Welcome to the inaugural YouGov Sport Awards

The awards have been established to celebrate the hard work that sports organizations have put into producing world-class sporting events and entertainment.

They’re driven by the impact these sports events have on US public opinion and the results celebrate the culmination of team success, strong marketing initiatives and team branding efforts that help shape US adults followership and avidity towards every team across US professional sports.

Leveraging YouGov’s syndicated data platform tools: Profiles, SportsIndex, TeamIndex and Signal, we can track and monitor any league or team’s brand health daily. This year we’re delighted to deliver the results in the form of the 2020 YouGov Sport Awards.

Like to know more? Contact chris.todd@yougov.com

HIGHEST NET BUZZ

Respondents are asked if they have heard anything Positive or Negative about a sports team in the past 2 weeks. We subtract the negative scores from the positive scores and the team with the highest net score in the league is the winner.

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the New York Yankees

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the Los Angeles Lakers

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the Washington Capitals

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the Kansas City Chiefs

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the MLB

HIGHEST NET IMPRESSION
Respondents are asked if they have a Positive or Negative impression of sports team. We subtract the negative scores from the positive scores and the team with the highest net score in the league is the winner.

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the Washington Nationals

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the Los Angeles Lakers

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the Pittsburgh Penguins

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the San Francisco 49ers

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the NFL

HIGHEST FAN GROWTH
DURING SEASON

YouGov measures the amount of the U.S. general population that identify as fans of a team at the beginning of the season and tracks the growth in fans to the season’s end.

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the Milwaukee Brewers

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the New Orleans Pelicans

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the Colorado Avalanche

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the Las Vegas Raiders

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the PGA

HIGHEST POSITIVE SENTIMENT ON SOCIAL MEDIA

YouGov Signal tracks daily positive sentiment related to every pro sports team across social media channels. We then average the daily score over the selected time period (March 11th April 28th 2020 ) and the MLB team that has the largest average daily score wins.

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the Colorado Rockies

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the Toronto Raptors

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the St. Louis Blues

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the Kansas City Chiefs

Announced | May 2020 | Like to discuss in more detail? Contact chris.todd@yougov.com

YouGov Sport would like to congratulate and award the NFL