The most successful advertisers of Super Bowl LV

2021-02-10T21:07:07+00:00

BLOG | by YouGov Sport ... This year, Super Bowl advertisers faced two challenges – strike the right tone at a time of deep political strife in the United States, and do so under strict COVID-19 measures. YouGov looked at each of the company’s Ad Awareness scores around Super Bowl LV to reveal which advertisers managed to rise above the others.

The most successful advertisers of Super Bowl LV2021-02-10T21:07:07+00:00

Six Nations Championship tops YouGov’s annual Buzz ranking in the UK

2021-02-05T20:31:12+00:00

BLOG | by YouGov Sport ... For the first time since we began our official Buzz reports, the Six Nations Rugby Championship tops our UK ranking. And thanks to the disjointed nature of this year’s sporting calendar, it scored well enough to make it into our top ten more than once.

Six Nations Championship tops YouGov’s annual Buzz ranking in the UK2021-02-05T20:31:12+00:00

Super Bowl gambling: Who’s putting money down and what are they betting on?

2021-01-26T14:29:03+00:00

BLOG | by YouGov Sport ... The Super Bowl is the biggest American sporting event of the year – and arguably the biggest betting day in all of US sport, with nearly one in five Americans (19%) planning to place a wager on the big game. YouGov data shows who these gamblers are, their betting methods, and on which aspects of the game they plan to put their money.

Super Bowl gambling: Who’s putting money down and what are they betting on?2021-01-26T14:29:03+00:00

How US sports fans feel about full-size marquee jersey sponsorship

2021-01-26T16:16:52+00:00

BLOG | by YouGov Sport ... To help stem the financial loss brought on by the COVID-19 pandemic, sports leagues are looking to sell new sponsorship real estate — including helmet decals and shoulder patches. Looking beyond 2021, fresh YouGov research shows how American sports fans would feel about sponsorship logos appearing across the center chest of player jerseys. This is perhaps one of the most lucrative pieces of real estate left in North American sports.

How US sports fans feel about full-size marquee jersey sponsorship2021-01-26T16:16:52+00:00

Football in Spain: Which clubs have the highest Buzz score?

2021-01-14T16:19:27+00:00

BLOG | by YouGov Sport ... Real Madrid, La Liga’s most historically successful club, also sits atop our list of clubs with the current highest Buzz score. YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day.

Football in Spain: Which clubs have the highest Buzz score?2021-01-14T16:19:27+00:00

2021 wishlist: What sports would consumers most like to see in-person?

2021-01-06T19:32:43+00:00

BLOG | by YouGov Sport ... If money or geography were not an issue, many consumers would consider attending the Olympics live in-person. By looking at Consideration scores, continuously collected YouGov SportsIndex data shows which events or leagues a COVID-weary public would most like to see in six key markets as we turn the page on 2020.

2021 wishlist: What sports would consumers most like to see in-person?2021-01-06T19:32:43+00:00

Podcasts: Which sports fans are listening?

2020-12-18T14:58:34+00:00

BLOG | by YouGov Sport ... Podcasts are an advertiser’s dream. More than half of podcast listeners in the United States don’t skip over the ads even though they easily can and about a third say they don’t find them to be an intrusive form of marketing, perhaps a result of the intimate nature of what is often host-read copy.

Podcasts: Which sports fans are listening?2020-12-18T14:58:34+00:00
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