US Open – Interest and attitude of US and Britons towards ads and sponsors
FT-YGS2022-08-30T12:43:01+01:00BLOG | by YouGov Sport ... Find out how likely US Open fans are to interact with promotional stands or events.
Have cryptocurrencies made a mark among sports fans in Britain? It’s complicated
FT-YGS2022-08-01T14:16:58+01:00BLOG | by YouGov Sport ... While British sports fans on the whole show no special inclination towards cryptocurrencies and NFTs, fans of certain leagues are noticeably more charmed.
Has EA SPORTS’ brand perception been affected by split with FIFA?
FT-YGS2022-05-30T16:32:25+01:00BLOG | by Charlie Dundas ... The end of EA SPORTS’ decades-old partnership with FIFA has been the talk of the town in gaming circles. Expectedly so, given that the partnership yielded one of the most successful gaming franchises ever.
A third of sports fans are environmentalists, but not all fans are equal
FT-YGS2022-04-25T16:49:47+01:00BLOG | by Charlie Dundas ... Ahead of Earth Day 2022, we dive into YouGov Profiles data to examine the share of fans of various sports who consider themselves environmentalists. We also try to understand whether environmentalist sports fans respond positively to brand purpose in messaging.
Formula E fans in the UK: Young and receptive to sports sponsorships
FT-YGS2022-03-29T01:05:00+01:00BLOG | by YouGov Sport ... Despite a number of COVID-induced race cancellations, the fledging Formula E World Championship nearly turned a profit in its sixth season in 2019-2020, a testament to the appeal of the motorsport series.
Regularly exercising Brits likely to feel healthier… mentally
FT-YGS2022-02-28T15:23:40+00:00BLOG | by YouGov Sport ... It should come as no surprise that Brits who report exercising at least once a week (56%) are much likelier to feel physically healthy than those who don’t (29%). A less obvious finding from YouGov Profiles is that they are also more likely to report feeling mentally, emotionally, and socially healthy.
Which EPL club has the highest proportion of environmentalists?
FT-YGS2022-02-15T13:59:36+00:00BLOG | by YouGov Sport ... Recently, Premier League clubs were ranked by their sustainability credentials, which considered each organization’s environmental policies.
Which NFL team has the greenest fan base?
FT-YGS2022-02-13T09:14:05+00:00BLOG | by YouGov Sport ... The Los Angeles Rams and the Cincinnatti Bengals, facing off in Super Bowl LVI, have some of the most environmentally-conscious fan bases in the NFL.
Who are Britain’s favourite rugby union players?
FT-YGS2022-02-03T15:24:42+00:00BLOG | by YouGov Sport ... In lead up to the Six Nations, we dip into YouGov Profiles data to reveal Britain’s favourite rugby union players.
One in ten Brits are interested in the NFL
FT-YGS2022-02-03T15:25:10+00:00BLOG | by YouGov Sport ... Ahead of Super Bowl LVI, we take a look at the level of interest in the National Football League (NFL) in Britain and dig up some key insights into this audience base. YouGov Profiles data tells us that almost one in ten Brits (9%) are either somewhat interested in the NFL or say it’s one of their top interests.