Gamer attitudes towards the FIFA World Cup 2022

2022-11-17T14:15:53+00:00

BLOG | by YouGov Sport ... The FIFA World Cup is, as expected, gaining widespread attention among Britons. This rise in attention has been even more pronounced within the gambling community, YouGov SportsIndex data shows.

Gamer attitudes towards the FIFA World Cup 20222022-11-17T14:15:53+00:00

Tracking the effectiveness of
Six Nations’ title sponsorship

2021-03-16T19:16:03+00:00

BLOG | by YouGov Sport ... With the Six Nations in full swing, let’s consider the commercial opportunities that the event provides for title partner Guinness. In 2019, Guinness affirmed its long-standing relationship with rugby by replacing the Royal Bank of Scotland as the tournament’s title sponsor. Now into the third year of the deal, YouGov BrandIndex data can help to confirm whether this relationship has been a beneficial one for the Irish stout producer.

Tracking the effectiveness of
Six Nations’ title sponsorship
2021-03-16T19:16:03+00:00

The rise of sports streaming:
Where is it most popular?

2021-03-09T10:57:04+00:00

BLOG | by YouGov Sport ... Sports broadcasting is changing. Until recently, OTT (over the top) streaming platforms featuring live events were few and far between. However today, as more and more opt to cut their cable cord spurring the popularity of streaming platforms, that is no longer the case.

The rise of sports streaming:
Where is it most popular?
2021-03-09T10:57:04+00:00
Go to Top