BLOG | by YouGov Sport ... Over the last decade, much has been written regarding the National Hockey League’s long-term ambitions to expand overseas since it voiced optimism of such growth back in 2008. Since then, the NHL’s expansion has remained domestic. However, the NHL has maintained a presence in several international markets, hosting exhibition and preseason games in Europe in front of big crowds.
BLOG | by YouGov Sport ... As the postponed 2020 Olympics Games in Tokyo draw closer, international data from YouGov shows just how popular each sport is around the world.
BLOG | by YouGov Sport ... The Premier League announced in May that it has rolled over its existing domestic broadcast deals for a further three years. The move reportedly stems from clubs’ concerns that, in the uncertainty caused by the pandemic, the rights might end up fetching a lower sum than the League’s current deal, which is worth £4.8bn.
BLOG | by YouGov Sport ... With the NBA having entered the business end of the regular season, we look at the league’s popularity in some of the key markets outside the USA.
BLOG | by YouGov Sport ... As the row around the now-suspended European Super League brewed, one of its key advocates, Madrid President Florentino Pérez, made the case that the tournament would do more to attract a new generation of fans.
BLOG | by YouGov Sport ... The International Olympic Committee (IOC) announced it will organize a handful of esports events prior to the Tokyo Games, marking a significant move toward introducing video games into the Olympics. New YouGov polling in three key markets shows there is notable interest in what the IOC is calling the Olympic Virtual Series.
BLOG | by YouGov Sport ... When Tom Brady won his seventh Super Bowl in February 2021 with the Tampa Bay Buccaneers, it relit fierce debate around who the greatest athlete of all time really is. While Brady is highly regarded among football fans in the United States, there are several athletes who more sports fans see as the Greatest of All Time, or the G.O.A.T.. A new YouGov study ranks which sports stars, alive or dead, are most likely to be considered the greatest.
BLOG | by Liam Randell ... Take a moment before you read the results, off the top of your head consider who is your favourite current Australian female athlete? And who do you think Australian’s would vote? Now that you have decided on those names let’s deep dive and see the results. The study was simple, we went and asked 3,000 Australians on the YouGov panel who their favourite current Australian female athlete is.
BLOG | by Charlie Dundas ... Many bookmakers will tell you that gamblers are a different breed to the rest of the general public. And as we have explored in previous columns, there is certainly some truth in that assertion. But there is a difference between looking at the demographic make-up of the gambler and examining their broader habits and attitudes.
BLOG | by Neil Hayes ... The recent restrictions on social gatherings have seen sporting events played behind closed doors – or with a limited number of fans in attendance – leaving many fans searching for alternative ways to follow their favourite sports teams. So where are we now in terms of how fans are accessing content?