BLOG | by YouGov Sport ... As the FIFA World Cup draws closer, we look at the types of sponsorship that appeal to World Cup fans in Britain.
BLOG | by YouGov Sport ... Find out how likely US Open fans are to interact with promotional stands or events.
BLOG | by YouGov Sport ... While British sports fans on the whole show no special inclination towards cryptocurrencies and NFTs, fans of certain leagues are noticeably more charmed.
BLOG | by Charlie Dundas ... The end of EA SPORTS’ decades-old partnership with FIFA has been the talk of the town in gaming circles. Expectedly so, given that the partnership yielded one of the most successful gaming franchises ever.
BLOG | by Charlie Dundas ... Ahead of Earth Day 2022, we dive into YouGov Profiles data to examine the share of fans of various sports who consider themselves environmentalists. We also try to understand whether environmentalist sports fans respond positively to brand purpose in messaging.
BLOG | by YouGov Sport ... Despite a number of COVID-induced race cancellations, the fledging Formula E World Championship nearly turned a profit in its sixth season in 2019-2020, a testament to the appeal of the motorsport series.
BLOG | by YouGov Sport ... It should come as no surprise that Brits who report exercising at least once a week (56%) are much likelier to feel physically healthy than those who don’t (29%). A less obvious finding from YouGov Profiles is that they are also more likely to report feeling mentally, emotionally, and socially healthy.
BLOG | by YouGov Sport ... Recently, Premier League clubs were ranked by their sustainability credentials, which considered each organization’s environmental policies.
BLOG | by YouGov Sport ... The Los Angeles Rams and the Cincinnatti Bengals, facing off in Super Bowl LVI, have some of the most environmentally-conscious fan bases in the NFL.
BLOG | by YouGov Sport ... In lead up to the Six Nations, we dip into YouGov Profiles data to reveal Britain’s favourite rugby union players.