Football bettors tell us they are influenced by form and odds – but marketers should know about other factors

2020-11-03T15:53:39+00:00

BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.

Football bettors tell us they are influenced by form and odds – but marketers should know about other factors2020-11-03T15:53:39+00:00

What does Champions League sponsorship deliver for brands?

2020-10-30T13:54:23+00:00

BLOG | by Joshua Marcus ... Talk of a European Super League in football refuses to go away as interested parties focus on maximizing the commercial return from Europe’s most popular sports format. While the tone of some proposals may sit uncomfortably with many fan groups and some clubs, our data suggests that sponsors are likely to follow the competition, whatever direction it takes.

What does Champions League sponsorship deliver for brands?2020-10-30T13:54:23+00:00

Premier League 20/21: Who has played the best football in the opening days of the new season?

2020-09-29T12:37:37+01:00

BLOG | ... It has been an exciting start to the Premier League, with some teams performing better than expected and others not so much. With that in mind, what do Brits make of the teams so far? YouGov FootballIndex shows us which teams adults in the UK think have played the best quality football in the opening throes of the new normal.

Premier League 20/21: Who has played the best football in the opening days of the new season?2020-09-29T12:37:37+01:00

With all games televised for the first time, which Premier League teams have attracted the most eyeballs since Operation Restart?

2020-08-14T17:00:16+01:00

BLOG | by Matt Mills ... While the Premier League title was all but decided pre-COVID-19, there was still a lot to play for in the rest of the division. Given that fact – and that for the first time ever, every league game was available to view on TV – we thought we’d look at which sides have been watched the most since lockdown was lifted.

With all games televised for the first time, which Premier League teams have attracted the most eyeballs since Operation Restart?2020-08-14T17:00:16+01:00

Which football teams are the UK’s young people talking about most, following the restart?

2020-08-12T17:34:42+01:00

BLOG | by Matt Mills ... OK Boomer … There are always differences between how people of different generations see things. But does that extend to football teams? Let’s find out if there is any difference in the football clubs that younger people are talking about compared to the older generation.

Which football teams are the UK’s young people talking about most, following the restart?2020-08-12T17:34:42+01:00

Do Manchester United fans really all live in the South East? United v Liverpool – The tale of the tape

2020-08-10T18:02:19+01:00

BLOG | by Matt Mills ... We took a look at our YouGov FootballIndex to examine the make-up of the fanbases of two of the UK’s most famous clubs and fiercest rivals – Manchester United and Liverpool. Here’s a quick peak at what we found.

Do Manchester United fans really all live in the South East? United v Liverpool – The tale of the tape2020-08-10T18:02:19+01:00

The Premier League returns, or is it too soon for kick off?

2020-07-06T14:34:53+01:00

BLOG | by Matt Mills ... After a long wait for fans, top tier football is finally set to resume in the UK on June 17th after being suspended due to the coronavirus back in March. Nearly half of adults think it’s too soon for the return of top level football, but fans are split. Let's look at the research.

The Premier League returns, or is it too soon for kick off?2020-07-06T14:34:53+01:00

Football fan culture: Liverpool come out top but the bigger story is the north/south divide

2020-07-02T12:03:30+01:00

BLOG | by Charlie Dundas ... As you may have seen (particularly if you’re a Manchester United or Liverpool fan), we launched our new FootballIndex tool in the UK last week. This week we’re mining it again to see how the public’s perception of clubs’ fan culture differs across the age groups.

Football fan culture: Liverpool come out top but the bigger story is the north/south divide2020-07-02T12:03:30+01:00
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