Booking.com hits it out of the park with T20 World Cup fans
Ganesh Lakshmana2022-11-08T11:42:25+00:00BLOG | by YouGov Sport ... Across key T20 World Cup markets, sponsor Booking.com has a markedly higher Buzz score among fans of the tournament
Premier League fans oppose all-star games and relegation playoffs
Ganesh Lakshmana2022-10-31T17:15:30+00:00BLOG | by YouGov Sport ... As the FIFA World Cup draws closer, we look at the types of sponsorship that appeal to World Cup fans in Britain.
A quarter of British sports gamblers have bet on the UEFA Women’s Euro 2022
FT-YGS2022-07-26T12:47:04+01:00BLOG | by YouGov Sport ... A quarter of British sports gamblers have bet on the Women’s Euro matches. How does this compare with betting intentions for the FIFA World Cup?
Three in ten Brits say they will watch the Women’s Euros 2022
FT-YGS2022-07-15T16:06:39+01:00BLOG | by YouGov Sport ... A new YouGov Direct study conducted on July 6 reveals that three in ten Brits will watch the Women’s Euros 2022.
Who is the Greatest Ever Male Tennis Player (G.O.A.T)?
FT-YGS2022-02-02T10:58:33+00:00BLOG | by Liam Randell ... Tennis fans for the better part of two decades have been fortunate enough to witness the three best tennis players ever compete in the same generation.
European football’s biggest Buzz movers for November 2021
FT-YGS2021-11-29T11:25:49+00:00BLOG | by YouGov Sport ... As we near the halfway point in pro football in Europe, many clubs are seeing an increase in brand health, particularly in Spain.
Who are the favourite footballers in key Euro markets?
FT-YGS2021-11-24T10:28:53+00:00BLOG | by YouGov Sport ... Ahead of the award of the 2021 Ballon D’Or, we tap into data from YouGov Global Fan Profiles to uncover the most loved male footballers in five key markets – Great Britain, France, Spain, Germany and Italy.
UK: Boxing Day football fixtures: Who will tune in?
FT-YGS2021-11-24T10:21:27+00:00BLOG | by YouGov Sport ... It’s the most wonderful time of the year - for football fans. Boxing Day features wall-to-wall football fixtures and fresh YouGov data shows how many Brits are likely to tune in this year.
What is Australia’s Premier Sporting Event?
FT-YGS2021-11-24T10:48:22+00:00BLOG | by YouGov Sport ... With 3 in 4 Australians having some level of interest in sport and facing an abundance of events to choose from, only one can claim the right to being the most popular sporting event in the country.
Do sports partnerships make cryptos more credible?
FT-YGS2021-11-17T11:36:33+00:00BLOG | by YouGov Sport ... As cryptocurrencies sponsor more and more sports teams, events and athletes, new YouGov research in the United States and Great Britain reveals how much legitimacy these deals lend decentralized currencies.