBA suffers from China crisis – both home and away

2019-10-15T16:48:13+01:00

BLOG | by Scott Horowitz ... As the row between the NBA and the Chinese state dies down, we thought we’d look at the metrics we track on the league to see what, if any, damage the brand sustained. So let’s take a look at the story the data tells us.

NBA suffers from China crisis – both home and away2019-10-15T16:48:13+01:00

The Indian running boom – distance running’s big business for sponsors

2019-10-18T14:52:14+01:00

BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.

The Indian running boom – distance running’s big business for sponsors2019-10-18T14:52:14+01:00

Rugby World Cup: The lesser-spotted US rugby fan

2019-09-24T11:10:10+01:00

BLOG | by Tracy Schoenadel ... Although it remains a minority sport in the US, rugby still has its share of die-hard fans. In fact, our data tells us that 2.8m Americans follow the sport. So with the Rugby World Cup already in full flow in Japan (and the USA playing on Thursday), we wanted to profile those planning to watch the World Cup and build up a more detailed picture of your average American World Cup watcher.

Rugby World Cup: The lesser-spotted US rugby fan2019-09-24T11:10:10+01:00

Will time differences deter Rugby World Cup fans around the world?

2019-09-20T11:04:18+01:00

BLOG | by Victor Gras ... The Rugby World Cup starts today. And while the large and lucrative American market enjoys a fair amount of clout when it comes to the scheduling of sports events taking place in other time zones, it’s slightly less mighty when it comes to rugby union.

Will time differences deter Rugby World Cup fans around the world?2019-09-20T11:04:18+01:00

Which NFL stadium sponsor gets the best return from its deal?

2019-11-06T15:04:05+00:00

BLOG | by Victor Gras ... In the third and final of our series of NFL blogs, as the season begins we thought we’d focus on sponsors. Stadium naming rights are now a common feature of major league sports and the NFL is no different. But, with many being tied up to long-term deals, do they retain an impact on fans?

Which NFL stadium sponsor gets the best return from its deal?2019-11-06T15:04:05+00:00