BLOG | by Charlie Dundas ... The end of EA SPORTS’ decades-old partnership with FIFA has been the talk of the town in gaming circles. Expectedly so, given that the partnership yielded one of the most successful gaming franchises ever.
BLOG | by Charlie Dundas ... Ahead of Earth Day 2022, we dive into YouGov Profiles data to examine the share of fans of various sports who consider themselves environmentalists. We also try to understand whether environmentalist sports fans respond positively to brand purpose in messaging.
BLOG | by YouGov Sport ... Despite a number of COVID-induced race cancellations, the fledging Formula E World Championship nearly turned a profit in its sixth season in 2019-2020, a testament to the appeal of the motorsport series.
BLOG | by YouGov Sport ... It should come as no surprise that Brits who report exercising at least once a week (56%) are much likelier to feel physically healthy than those who don’t (29%). A less obvious finding from YouGov Profiles is that they are also more likely to report feeling mentally, emotionally, and socially healthy.
BLOG | by YouGov Sport ... Recently, Premier League clubs were ranked by their sustainability credentials, which considered each organization’s environmental policies.
BLOG | by YouGov Sport ... The Los Angeles Rams and the Cincinnatti Bengals, facing off in Super Bowl LVI, have some of the most environmentally-conscious fan bases in the NFL.
BLOG | by YouGov Sport ... In lead up to the Six Nations, we dip into YouGov Profiles data to reveal Britain’s favourite rugby union players.
BLOG | by YouGov Sport ... Ahead of Super Bowl LVI, we take a look at the level of interest in the National Football League (NFL) in Britain and dig up some key insights into this audience base. YouGov Profiles data tells us that almost one in ten Brits (9%) are either somewhat interested in the NFL or say it’s one of their top interests.
BLOG | by YouGov Sport ... The Detroit Red Wings is one of the most popular National Hockey League franchises in the United States. International YouGov data shows just how popular the storied Original Six team is around the world.
BLOG | by YouGov Sport ... The College Football Playoff (CFP) ranking has been set, with the Top Four a mix of familiar teams and first-time appearances. YouGov data shows just how popular the playoffs picks are.
