BLOG | by YouGov Sport ... Ferrari’s Formula One team is a global powerhouse - close to half of motorsport fans around the world support the team. As the start of the 2022 seasons draws near, YouGov global data shows in which major markets the Ferrari team has the biggest strongholds, and where there may be room for growth.
BLOG | by YouGov Sport ... The English Premier League is the most popular team-sport league on the planet, with 28% of sports fans across 51 global markets who are interested in the league according to YouGov Global Fan Profiles data.
BLOG | by YouGov Sport ... A newly-released report by YouGov offers a detailed glimpse into how deep of an impact COVID-19 restrictions will have on the industry of sport in Australia, and perhaps around the world.
BLOG | by YouGov Sport ... Sports fans are untethered from living room televisions and opting to watch sports on their mobile devices. International data from YouGov shows where sports streaming via mobile apps is common practice, and where there is opportunity for growth.
BLOG | by YouGov Sport ... America’s pastime is becoming a global operation. As Major League Baseball gets ready for the 2021 season, data from YouGov’s Global Fans Profile tool reveals just how popular Major League Baseball players are in 18 global markets outside North America.
NEWS | by YouGov Sport YouGov has enhanced its Global Fan Profiles tool so properties, sponsors and rights holders can now track fan sentiment and attitudes in esports. The new tool drives better decisions in esports sponsorships and partnerships and has data on title, event, and team affinity across key markets showing how esports fans differ between and within countries.
BLOG | by Charlie Dundas ... With some commentators arguing that OTT companies are more vulnerable to current stresses in the market, we thought we’d look at how the loss of streaming capacity would affect younger sports consumers.