Top five sports properties for Buzz. Britons were talking about these sports most in October.

2020-11-13T10:11:14+00:00

BLOG | by Charlie Dundas ... The Six Nations Rugby Championship – in stasis since the start of the pandemic lockdowns in March – finally returned in October, offering British fans an escape to a pre-COVID world, just as they faced a second wave of shutdowns.

Top five sports properties for Buzz. Britons were talking about these sports most in October.2020-11-13T10:11:14+00:00

Football bettors tell us they are influenced by form and odds – but marketers should know about other factors

2020-11-03T15:53:39+00:00

BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.

Football bettors tell us they are influenced by form and odds – but marketers should know about other factors2020-11-03T15:53:39+00:00

What does Champions League sponsorship deliver for brands?

2020-10-30T13:54:23+00:00

BLOG | by Joshua Marcus ... Talk of a European Super League in football refuses to go away as interested parties focus on maximizing the commercial return from Europe’s most popular sports format. While the tone of some proposals may sit uncomfortably with many fan groups and some clubs, our data suggests that sponsors are likely to follow the competition, whatever direction it takes.

What does Champions League sponsorship deliver for brands?2020-10-30T13:54:23+00:00

It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sell

2020-07-29T12:59:08+01:00

BLOG | by Charlie Dundas ... These are challenging times for football clubs looking to renew or strike fresh deals – which is why it’s never been as important for commercial teams to really understand their club’s brand health.

It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sell2020-07-29T12:59:08+01:00

AS Roma is redefining what it means to be a football club. But is it working?

2020-07-21T16:02:33+01:00

BLOG | by Charlie Dundas ... Winning trophies is no longer the only factor in winning fan affinity. For teams who are successful on the pitch there is no guaranteed public affection. In a world of globalised sports rights, athletes as brands and social media, fans have become more discerning than ever.

AS Roma is redefining what it means to be a football club. But is it working?2020-07-21T16:02:33+01:00

Bettors more excited by return of Premier League than football fans

2020-07-08T13:45:36+01:00

BLOG | by Charlie Dundas ... While there’s not the feast you would expect at this time of the year, there has at least been some sport for punters to get involved with over the past few weeks. We were interested to see what impact the return of Premier League football would have on bettors, given the size and significance of the market.

Bettors more excited by return of Premier League than football fans2020-07-08T13:45:36+01:00
Go to Top