BLOG | by YouGov Sport ... Paris Saint-Germain Football Club, the most successful club in France's Ligue 1, sits atop our list of clubs with the highest Buzz score among French adults.
BLOG | by YouGov Sport ... The Olympic Games are one of the most important events on the sporting calendar, which means it’s mightily important for the gambling industry as well.
BLOG | by YouGov Sport ... With the Six Nations in full swing, let’s consider the commercial opportunities that the event provides for title partner Guinness. In 2019, Guinness affirmed its long-standing relationship with rugby by replacing the Royal Bank of Scotland as the tournament’s title sponsor. Now into the third year of the deal, YouGov BrandIndex data can help to confirm whether this relationship has been a beneficial one for the Irish stout producer.
BLOG | by YouGov Sport ... Sports broadcasting is changing. Until recently, OTT (over the top) streaming platforms featuring live events were few and far between. However today, as more and more opt to cut their cable cord spurring the popularity of streaming platforms, that is no longer the case.
BLOG | by YouGov Sport ... This year, Super Bowl advertisers faced two challenges – strike the right tone at a time of deep political strife in the United States, and do so under strict COVID-19 measures. YouGov looked at each of the company’s Ad Awareness scores around Super Bowl LV to reveal which advertisers managed to rise above the others.
BLOG | by YouGov Sport ... Fantasy sports have become big business in recent years with many people across the United States playing for money. The sector has enjoyed a huge amount of growth with no signs of slowing as providers move into sportsbook betting while laws are relaxed across many states.
BLOG | by YouGov Sport ... About one in six British gamblers plan to – or already have – put money on the Super Bowl. A YouGov Direct poll shows the number of British adults who gamble say whether they have already placed a bet on the game, if they intend to do so, or if they will probably place an in-play or prop bet.
BLOG | by YouGov Sport ... EA Sports announced the return of college football in games for Sony and Microsoft’s next-generation consoles, and new YouGov Direct data suggests many American consumers are keen to play.
BLOG | by YouGov Sport ... While it’s never necessarily a surprise to see the NFL come out on top of a ranking of US sports, when it comes to Buzz, it is unusual to see every top-ten peak score laid down by the fifth month of the US sports calendar.
