BLOG | by YouGov Sport ... America’s pastime is becoming a global operation. As Major League Baseball gets ready for the 2021 season, data from YouGov’s Global Fans Profile tool reveals just how popular Major League Baseball players are in 18 global markets outside North America.
NEWS | by YouGov Sport YouGov has enhanced its Global Fan Profiles tool so properties, sponsors and rights holders can now track fan sentiment and attitudes in esports. The new tool drives better decisions in esports sponsorships and partnerships and has data on title, event, and team affinity across key markets showing how esports fans differ between and within countries.
BLOG | by Charlie Dundas ... With some commentators arguing that OTT companies are more vulnerable to current stresses in the market, we thought we’d look at how the loss of streaming capacity would affect younger sports consumers.
