YouGov BrandIndex data shows that Xbox has enjoyed some last-minute momentum among the console gaming audience in the US. As of just two days ago, purchase intent for Xbox outpaced PlayStation for the first time in over two months, and only the 32nd day in the past year! Various key metrics began to rise for Xbox as reviews of the new systems started to flood the news circuit last week.
One key indicator, though, where PlayStation has maintained its advantage is perceived value. Yes, you read that right – the brand with the more expensive digital-only SKU still holds a 17-point lead in positive value perceptions over Xbox as of Monday 9th.
So what gives? For gamers, the answer appears to be exclusive/launch titles, processing power, and storage – all areas where the PS5 Digital Edition edges out Xbox Series S.
Photo by QuentinLGH