FIFA World Cup 2022: Are gamers putting their boots on?
FT-YGS2022-11-17T14:14:43+00:00BLOG | by YouGov Sport ... Current Customer scores for the EA Sports FIFA game have risen in US, Germany and South Korea, but slumped in UK.
Gamer attitudes towards the FIFA World Cup 2022
FT-YGS2022-11-17T14:15:53+00:00BLOG | by YouGov Sport ... The FIFA World Cup is, as expected, gaining widespread attention among Britons. This rise in attention has been even more pronounced within the gambling community, YouGov SportsIndex data shows.
Booking.com hits it out of the park with T20 World Cup fans
FT-YGS2022-11-08T11:42:25+00:00BLOG | by YouGov Sport ... Across key T20 World Cup markets, sponsor Booking.com has a markedly higher Buzz score among fans of the tournament
Has brand perception of the US soccer team sponsors grown among FIFA World Cup fans?
SH-YGS2022-10-14T14:15:46+01:00BLOG | by YouGov Sport ... England men's football team sponsors see a sharp increase in their Buzz score. Find out who gained the most in September 2022.
FIFA World Cup 2022: Some England sponsors are already scoring goals
FT-YGS2022-10-11T13:19:22+01:00BLOG | by YouGov Sport ... England men's football team sponsors see a sharp increase in their Buzz score. Find out who gained the most in September 2022.
Commonwealth Games 2022 – which countries are paying most attention?
FT-YGS2022-08-09T16:17:34+01:00BLOG | by YouGov Sport ... Three in ten Australians have heard about the Commonwealth Games (30%) recently. What about other key markets?
Football in France: Which clubs have the highest Buzz score?
FT-YGS2021-03-24T13:12:37+00:00BLOG | by YouGov Sport ... Paris Saint-Germain Football Club, the most successful club in France's Ligue 1, sits atop our list of clubs with the highest Buzz score among French adults.
A closer look at those likely to bet on the Olympics
FT-YGS2021-07-26T08:59:14+01:00BLOG | by YouGov Sport ... The Olympic Games are one of the most important events on the sporting calendar, which means it’s mightily important for the gambling industry as well.
Tracking the effectiveness of
Six Nations’ title sponsorship
FT-YGS2021-03-16T19:16:03+00:00
BLOG | by YouGov Sport ... With the Six Nations in full swing, let’s consider the commercial opportunities that the event provides for title partner Guinness. In 2019, Guinness affirmed its long-standing relationship with rugby by replacing the Royal Bank of Scotland as the tournament’s title sponsor. Now into the third year of the deal, YouGov BrandIndex data can help to confirm whether this relationship has been a beneficial one for the Irish stout producer.
Six Nations’ title sponsorshipFT-YGS2021-03-16T19:16:03+00:00
The rise of sports streaming:
Where is it most popular?
FT-YGS2021-03-09T10:57:04+00:00
BLOG | by YouGov Sport ... Sports broadcasting is changing. Until recently, OTT (over the top) streaming platforms featuring live events were few and far between. However today, as more and more opt to cut their cable cord spurring the popularity of streaming platforms, that is no longer the case.
Where is it most popular?FT-YGS2021-03-09T10:57:04+00:00