NEWS | by YouGov Sport

YouGov makes major esports play with appointment of Nicole Pike as Global Sector Head of Esports & Gaming

YouGov has moved decisively to grow its esports and gaming business with the appointment of one of the sector’s most-respected experts, Nicole Pike.

Nicole, whose last role was as Managing Director of Esports, Games and SuperData at Nielsen, joins a growing team at YouGov. She brings a wealth of experience, collaborating with major players in the esports ecosystem to build meaningful data and industry standards, including the creation and leadership of an Advisory Board of global experts across influential rights-holders, broadcasters, and brands.

In a role created specially for her, Nicole will help shape the future of YouGov’s analytics in the esports and gaming sectors, building on what are already some of the industry’s deepest and most sophisticated research tools.

She believes that YouGov has a lot to offer the video-gaming world:

“I’m not sure there’s anyone who brings the same innovation and depth of insight to traditional sport analytics as YouGov does. My job is now to make sure the esports and gaming worlds get to tap into that expertise as well.

“We see the public engaging in video gaming more than ever – and as sponsors follow them, there’s a great opportunity to implement YouGov’s cutting-edge research methodologies to help craft deals that maximize the benefit for everyone. It’s exciting because I’ve seen first-hand how great data can and will help this sector grow – and we can be a big part of this.”

Frank Saez, Global Head of Sector Experts, is confident that Nicole will make all the difference to the company’s gaming credentials.

“We’ve always had the tools for our esports and gaming clients, but Nicole knows better than anyone else how the sector can use them – and how we can uniquely develop them for the industry. This is a big appointment for both of us and it really sends a message about the confidence we have in YouGov’s future in the world of gaming and esports.”

Notes to editors:

  • For biographical details on Nicole, visit LinkedIn-Nicole Pike
  • To contact Nicole, email
  • YouGov is an international research data and analytics group. Our data-led offering supports and improves a wide spectrum of marketing activities of a customer-base including media owners, brands and media agencies. We work with some of the world’s most recognised brands. Visit for more details on the company and its products
  • For more details on the appointment of Nicole, contact Frank Saez, Global Head of Sector Experts –