REPORT | Free to download
The many faces of sports fans across Europe
In this report, we look at the different faces of sports fans across Europe.
Given a shared hinterland in sport, brands and culture, there can be a tendency among sports marketers to assume Europeans share similar outlooks. But this report shows the opposite – and how these differences mean that even small adaptations in marketing strategies can reap rewards in a market.
The report looks at sports audiences in eight markets – Denmark, France, Germany, Italy, Norway, Spain, Sweden and the UK.
In each market it examines a range of subjects including:
- Fans’ media consumption – by type and amount
- Brand preference
- Favourite sports
- Social media use
- Prestigious sports events and
- Fan demographics