Do sports partnerships make cryptos more credible?

2021-10-14T15:16:14+01:00

BLOG | by YouGov Sport ... As cryptocurrencies sponsor more and more sports teams, events and athletes, new YouGov research in the United States and Great Britain reveals how much legitimacy these deals lend decentralized currencies.

Do sports partnerships make cryptos more credible?2021-10-14T15:16:14+01:00

Golf fan favorites in the US and the UK

2021-09-27T20:42:59+01:00

BLOG | by YouGov Sport ... Another Ryder Cup is in the books, with the US winning for the first time since 2016, despite some fan favorites absent this year. As the PGA gets underway and the European Tour soon wraps up, we take a look at golf’s most favored players among its fans in both the United States and the United Kingdom. 

Golf fan favorites in the US and the UK2021-09-27T20:42:59+01:00

Which NHL teams are getting the most Buzz compared to last year?

2021-09-24T14:20:09+01:00

BLOG | by YouGov Sport ... As the 2021-22 NHL season inches closer, YouGov Sport data reveals which teams are enjoying the biggest hikes in Buzz in the United States. To uncover the noisiest teams, we compared the daily Buzz score average of each NHL team over the last three months compared to the three months leading up to the start of last season

Which NHL teams are getting the most Buzz compared to last year?2021-09-24T14:20:09+01:00

Almost half of Brits say Manchester City are favourites to win League

2021-08-13T18:00:08+01:00

BLOG | by YouGov Sport ... As the Premier League 2021-22 season gets underway, we ask the public which club they feel is the best prepared to win the title. Manchester City emerge as the overwhelming favourites, drawing a vote of confidence from almost half of all those who picked a club (45%).

Almost half of Brits say Manchester City are favourites to win League2021-08-13T18:00:08+01:00

How UK football fans feel about shorter matches, sin bins, and other potential rule changes

2021-07-26T09:58:46+01:00

BLOG | by YouGov Sport ... FIFA plans to test out a quintet of rule changes, some of which would substantially alter the game of football should they be implemented across the sport. New YouGov polling suggests that while some of these changes may be welcomed by British football fans, others may just push fans’ tolerance for messing with the beautiful game.

How UK football fans feel about shorter matches, sin bins, and other potential rule changes2021-07-26T09:58:46+01:00

Three in ten Americans who aren’t interested in sport will tune into the Olympics

2021-07-26T10:56:33+01:00

BLOG | by YouGov Sport ... The Tokyo Olympics is right around the corner - finally. Yet conditions remain challenging in Japan, with organisers this month deciding to bar fans from attendance. But a YouGov Direct study reveals that interest in the event remains high in the United States.

Three in ten Americans who aren’t interested in sport will tune into the Olympics2021-07-26T10:56:33+01:00

A look at the sponsors that have made the biggest impact during Euro 2020

2021-07-05T17:22:29+01:00

BLOG | by YouGov Sport ... While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect. That’s because we’ve looked at some of the major brands sponsoring the Euros to see which are enjoying the most cut-through with consumers, using our Ad Awareness metric.

A look at the sponsors that have made the biggest impact during Euro 20202021-07-05T17:22:29+01:00
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