BLOG | by YouGov Sport ... In honour of Serena Williams’ career, we dip into YouGov Global Fan Profiles to uncover the athlete’s fan following.
BLOG | by YouGov Sport ... Sponsors of the WNBA are getting healthy cut-through, according to a YouGov BrandIndex analysis of six league partners that span several industries.
BLOG | by YouGov Sport ... Women’s sport has made massive strides in reaching new fans lately. This is evidenced by the sharp spike in consumption figures of major women’s events across various sporting codes.
BLOG | by YouGov Sport ... For most people around the world, the reasons they don’t currently engage in women’s sport are related to its lower overall profile, rather than the game or sport itself or how it’s played relative to men’s versions. That’s according to data collected by YouGov in 13 global markets.
DATA INSIGHTS | by YouGov ... With one of the themes of International Women’s Day 2020 being gender equal sports coverage, we at YouGov asked the British public how they would feel about seeing as much women’s sport as men’s.