BLOG | by Charlie Dundas ... Many bookmakers will tell you that gamblers are a different breed to the rest of the general public. And as we have explored in previous columns, there is certainly some truth in that assertion. But there is a difference between looking at the demographic make-up of the gambler and examining their broader habits and attitudes.
BLOG | by Neil Hayes ... The recent restrictions on social gatherings have seen sporting events played behind closed doors – or with a limited number of fans in attendance – leaving many fans searching for alternative ways to follow their favourite sports teams. So where are we now in terms of how fans are accessing content?
The affluent sports fan – where to find them, what makes them buy and what will give them a good timeSH-YGS2020-07-08T16:47:44+01:00
BLOG | by Chris Todd ... At YouGov Sport, we’re able to draw on our panel of 9m people around the world to really discover what the world is thinking. Our research and insight tools are designed to help marketers understand their core audience, their preferences and attitudes and turn that insight into meaningful action.
BLOG | by Liam Randell ... Do Australian sports and teams do enough to address and support key social issues in Australia? Should brands and partners get involved? And with such a heavy cluster of issues where does sport even begin to identify what sports fans truly care about? Fortunately, our latest YouGov Profiles dataset has these questions covered for you.
BLOG | by Charlie Dundas ... As the UK’s House of Lords is debating whether sports betting companies should be banned from football sponsorship, we thought it might be helpful to revisit some of the data around this subject.
CGF ventures into esports – but is there really an affinity between video games and Commonwealth Games?SH-YGS2020-05-07T12:01:13+01:00
BLOG | by Ted Harwood ... The Commonwealth Games Federation (CGF) this week announced that it has agreed an exploratory partnership with the Global Esports Federation (GEF) that aims to develop an esports strategy for the federation.
BLOG | by Charlie Dundas ... Travel brand Hotels.com extended its interests in football this week by signing a new deal with Ligue 1 club Olympique de Marseille. The sponsorship follows on from recent deals with English Premier League club Tottenham Hotspur and UEFA. We thought we’d take a quick look at our data to see if we could see what’s fueling this most recent move.
BLOG | by Charlie Dundas ... HSBC announced this week that it plans to prematurely end its eight-year sponsorship deal with British Cycling. The bank, which has also said that it will axe 35,000 jobs, has seen its profits fall by a third this year, leading to a number of changes – including to its sponsorship strategy. So where does that leave British Cycling as it prepares to head to Tokyo for this year’s Olympic Games?
BLOG | by Liam Randell ... Betting has long been an intrinsic part of the Australian sporting identity. But while, as the saying goes, Australians would bet on two flies crawling up a wall, we thought we’d find out just how true this saying really is.
BLOG | by Bruce Cook ... Ahead of the 5th Annual Diversity Summit being run alongside this week’s Solheim Cup, we took a look at whether fans of different sports have varying attitudes towards diversity issues.