BLOG | by Lance Fraenkel ... We wrote last year about the unusually long-term sponsorships which the US Open Tennis Championship enjoys. The tournament has three Official Partners, with four brands benefiting – American Express, Emirates, Chase and JP Morgan. This year, we thought we would take a look at which of these brands was making the most of its tennis partnerships.
BLOG | by Tracy Schoenadel ... This year sees tennis’s US Open mark a special anniversary – it’s fifty years since the tournament made the transition from US National Championships and began to accept professional players. Many rights-holders lean strongly on that kind of heritage when leveraging sponsorship deals but the US Open is in the enviable position of having at least one partnership which has been around nearly as long as the tournament itself. What's it secret?
US Open – Which golf sponsorships are paying off and what’s the perfect Father’s Day gift for a golf-crazy dad?SH-YGS2018-06-15T17:40:47+01:00
BLOG | by Scott Horowitz ... For many US fathers the timing of golf’s US Open could not be better. With its climax falling on Father’s Day in America – as is tradition – dads across the country have the perfect excuse to put their feet up, relax and watch one of golf’s finest tournaments. We explored our data to see which shoe and apparel brands are succeeding in breaking-through with golf fans – and putting themselves in an enviable position for Father’s Day gifts.