How are US Open sponsors getting value from their deals?

2019-08-29T13:37:05+01:00

BLOG | by Lance Fraenkel ... We wrote last year about the unusually long-term sponsorships which the US Open Tennis Championship enjoys. The tournament has three Official Partners, with four brands benefiting – American Express, Emirates, Chase and JP Morgan. This year, we thought we would take a look at which of these brands was making the most of its tennis partnerships.

How are US Open sponsors getting value from their deals?2019-08-29T13:37:05+01:00

The US Open has some of major sport’s longest-term sponsors. What’s it secret?

2018-09-04T10:45:32+01:00

BLOG | by Tracy Schoenadel ... This year sees tennis’s US Open mark a special anniversary – it’s fifty years since the tournament made the transition from US National Championships and began to accept professional players. Many rights-holders lean strongly on that kind of heritage when leveraging sponsorship deals but the US Open is in the enviable position of having at least one partnership which has been around nearly as long as the tournament itself. What's it secret?

The US Open has some of major sport’s longest-term sponsors. What’s it secret?2018-09-04T10:45:32+01:00