What’s stopping consumers from watching women’s sports? Lack of coverage, not caliber of play

2021-06-23T18:42:53+01:00

BLOG | by YouGov Sport ... For most people around the world, the reasons they don’t currently engage in women’s sport are related to its lower overall profile, rather than the game or sport itself or how it’s played relative to men’s versions. That’s according to data collected by YouGov in 13 global markets.

What’s stopping consumers from watching women’s sports? Lack of coverage, not caliber of play2021-06-23T18:42:53+01:00
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