BLOG | by YouGov Sport ... The Super Bowl is the biggest American sporting event of the year – and arguably the biggest betting day in all of US sport, with nearly one in five Americans (19%) planning to place a wager on the big game. YouGov data shows who these gamblers are, their betting methods, and on which aspects of the game they plan to put their money.
BLOG | by YouGov Sport ... To help stem the financial loss brought on by the COVID-19 pandemic, sports leagues are looking to sell new sponsorship real estate — including helmet decals and shoulder patches. Looking beyond 2021, fresh YouGov research shows how American sports fans would feel about sponsorship logos appearing across the center chest of player jerseys. This is perhaps one of the most lucrative pieces of real estate left in North American sports.
BLOG | by YouGov Sport ... Lionel Messi is Britain’s favourite footballer according to YouGov data, though the Barcelona player’s star status is being challenged by an emerging favourite closer to home.
A definitive listFlinn Tetlow2021-01-27T09:55:43+00:00
BLOG | by YouGov Sport ... Real Madrid, La Liga’s most historically successful club, also sits atop our list of clubs with the current highest Buzz score. YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day.
Football bettors tell us they are influenced by form and odds – but marketers should know about other factorsFlinn Tetlow2020-11-03T15:53:39+00:00
BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.
BLOG | by Joshua Marcus ... Talk of a European Super League in football refuses to go away as interested parties focus on maximizing the commercial return from Europe’s most popular sports format. While the tone of some proposals may sit uncomfortably with many fan groups and some clubs, our data suggests that sponsors are likely to follow the competition, whatever direction it takes.
BLOG | by Charlie Dundas ... Whether you treat news of a European super league with scepticism or not, the UEFA Champions League continues to capture the imaginations of football fans across Europe.
BLOG | ... It has been an exciting start to the Premier League, with some teams performing better than expected and others not so much. With that in mind, what do Brits make of the teams so far? YouGov FootballIndex shows us which teams adults in the UK think have played the best quality football in the opening throes of the new normal.
With all games televised for the first time, which Premier League teams have attracted the most eyeballs since Operation Restart?SH-YGS2020-08-14T17:00:16+01:00
BLOG | by Matt Mills ... While the Premier League title was all but decided pre-COVID-19, there was still a lot to play for in the rest of the division. Given that fact – and that for the first time ever, every league game was available to view on TV – we thought we’d look at which sides have been watched the most since lockdown was lifted.
BLOG | by Matt Mills ... OK Boomer … There are always differences between how people of different generations see things. But does that extend to football teams? Let’s find out if there is any difference in the football clubs that younger people are talking about compared to the older generation.