BLOG | by Liam Randell ... Tennis fans for the better part of two decades have been fortunate enough to witness the three best tennis players ever compete in the same generation.
BLOG | by YouGov Sport ... As we near the halfway point in pro football in Europe, many clubs are seeing an increase in brand health, particularly in Spain.
BLOG | by YouGov Sport ... Ahead of the award of the 2021 Ballon D’Or, we tap into data from YouGov Global Fan Profiles to uncover the most loved male footballers in five key markets – Great Britain, France, Spain, Germany and Italy.
BLOG | by YouGov Sport ... It’s the most wonderful time of the year - for football fans. Boxing Day features wall-to-wall football fixtures and fresh YouGov data shows how many Brits are likely to tune in this year.
BLOG | by YouGov Sport ... With 3 in 4 Australians having some level of interest in sport and facing an abundance of events to choose from, only one can claim the right to being the most popular sporting event in the country.
BLOG | by YouGov Sport ... As cryptocurrencies sponsor more and more sports teams, events and athletes, new YouGov research in the United States and Great Britain reveals how much legitimacy these deals lend decentralized currencies.
BLOG | by YouGov Sport ... Another Ryder Cup is in the books, with the US winning for the first time since 2016, despite some fan favorites absent this year. As the PGA gets underway and the European Tour soon wraps up, we take a look at golf’s most favored players among its fans in both the United States and the United Kingdom.
BLOG | by YouGov Sport ... As the 2021-22 NHL season inches closer, YouGov Sport data reveals which teams are enjoying the biggest hikes in Buzz in the United States. To uncover the noisiest teams, we compared the daily Buzz score average of each NHL team over the last three months compared to the three months leading up to the start of last season
BLOG | by YouGov Sport ... Opposition to a biennial FIFA World Cup tournament is strong, according to a YouGov Direct poll of football fans in the United Kingdom, but a plurality says such a change won’t change whether they’ll tune in.
BLOG | by YouGov Sport ... With the Tokyo Paralympics underway, we ran a YouGov Direct survey in the United States and Great Britain to understand which mediums consumers are using to follow the events.