The most-followed Winter Olympic sports, by men and women


BLOG | by YouGov Sport ... At the 2022 Beijing Winter Olympic Games, 45% of athletes will be women, a record for the Games which saw 41% at the 2018 version in PyeongChang. As the event strives for gender parity, YouGov data reveals which sports are most popular with women in the United States and United Kingdom, compared to men.