BLOG | by Victor Gras

With actual sport in short supply, which US teams are managing to keep people talking about them?

Our colleagues over the pond have just created a monthly review of the Buzz UK properties created in April. That got it us to thinking about which US teams still have people talking about them – despite the big hole in the sports calendar.

Click on the image to view in more detail.

Following the NFL Draft, it’s no surprise to see football teams take up the first three places – and many more lower down the ranking. The Lakers are the top non-football entry, coming in at number four.

What might be a surprise to some is the football teams in our top three. It’s reigning champions the Chiefs in at number one. Sure, they won the Super Bowl only a few months ago but there was little remarkable in their draft to stand them out. Regardless, the team continues to generate plenty of chatter.

Next up, and in second place, it’s the Bucs. As we’ve written recently, Tom Brady brings to the team a lot of attention (and fans), so perhaps it’s no surprise in Draft month to see who might play alongside him creating so much noise. In any case, it was enough to beat the Saints into third place.

As we mention, the Lakers are in fourth, down from second, a slip that can perhaps be attributed to their decision last month to apply for cash from a coronavirus relief fund intended for small businesses.

There’s plenty more to pick through in this table but just one final point before I let you take a poke around the data yourself. Take a look at how ESPN/Netflix’s The Last Dance has helped the Chicago Bulls up the rankings this month. Sure, there have been other things to stimulate Buzz about the team, but we suspect that the highly-praised mini-series has helped the Bulls shoot up the rankings in April.

Michael Jordan really is the gift that keeps on giving for the Chicago side.

Here’s our TeamIndex ranking for Buzz (top 20 only) from April, taken from among fans of all sport – and comparing scores to March.

Following the NFL Draft, it’s no surprise to see football teams take up the first three places – and many more lower down the ranking. The Lakers are the top non-football entry, coming in at number four.

What might be a surprise to some is the football teams in our top three. It’s reigning champions the Chiefs in at number one. Sure, they won the Super Bowl only a few months ago but there was little remarkable in their draft to stand them out. Regardless, the team continues to generate plenty of chatter.

Next up, and in second place, it’s the Bucs. As we’ve written recently, Tom Brady brings to the team a lot of attention (and fans), so perhaps it’s no surprise in Draft month to see who might play alongside him creating so much noise. In any case, it was enough to beat the Saints into third place.

As we mention, the Lakers are in fourth, down from second, a slip that can perhaps be attributed to their decision last month to apply for cash from a coronavirus relief fund intended for small businesses.

There’s plenty more to pick through in this table but just one final point before I let you take a poke around the data yourself. Take a look at how ESPN/Netflix’s The Last Dance has helped the Chicago Bulls up the rankings this month. Sure, there have been other things to stimulate Buzz about the team, but we suspect that the highly-praised mini-series has helped the Bulls shoot up the rankings in April.

Michael Jordan really is the gift that keeps on giving for the Chicago side.

BLOG | by Victor Gras

VICTOR GRAS
Head of Client Services

Joining YouGov Sport in March 2018, Victor brings seven years of global sports sponsorship expertise. In his last role, he led Nielsen’s Market Intelligence activity across all US verticals, working with brands, rights holders and agency clients. He also worked previously with the New York Road Runners, where he helped TCS launch the title partnership of the NYC Marathon, as well as with the ASO, optimizing sponsorship strategies for the Tour de France and the Paris Marathon.

E victor.gras@yougov.com