BLOG | by YouGov Sport ... Paris Saint-Germain Football Club, the most successful club in France's Ligue 1, sits atop our list of clubs with the highest Buzz score among French adults.
BLOG | by YouGov Sport ... The Olympic Games are one of the most important events on the sporting calendar, which means it’s mightily important for the gambling industry as well.
BLOG | by YouGov Sport ... With the Six Nations in full swing, let’s consider the commercial opportunities that the event provides for title partner Guinness. In 2019, Guinness affirmed its long-standing relationship with rugby by replacing the Royal Bank of Scotland as the tournament’s title sponsor. Now into the third year of the deal, YouGov BrandIndex data can help to confirm whether this relationship has been a beneficial one for the Irish stout producer.
Six Nations’ title sponsorshipFlinn Tetlow2021-03-16T19:16:03+00:00
BLOG | by YouGov Sport ... Sports broadcasting is changing. Until recently, OTT (over the top) streaming platforms featuring live events were few and far between. However today, as more and more opt to cut their cable cord spurring the popularity of streaming platforms, that is no longer the case.
Where is it most popular?Flinn Tetlow2021-03-09T10:57:04+00:00
BLOG | by YouGov Sport ... English Premier League Club Manchester City is installing a “supersized” LED display around the perimeter of its pitch with the aim of boosting the value of the Etihad Stadium’s pitch-side media space.
BLOG | by YouGov Sport ... This year, Super Bowl advertisers faced two challenges – strike the right tone at a time of deep political strife in the United States, and do so under strict COVID-19 measures. YouGov looked at each of the company’s Ad Awareness scores around Super Bowl LV to reveal which advertisers managed to rise above the others.
BLOG | by YouGov Sport ... Fantasy sports have become big business in recent years with many people across the United States playing for money. The sector has enjoyed a huge amount of growth with no signs of slowing as providers move into sportsbook betting while laws are relaxed across many states.
who is playing?Flinn Tetlow2021-03-16T19:01:50+00:00
BLOG | by YouGov Sport ... About one in six British gamblers plan to – or already have – put money on the Super Bowl. A YouGov Direct poll shows the number of British adults who gamble say whether they have already placed a bet on the game, if they intend to do so, or if they will probably place an in-play or prop bet.
BLOG | by YouGov Sport ... For the first time since we began our official Buzz reports, the Six Nations Rugby Championship tops our UK ranking. And thanks to the disjointed nature of this year’s sporting calendar, it scored well enough to make it into our top ten more than once.
BLOG | by YouGov Sport ... EA Sports announced the return of college football in games for Sony and Microsoft’s next-generation consoles, and new YouGov Direct data suggests many American consumers are keen to play.