CGF ventures into esports – but is there really an affinity between video games and Commonwealth Games?

2020-05-07T12:01:13+01:00

BLOG | by Ted Harwood ... The Commonwealth Games Federation (CGF) this week announced that it has agreed an exploratory partnership with the Global Esports Federation (GEF) that aims to develop an esports strategy for the federation.

CGF ventures into esports – but is there really an affinity between video games and Commonwealth Games?2020-05-07T12:01:13+01:00

What’s driving Hotels.com’s move into football?

2020-02-26T10:48:18+00:00

BLOG | by Charlie Dundas ... Travel brand Hotels.com extended its interests in football this week by signing a new deal with Ligue 1 club Olympique de Marseille. The sponsorship follows on from recent deals with English Premier League club Tottenham Hotspur and UEFA. We thought we’d take a quick look at our data to see if we could see what’s fueling this most recent move.

What’s driving Hotels.com’s move into football?2020-02-26T10:48:18+00:00

As trade winds hit HSBC’s sponsorship portfolio, where next for British Cycling?

2020-02-26T09:47:00+00:00

BLOG | by Charlie Dundas ... HSBC announced this week that it plans to prematurely end its eight-year sponsorship deal with British Cycling. The bank, which has also said that it will axe 35,000 jobs, has seen its profits fall by a third this year, leading to a number of changes – including to its sponsorship strategy. So where does that leave British Cycling as it prepares to head to Tokyo for this year’s Olympic Games?

As trade winds hit HSBC’s sponsorship portfolio, where next for British Cycling?2020-02-26T09:47:00+00:00

Australians and sports betting in under 5 minutes

2020-02-27T10:49:52+00:00

BLOG | by Liam Randell ... Betting has long been an intrinsic part of the Australian sporting identity. But while, as the saying goes, Australians would bet on two flies crawling up a wall, we thought we’d find out just how true this saying really is.

Australians and sports betting in under 5 minutes2020-02-27T10:49:52+00:00

Revealed – German sports fans’ favourite brands

2020-04-05T17:51:14+01:00

BLOG | by Edgar Raposo ... YouGov Sport today reveals some of sports fans’ favourite brands. By using the data we collect every day as part of our Profiles service, we have looked at a range of categories to see which brands sports fans are currently customers of. We’ve also looked at how much their buying habits are different from those of the German general public.

Revealed – German sports fans’ favourite brands2020-04-05T17:51:14+01:00