YouGov Global Fan Profiles

The World Baseball Classic is twice as popular in Japan as in the US

FT-YGS2023-03-30T11:33:12+01:00

BLOG | by YouGov Sport ... A look at the global popularity of the World Baseball Classic in key markets as the two giants gear up for the final of the 2023 edition.

The World Baseball Classic is twice as popular in Japan as in the USFT-YGS2023-03-30T11:33:12+01:00

Where is the Six Nations most popular? And how do its fans mirror those of F1?

FT-YGS2023-02-03T14:10:49+00:00

BLOG | by YouGov Sport ... Ahead of start of the 2023 Six Nations on February 4, here’s a look at the interest levels in the tournament in the UK, France, and Italy.

Where is the Six Nations most popular? And how do its fans mirror those of F1?FT-YGS2023-02-03T14:10:49+00:00

FIFA World Cup: Where is interest strongest around the globe – and how does it compare to the Olympics?

FT-YGS2022-10-06T15:59:14+01:00

BLOG | by YouGov Sport ... Four in nine consumers express interest in the World Cup. How does this compare with the Summer Olympics and who are the fans?

FIFA World Cup: Where is interest strongest around the globe – and how does it compare to the Olympics?FT-YGS2022-10-06T15:59:14+01:00

Serena Williams – global popularity and legacy

FT-YGS2022-09-20T12:30:20+01:00

BLOG | by YouGov Sport ... In honour of Serena Williams’ career, we dip into YouGov Global Fan Profiles to uncover the athlete’s fan following.

Serena Williams – global popularity and legacyFT-YGS2022-09-20T12:30:20+01:00

Global popularity of the NFL

FT-YGS2022-09-20T12:28:03+01:00

BLOG | by YouGov Sport ... Ahead of its 2022/23 season, we take a peek at the global reach of NFL and the Buzz it is generating in various key markets.

Global popularity of the NFLFT-YGS2022-09-20T12:28:03+01:00

Favourite basketball players among NBA fans in the UK and US

FT-YGS2022-07-06T12:21:29+01:00

BLOG | by YouGov Sport ... One of the most popular sports leagues in the US, the NBA has yet to command the same audience in the UK. But despite the differences in the size of the fanbase, it’s the same players who stand out in both markets.

Favourite basketball players among NBA fans in the UK and USFT-YGS2022-07-06T12:21:29+01:00

A global look at the power of Ferrari’s Formula One team

FT-YGS2022-03-16T12:10:03+00:00

BLOG | by YouGov Sport ... Ferrari’s Formula One team is a global powerhouse - close to half of motorsport fans around the world support the team. As the start of the 2022 seasons draws near, YouGov global data shows in which major markets the Ferrari team has the biggest strongholds, and where there may be room for growth.

A global look at the power of Ferrari’s Formula One teamFT-YGS2022-03-16T12:10:03+00:00

Club profile: Measuring the worldwide popularity of Manchester United

FT-YGS2022-03-09T17:39:32+00:00

BLOG | by YouGov Sport ... The English Premier League is the most popular team-sport league on the planet, with 28% of sports fans across 51 global markets who are interested in the league according to YouGov Global Fan Profiles data.

Club profile: Measuring the worldwide popularity of Manchester UnitedFT-YGS2022-03-09T17:39:32+00:00

As Australia slowly emerges from the pandemic, a look at how sports consumers have changed

FT-YGS2023-04-17T16:54:40+01:00

BLOG | by YouGov Sport ... A newly-released report by YouGov offers a detailed glimpse into how deep of an impact COVID-19 restrictions will have on the industry of sport in Australia, and perhaps around the world.

As Australia slowly emerges from the pandemic, a look at how sports consumers have changedFT-YGS2023-04-17T16:54:40+01:00

Who’s watching sports via mobile apps? Where is there an opportunity for growth?

FT-YGS2021-04-06T13:53:45+01:00

BLOG | by YouGov Sport ... Sports fans are untethered from living room televisions and opting to watch sports on their mobile devices. International data from YouGov shows where sports streaming via mobile apps is common practice, and where there is opportunity for growth.

Who’s watching sports via mobile apps? Where is there an opportunity for growth?FT-YGS2021-04-06T13:53:45+01:00