BLOG | by YouGov Sport ... With the Tokyo Paralympics underway, we ran a YouGov Direct survey in the United States and Great Britain to understand which mediums consumers are using to follow the events.
BLOG | by YouGov Sport ... The aim of this piece is to answer the questions on the top of everyone’s mind faster than Ariarne Titmus swam in her gold-medal-winning 400m freestyle. That’s three minutes and 56 seconds.
BLOG | by YouGov Sport ... Any doubt about how popular esports has become was likely quashed after the International Olympic Committee hosted an esports event in the lead-up to the Games in Tokyo.
BLOG | by YouGov Sport ... The FIFA video game series has been around since the Super Nintendo and Sega Genesis console generation of the early 1990s, and the franchise is one of the most important titles in the video game industry.
BLOG | by YouGov Sport ... With the Tokyo Olympics having drawn to a close on August 8, we examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.
BLOG | by YouGov Sport ... The Olympic Games have become one of the most anticipated sports in the world. However, it’s a four-year wait for fans of the mega-event. What if the Olympics took place every two years instead of four? Would people pay as much attention to the event?
BLOG | by YouGov Sport ... The Tokyo Olympic Games began on July 23 under a set of unusually challenging circumstances. Despite the pandemic-related restrictions on the event, sponsors of the Games gained traction in Japan even before the event began and continue to reap dividends, our data shows.
BLOG | by YouGov Sport ... The Tokyo Olympics is right around the corner - finally. Yet conditions remain challenging in Japan, with organisers this month deciding to bar fans from attendance. But a YouGov Direct study reveals that interest in the event remains high in the United States.
BLOG | by YouGov Sport ... As the postponed 2020 Olympics Games in Tokyo draw closer, international data from YouGov shows just how popular each sport is around the world.
BLOG | by YouGov Sport ... The Olympic Games are one of the most important events on the sporting calendar, which means it’s mightily important for the gambling industry as well.