Do men and women view the same sports events differently?

2018-03-07T21:50:35+00:00

BLOG | by Sara Eddleston ... You may have seen this week the Nicola Adams-shaped Barbie doll, released as part of Mattel’s Shero range to mark International Women’s Day. The doll is a great endorsement for Adams whose profile has grown considerably since she burst onto the scene with a gold medal at the 2012 Olympics, as well as being a step forward in role models for women’s sport. It also got us thinking about how women consume sport. Do their perceptions of sports events differ too? Let’s take a quick look.

Do men and women view the same sports events differently?2018-03-07T21:50:35+00:00