BLOG | by YouGov Sport

The Tampa Bay Buccaneers doubled their fan base without stealing from other teams

It’s clear-cut proof of just how profound an impact Tom Brady had on the Tampa Bay Buccaneers.

The quarterback’s move to the Tampa Bay Buccaneers – and their subsequent Super Bowl LV win – helped the small-market NFL team nearly double its fan base in 2021 to an estimated 11.8 million – up from 6.8 million this time last year. 

A year-end review of YouGov Sport data also shows that the proportion of NFL fans who support Tampa Bay increased by nearly four points, while the proportion of league fans who don’t support any team in particular dropped by nearly three points. This indicates that the Buccaneers picked up its new fans not by stealing from other teams, but by courting fans who didn’t previously have a favored franchise. 

Further to this, we see fan bases among most other teams either increasing modestly by a point, or remaining flat. It’s worth noting the Green Bay Packers saw a two-point year-over-year increase.

The fan base of Brady’s former team, the New England Patriots, remained flat, losing an estimated marginal number of fans, indicating the superstar’s exit didn’t put a notable dent in the Patriots’ fan base.

Kansas City Chiefs — who made two Super Bowl appearances in a row, winning in 2020 and losing to the Buccaneers in 2021 — saw a modest increase of 1.5 million fans this past year. This represents a one-point increase in the proportion of NFL fans who support the Chiefs, showing the value of making it to two championship games.

As of Week 14, the Buccaneers are first in NFC South with good odds they’ll make another Super Bowl appearance.

Who’s your most critical audience right now? Request an audience profile

Like to know more? Complete and submit our contact form to be directed to our team of experts to discuss your needs further.

We’ll be back in contact with you as soon as possible.