How UK football fans feel about shorter matches, sin bins, and other potential rule changes

2021-07-26T09:58:46+01:00

BLOG | by YouGov Sport ... FIFA plans to test out a quintet of rule changes, some of which would substantially alter the game of football should they be implemented across the sport. New YouGov polling suggests that while some of these changes may be welcomed by British football fans, others may just push fans’ tolerance for messing with the beautiful game.

How UK football fans feel about shorter matches, sin bins, and other potential rule changes2021-07-26T09:58:46+01:00

Three in ten Americans who aren’t interested in sport will tune into the Olympics

2021-07-26T10:56:33+01:00

BLOG | by YouGov Sport ... The Tokyo Olympics is right around the corner - finally. Yet conditions remain challenging in Japan, with organisers this month deciding to bar fans from attendance. But a YouGov Direct study reveals that interest in the event remains high in the United States.

Three in ten Americans who aren’t interested in sport will tune into the Olympics2021-07-26T10:56:33+01:00

A look at the sponsors that have made the biggest impact during Euro 2020

2021-07-05T17:22:29+01:00

BLOG | by YouGov Sport ... While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect. That’s because we’ve looked at some of the major brands sponsoring the Euros to see which are enjoying the most cut-through with consumers, using our Ad Awareness metric.

A look at the sponsors that have made the biggest impact during Euro 20202021-07-05T17:22:29+01:00

NBA Playoffs generate pre-pandemic levels of Buzz

2021-06-30T12:15:30+01:00

BLOG | by YouGov Sport ... It’s yet another sign things are returning to normal in the United States. The start of the 2021 NBA Playoffs generated the same amount of Buzz as it did during the pre-pandemic 2019 elimination tournament, signaling an improvement over the rescheduled playoffs last year.

NBA Playoffs generate pre-pandemic levels of Buzz2021-06-30T12:15:30+01:00

Tour de France 2021 witnesses spike in viewership intentions

2021-06-29T09:12:07+01:00

BLOG | by YouGov Sport ... Following the 2020 edition, which was moved to August-September on account of the COVID-19 outbreak, the Tour de France is set to return to its regular window this year. The iconic cycling event will start on June 26, and new data suggests it might be received more widely by fans across the world as a result.

Tour de France 2021 witnesses spike in viewership intentions2021-06-29T09:12:07+01:00

Korean baseball: Will Americans get up (or stay up) to watch?

2020-10-19T15:00:14+01:00

DATA INSIGHTS | by YouGov ... Some Americans appear to crave live televised baseball so badly, they may be willing to alter their sleep schedule. After two months struggling to fill broadcast hours in a world devoid of all major-league sports due to the COVID-19 pandemic, ESPN is now airing South Korean pro-baseball, but the time difference means games will be televised stateside in the early morning.

Korean baseball: Will Americans get up (or stay up) to watch?2020-10-19T15:00:14+01:00

NFL Draft Poll: Fans see big things for Bengals’ Burrow

2020-10-19T14:39:02+01:00

DATA INSIGHTS | by YouGov ... The opening round of the 2020 NFL draft on Thursday night started off predictably. The Cincinnati Bengals used the No. 1 pick to draft Joe Burrow, the Heisman trophy winning quarterback from LSU. A plurality of people that watched the draft think Burrow shows the most promise among the 2020 quarterback class.

NFL Draft Poll: Fans see big things for Bengals’ Burrow2020-10-19T14:39:02+01:00
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