Which sports fans are most likely to make a bet?

2020-12-10T18:47:46+00:00

BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?

Which sports fans are most likely to make a bet?2020-12-10T18:47:46+00:00

Top five sports properties for Buzz. Britons were talking about these sports most in October.

2020-11-13T10:11:14+00:00

BLOG | by Charlie Dundas ... The Six Nations Rugby Championship – in stasis since the start of the pandemic lockdowns in March – finally returned in October, offering British fans an escape to a pre-COVID world, just as they faced a second wave of shutdowns.

Top five sports properties for Buzz. Britons were talking about these sports most in October.2020-11-13T10:11:14+00:00

How are US Open sponsors getting value from their deals?

2019-08-29T13:37:05+01:00

BLOG | by Lance Fraenkel ... We wrote last year about the unusually long-term sponsorships which the US Open Tennis Championship enjoys. The tournament has three Official Partners, with four brands benefiting – American Express, Emirates, Chase and JP Morgan. This year, we thought we would take a look at which of these brands was making the most of its tennis partnerships.

How are US Open sponsors getting value from their deals?2019-08-29T13:37:05+01:00
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