60% of people participating in March Madness pools are doing so with their friends and family
SH-YGS2019-04-17T13:01:32+01:00DATA INSIGHTS | by YouGov ... The NCAA Men’s Basketball Championship officially begins today (March 19) and new YouGov research reveals that many (38%) Americans will be following it. YouGov’s data shows clear generational differences when it comes to how people will experience March Madness.