A third of sports fans are environmentalists, but not all fans are equal

2022-04-25T16:49:47+01:00

BLOG | by Charlie Dundas ... Ahead of Earth Day 2022, we dive into YouGov Profiles data to examine the share of fans of various sports who consider themselves environmentalists. We also try to understand whether environmentalist sports fans respond positively to brand purpose in messaging.

A third of sports fans are environmentalists, but not all fans are equal2022-04-25T16:49:47+01:00

Regularly exercising Brits likely to feel healthier… mentally

2022-02-28T15:23:40+00:00

BLOG | by YouGov Sport ... It should come as no surprise that Brits who report exercising at least once a week (56%) are much likelier to feel physically healthy than those who don’t (29%). A less obvious finding from YouGov Profiles is that they are also more likely to report feeling mentally, emotionally, and socially healthy.

Regularly exercising Brits likely to feel healthier… mentally2022-02-28T15:23:40+00:00

One in ten Brits are interested in the NFL

2022-02-03T15:25:10+00:00

BLOG | by YouGov Sport ... Ahead of Super Bowl LVI, we take a look at the level of interest in the National Football League (NFL) in Britain and dig up some key insights into this audience base. YouGov Profiles data tells us that almost one in ten Brits (9%) are either somewhat interested in the NFL or say it’s one of their top interests.

One in ten Brits are interested in the NFL2022-02-03T15:25:10+00:00
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