REPORT | Free to download

This year, YouGov Sport is an official partner of the Sport Business Summit, organised by Leaders in partnership with the Abu Dhabi Sports Council. To mark our support for one of the region’s most prestigious events, we’ve delved into our data to tell the full story about the UAE’s love affair with football.

Our UAE Football Today white paper looks at the country’s perceptions of the world’s favourite sport, how its domestic league fares against its European neighbours and what drives the UAE’s love of football.


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