As we enter the final weekend of the Tokyo Olympics, we explore the factors that have driven consumers in the United States and Great Britain to watch the sporting mega-event.
According to a YouGov Direct survey conducted on August 5, the top factor among Americans who have watched the Olympics is ‘an existing interest in specific sports’ (55%). Almost one in two Brits picked that as a factor for watching the Games (49%).
The most common reason among Britons, however, is the ‘level of competition’ at the event, with just over a half of Brits who are watching the event saying so (52%).
About four in ten Olympics watchers in both the US (38%) and Britain (42%) also picked ‘patriotic sentiment’ as one of the reasons for watching or following the event.