BLOG | by Victor Gras ... While most seasons remain suspended – or at least have yet to begin – there are still a few nuggets of live action giving sports fans good reasons to tune back into their cable subscriptions. We thought we’d take a look at a few of those active sports to see how they are performing.
BLOG | by Victor Gras ... Last week we took a look at which US teams were creating the most Buzz during lockdown. And while the Bucs ran out winners overall, there were also some big climbers – with the Chicago Bulls being the biggest in the top ten.
BLOG | by Bruce Cook ... Given the lack of live action at the moment, it feels like all sports rightsholders are on a level playing field as far as promoting their events or leagues goes. So for the next couple of months (at least), we will be producing a Buzz ranking, giving you an idea of which properties are cutting through with the public.
BLOG | by Victor Gras ... Everyone continues to tip esports to come out of this current period strongly. And there’s already some evidence to support that point of view – like rising audiences for the Counter-Strike – Global Offensive and League of Legends pro-leagues. But what does our daily data tell us?
COVID-19 – Indians want completion of paused sports competitions and recognise wider value of sport to societySH-YGS2020-04-05T17:59:12+01:00
BLOG | by Joseph Eapen ... As part of our efforts to quantify the effect of Covid-19 worldwide, we’ve asked Indians how they think sport should respond.
BLOG | by Lance Fraenkel ... As NFL fans say goodbye to the end of a Patriots era, we wanted to look at what effect Tom Brady’s move south has had on public perceptions of the two teams.
NEWS | by YouGov Sport .The number of Italians who would consider attending a Serie A match has remained steady in the face of the suspension of matches across Italy as a result of Covid-19.
BLOG | by Victor Gras ... The NBA’s most exciting rookie finally hit the courts in January and, since then, Zion Williamson hasn’t looked back. The Williamson brand today feels like one that is seeping beyond the realms of basketball. While Williamson is unquestionably enjoying an impact on the court, can we yet quantify his contribution to audience engagement?
Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?SH-YGS2020-04-05T17:59:41+01:00
BLOG | by Joseph Eapen ... For all its rivals, the IPL remains the noisiest and most colourful T20 tournament in the world. To follow up on our blog from January, we thought we’d look at how the property is performing as the clock ticks down to the first ball of its new season in just a couple of weeks.
BLOG | by Victor Gras ... There are championship wins. And then there are big championship wins. The kind that stick in your memory for years. The stories with the biggest heroes, the tiniest of underdogs, the loudest of chokes. Following this year’s Super Bowl – and the excitement created by the Chiefs’ win – we thought we’d look back through our US data to see which recent championship wins were the biggest.