5 August 2021

Which factors motivate you to watch the Olympics?

As we enter the final weekend of the Tokyo Olympics, we explore the factors that have driven consumers in the United States and Great Britain to watch the sporting mega-event.

According to a YouGov Direct survey conducted on August 5, the top factor among Americans who have watched the Olympics is ‘an existing interest in specific sports’ (55%). Almost one in two Brits picked that as a factor for watching the Games (49%).

The most common reason among Britons, however, is the ‘level of competition’ at the event, with just over a half of Brits who are watching the event saying so (52%).

About four in ten Olympics watchers in both the US (38%) and Britain (42%) also picked ‘patriotic sentiment’ as one of the reasons for watching or following the event.

Each day throughout the Olympic Games, YouGov Sport will conduct research on various aspects of the event. New results will be updated daily. READ MORE