BLOG | by YouGov Sport

What is Australia’s Premier Sporting Event?

With 3 in 4 Australians having some level of interest in sport and facing an abundance of events to choose from, only one can claim the right to being the most popular sporting event in the country.

Over the last few months YouGov Sport went and asked (n=3,161) Australians aged 18+ what their favourite Australian sporting event was. In total 72% said they had one (14 million) while 28% did not (5.4 million).

It probably comes as no surprise to many, but the AFL was rated as the premier event on the Australian sporting calendar with 17% of the votes. Rounding out the top 5 included: The Australian Open (13%), NRL State of Origin Series (6%), NRL Grand Final (6%) and Boxing Day Test Cricket (4%).

AFL Most Popular Amongst Men While Australian Open Most Popular Amongst Women

• Males were shown to be significantly less likely to not have a favourite sporting event compared to women (18% vs 33%).
• The Australian Open (16%) was recognised as the most popular sporting event amongst women beating out the AFL Grand Final (14%).
• Just 5 sports rated higher amongst women compared to men: Australian Open Tennis, Melbourne Cup Carnival, Sydney to Hobart Yacht Race, Rip Curl Pro Bells Beach and the Super Netball Grand Final.

Youthful Segments (18-34) the Least Likely to Have a Favourite Sporting Event

• The youthful demographics are the least likely to have a favourite sporting event. Just 66% of 25–34-year-olds have a favourite sporting event followed by 18–24-year-olds (67%).
• Those aged 55+ are the most likely to have a favourite sporting event (76%).
• The AFL Grand Final was the most popular sporting event across all age segments. It matched The Australian Open amongst 25-34 (13%) and 35–44-year old’s (14%).
• Popularity of the AFL Grand Final is largely driven by those aged 55+ (20%) while the NRL Grand Final is driven by those aged 45-54 (8%).
• When it comes to motor sports, popularity for the Formula 1 Australian Grand Prix was highest amongst 18–24-year old’s (5%) while Bathurst was amongst those aged 55+ (5%).

This is just one of thousands of questions available on YouGov’s Profiles tool used by Australia’s largest leagues and clubs. For more information, please contact Liam Randell. For full results of the study see below.

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