BLOG | by YouGov Sport ... For the first time since we began our official Buzz reports, the Six Nations Rugby Championship tops our UK ranking. And thanks to the disjointed nature of this year’s sporting calendar, it scored well enough to make it into our top ten more than once.
BLOG | by YouGov Sport ... EA Sports announced the return of college football in games for Sony and Microsoft’s next-generation consoles, and new YouGov Direct data suggests many American consumers are keen to play.
BLOG | by YouGov Sport ... While it’s never necessarily a surprise to see the NFL come out on top of a ranking of US sports, when it comes to Buzz, it is unusual to see every top-ten peak score laid down by the fifth month of the US sports calendar.
BLOG | by YouGov Sport ... The Super Bowl is the biggest American sporting event of the year – and arguably the biggest betting day in all of US sport, with nearly one in five Americans (19%) planning to place a wager on the big game. YouGov data shows who these gamblers are, their betting methods, and on which aspects of the game they plan to put their money.
BLOG | by YouGov Sport ... To help stem the financial loss brought on by the COVID-19 pandemic, sports leagues are looking to sell new sponsorship real estate — including helmet decals and shoulder patches. Looking beyond 2021, fresh YouGov research shows how American sports fans would feel about sponsorship logos appearing across the center chest of player jerseys. This is perhaps one of the most lucrative pieces of real estate left in North American sports.
BLOG | by YouGov Sport ... Lionel Messi is Britain’s favourite footballer according to YouGov data, though the Barcelona player’s star status is being challenged by an emerging favourite closer to home.
BLOG | by YouGov Sport ... Real Madrid, La Liga’s most historically successful club, also sits atop our list of clubs with the current highest Buzz score. YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day.
BLOG | by YouGov Sport ... If money or geography were not an issue, many consumers would consider attending the Olympics live in-person. By looking at Consideration scores, continuously collected YouGov SportsIndex data shows which events or leagues a COVID-weary public would most like to see in six key markets as we turn the page on 2020.
BLOG | by YouGov Sport ... While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.
BLOG | by YouGov Sport ... Podcasts are an advertiser’s dream. More than half of podcast listeners in the United States don’t skip over the ads even though they easily can and about a third say they don’t find them to be an intrusive form of marketing, perhaps a result of the intimate nature of what is often host-read copy.
